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CITY

Dana Point

California · 32,232 residents (2025 est.) · 6.486 sq mi
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The short version

Dana Point is significantly wealthier than the US average, with a median household income of $141,520. Population has declined 7% since 2000. 57% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than tripled since 2000, reaching $1,320,300. With a median age of 47.4, the population is older than the US median of 38.9. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 47.4
US median: 38.9
More educated
57% hold a bachelor's degree
US average: 36%
Less affordable
home values up 98%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

32,790
−7%since 2000
from 35,110 in 2000
1990 – 2025
5,056 / sq mi
−7%since 2000
from 5,413 / sq mi in 2000
US average: 281
47.4
+19%since 2000
from 39.8 in 2000
US average: 38.9

PEP 2025 EST:32,232 residents (Census Bureau Vintage 2025, released March 2026)

Population, 19902024
32K33K34K35K36K1990201020202024Dana Point
202433K
1990201020202024
Section 02

Income & economy

$141,520
+23%inflation adjusted, since 2000
from $63,043 in 2000
US average: $82,259
1990 – 2024
$84,639
+123%since 2000
from $37,938 in 2000
US average: $44,673
Households earning $100K+
75.5%
+22.3 ptssince 2009
from 53.2% in 2009
US average: 53.3%
7.2%
+0.5 ptssince 2000
from 6.7% in 2000
US average: 12.5%
0.472
+1%since 2010
from 0.468 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade10.2%
US avg: 9.9%
Information10%
US avg: 10.8%
Other services9.8%
US avg: 6.7%
Public administration6.5%
US avg: 4.8%
Wholesale trade4.9%
US avg: 6.9%
Transportation & warehousing3.7%
US avg: 2.2%
Arts, entertainment, food2.7%
US avg: 1.9%
Finance & insurance2.2%
US avg: 5.9%
Professional, scientific, technical1.4%
US avg: 5.1%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Manufacturing0.4%
US avg: 0.4%
Construction0.2%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

$1,320,300
+98%inflation adjusted, since 2000
from $365,400 in 2000
US average: $376,019
1990 – 2024
$3,106
+50%inflation adjusted, since 2000
from $1,139 in 2000
US average: $1,442
62.4%
+0.4 ptssince 2000
from 62.0% in 2000
37.6% rent
15.9%
+3.9 ptssince 2009
from 12.1% in 2009
US average: 10.0%
35.2%
−9.0 ptssince 2009
from 44.3% in 2009
US average: 22.9%
49.5%
−8.1 ptssince 2009
from 57.6% in 2009
US average: 47.4%
9.3
+61%since 2000
from 5.8 in 2000
1990 – 2024
RELATED:See current rent listings in Dana Point on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic78.8%(27,658)
Black0.7%(252)
Hispanic / Latino15.5%(5,440)
Asian2.5%(874)
Other0%
Diversity Score40.1%(14,085)
2024
White, non-Hispanic72%(23,609)
Black1.4%(464)
Hispanic / Latino16.5%(5,418)
Asian2.9%(954)
Other7.2%(2,345)
Diversity Score56%(18,368)
56
+40%since 2000
from 40 in 2000
1990 – 2024
Section 05

Education

56.6%
+15.6 ptssince 2000
from 41.0% in 2000
US average: 35.6%
High school or higher
96.1%
+5.4 ptssince 2000
from 90.7% in 2000
US average: 89.6%
23.0%
+7.2 ptssince 2000
from 15.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

30.0 min
+44%since 2000
from 20.9 min in 2000
US average: 26.5
57.2%
−22.8 ptssince 2009
from 80.1% in 2009
US average: 68.9%
5.9%
−1.1 ptssince 2009
from 7.0% in 2009
US average: 8.5%
0.8%
−1.1 ptssince 2009
from 1.9% in 2009
US average: 3.2%
31.7%
+24.1 ptssince 2009
from 7.6% in 2009
US average: 15.0%
1.4%
−0.7 ptssince 2009
from 2.1% in 2009
US average: 2.4%
0.3%
−0.1 ptssince 2009
from 0.3% in 2009
US average: 0.4%
2.0%
Unchangedsince 2009
from 2.0% in 2009
US average: 8.3%
Section 07

Work & employment

4.0%
−3.3 ptssince 2011
from 7.3% in 2011
US average: 5.2%
65.1%
−2.2 ptssince 2011
from 67.3% in 2011
US average: 63.5%
11.6%
+1.2 ptssince 2009
from 10.4% in 2009
US average: 13.1%
55.2%
−14.0 ptssince 2009
from 69.2% in 2009
US average: 42.5%
Section 08

People & community

48.4%
−1.7 ptssince 2009
from 50.1% in 2009
51.6%
+1.7 ptssince 2009
from 49.9% in 2009
11.6%
−2.7 ptssince 2009
from 14.3% in 2009
US average: 14.1%
4.0%
−45.2 ptssince 2009
from 49.2% in 2009
US average: 6.2%
10.3%
+2.5 ptssince 2012
from 7.8% in 2012
US average: 13.3%
3.5%
−83.7 ptssince 2013
from 87.2% in 2013
US average: 8.4%
97.1%
+6.1 ptssince 2017
from 91.0% in 2017
US average: 91.0%
83.8%
+3.2 ptssince 2016
from 80.5% in 2016
US average: 77.7%
8.9%
−3.8 ptssince 2016
from 12.7% in 2016
US average: 13.6%
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Frequently asked

How many people live in Dana Point, California?

Dana Point, California has about 32,790 residents according to the 2024 American Community Survey.

What is the median household income in Dana Point, California?

The typical household in Dana Point, California earns about $141,520 a year. Half of households make more than that, and half make less.

Is Dana Point, California expensive?

In Dana Point, California, the median home is worth about $1,320,300, and the typical rent is about $3,106 a month.

How educated are people in Dana Point, California?

About 56.6% of adults age 25 and over in Dana Point, California hold a bachelor's degree or higher.

What is the poverty rate in Dana Point, California?

About 7.2% of people in Dana Point, California live below the federal poverty line.

Has Dana Point, California grown since 1990?

Yes, Dana Point, California has grown since 1990. The population has added about 894 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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