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CITY

Holyoke

Massachusetts · 38,023 residents (2025 est.) · 21.169 sq mi
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The short version

Holyoke has notably lower household income than the US average, with a median household income of $53,605. Population has declined 5% since 2000. Median home value has more than doubled since 2000, reaching $274,100. The poverty rate of 27.0% is well above the national figure. Households here earn about 48% less than the Massachusetts median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.0
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 47%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
37,813
−5%since 2000
from 39,838 in 2000
1990 – 2025
Population density
1,786 / sq mi
−5%since 2000
from 1,882 / sq mi in 2000
US average: 281
Median age
40.0
+18%since 2000
from 34.0 in 2000
US average: 38.9

PEP 2025 EST:38,023 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
37K39K41K43K44K1990201020202024Holyoke
202438K
1990201020202024
Section 02

Income & economy

Median household income
$53,605
−3%inflation adjusted, since 2000
from $30,441 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,236
+96%since 2000
from $15,913 in 2000
US average: $44,673
Households earning $100K+
37.6%
+17.7 ptssince 2009
from 19.9% in 2009
US average: 53.3%
Poverty rate
27.0%
+0.6 ptssince 2000
from 26.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.485
+1%since 2010
from 0.480 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.7%
US avg: 10.8%
Retail trade11.2%
US avg: 9.9%
Finance & insurance5.2%
US avg: 5.9%
Other services4.1%
US avg: 6.7%
Wholesale trade4.1%
US avg: 6.9%
Professional, scientific, technical3.3%
US avg: 5.1%
Public administration2.5%
US avg: 4.8%
Transportation & warehousing2.1%
US avg: 2.2%
Education & health services1.9%
US avg: 0.9%
Arts, entertainment, food1.6%
US avg: 1.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$274,100
+47%inflation adjusted, since 2000
from $102,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,021
+11%inflation adjusted, since 2000
from $503 in 2000
US average: $1,442
Owner-occupied
41.3%
−0.2 ptssince 2000
from 41.5% in 2000
58.7% rent
Vacancy rate
8.4%
+1.0 ptssince 2009
from 7.4% in 2009
US average: 10.0%
Owner cost-burdened
24.6%
−6.3 ptssince 2009
from 30.9% in 2009
US average: 22.9%
Renter cost-burdened
47.7%
−5.1 ptssince 2009
from 52.8% in 2009
US average: 47.4%
Afford Score
5.1
+52%since 2000
from 3.4 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Holyoke on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic54%(21,508)
Black2.6%(1,016)
Hispanic / Latino41.4%(16,485)
Asian0.8%(317)
Other0%
Diversity Score65.6%(26,115)
2024
White, non-Hispanic42.3%(15,990)
Black2.4%(923)
Hispanic / Latino52.4%(19,803)
Asian0.9%(326)
Other2%(771)
Diversity Score68.2%(25,799)
Diversity Score
68
+4%since 2000
from 66 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.9%
+9.0 ptssince 2000
from 16.9% in 2000
US average: 35.6%
High school or higher
78.7%
+8.6 ptssince 2000
from 70.0% in 2000
US average: 89.6%
Graduate degree
10.1%
+3.7 ptssince 2000
from 6.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.3 min
+63%since 2000
from 11.8 min in 2000
US average: 26.5
Drive alone to work
72.6%
−5.9 ptssince 2009
from 78.5% in 2009
US average: 68.9%
Carpooled to work
8.1%
−4.2 ptssince 2009
from 12.3% in 2009
US average: 8.5%
Public transit
3.4%
+1.2 ptssince 2009
from 2.2% in 2009
US average: 3.2%
Worked from home
11.1%
+9.8 ptssince 2009
from 1.3% in 2009
US average: 15.0%
Walked to work
2.9%
−0.9 ptssince 2009
from 3.8% in 2009
US average: 2.4%
Biked to work
0.5%
+0.4 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
19.4%
−1.7 ptssince 2009
from 21.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.7%
−6.8 ptssince 2011
from 14.5% in 2011
US average: 5.2%
Labor force participation
54.4%
−3.1 ptssince 2011
from 57.5% in 2011
US average: 63.5%
Self-employed
16.1%
−0.3 ptssince 2009
from 16.4% in 2009
US average: 13.1%
Management & professional
34.9%
−26.8 ptssince 2009
from 61.7% in 2009
US average: 42.5%
Section 08

People & community

Male
48.5%
+1.1 ptssince 2009
from 47.4% in 2009
Female
51.5%
−1.1 ptssince 2009
from 52.6% in 2009
Foreign born
6.2%
+0.7 ptssince 2009
from 5.5% in 2009
US average: 14.1%
Veterans
5.3%
−41.4 ptssince 2009
from 46.6% in 2009
US average: 6.2%
With a disability
21.4%
+1.6 ptssince 2012
from 19.8% in 2012
US average: 13.3%
Uninsured
4.3%
−91.2 ptssince 2013
from 95.5% in 2013
US average: 8.4%
Broadband at home
86.4%
+18.1 ptssince 2017
from 68.3% in 2017
US average: 91.0%
English only at home
58.4%
+4.8 ptssince 2016
from 53.6% in 2016
US average: 77.7%
Spanish at home
38.1%
−3.5 ptssince 2016
from 41.7% in 2016
US average: 13.6%
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Compare Holyoke to nearby cities

HOLYOKE VS
Chicopee
Income$62,615+17%
Home value$274,500same
Population55,310+45%
SEE FULL COMPARISON →
HOLYOKE VS
West Springfield
Income$69,371+29%
Home value$321,500+17%
Population28,829−24%
SEE FULL COMPARISON →
HOLYOKE VS
Westfield
Income$87,753+64%
Home value$325,100+19%
Population40,546+7%
SEE FULL COMPARISON →
HOLYOKE VS
Northampton
Income$80,288+50%
Home value$429,700+57%
Population31,047−18%
SEE FULL COMPARISON →
Frequently asked

How many people live in Holyoke, Massachusetts?

Holyoke, Massachusetts has about 37,813 residents according to the 2024 American Community Survey.

What is the median household income in Holyoke, Massachusetts?

The typical household in Holyoke, Massachusetts earns about $53,605 a year. Half of households make more than that, and half make less.

Is Holyoke, Massachusetts expensive?

In Holyoke, Massachusetts, the median home is worth about $274,100, and the typical rent is about $1,021 a month.

How educated are people in Holyoke, Massachusetts?

About 25.9% of adults age 25 and over in Holyoke, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Holyoke, Massachusetts?

About 27.0% of people in Holyoke, Massachusetts live below the federal poverty line.

Has Holyoke, Massachusetts grown since 1990?

Yes, Holyoke, Massachusetts has shrunk since 1990. The population has lost about 5,891 residents, a change of about -13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →