NEIGHBORHOOD
Midtown South-Flatiron-Union Square
New York · New York · 29,148 residents · 0.532 sq mi
The short version
Midtown South-Flatiron-Union Square is significantly wealthier than the US average, with a median household income of $191,285. Population has held roughly steady since 2024. 81% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value is $1,578,196. Households here earn about 138% more than the New York median. These figures are approximated by combining the 8 census tracts that make up Midtown South-Flatiron-Union Square; the Census Bureau does not tabulate data for neighborhoods directly.
At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.9
US median: 38.9
More educated
81% hold a bachelor's degree
US average: 36%
Renter-heavy
30% owner-occupied
US average: 65%
Section 01
Population & growth
Total population
29,148
Population density
54,789 / sq mi
US average: 281
Median age
36.9
US average: 38.9
Section 02
Income & economy
Median household income
$191,285
US average: $82,259
Per capita income
$169,161
US average: $44,673
Households earning $100K+
77.4%
US average: 53.3%
Poverty rate
12.5%
US average: 12.5%
Income inequality (Gini)
0.525
US average: 0.476
Workforce by industry, 2024
Other services20.6%
Public administration18.6%
Information6.5%
Arts, entertainment, food5.5%
Retail trade3.3%
Transportation & warehousing1.6%
Finance & insurance1.4%
Professional, scientific, technical1.2%
Wholesale trade0.9%
Agriculture, forestry, fishing0.3%
Construction0.3%
Education & health services0.2%
Manufacturing0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$1,578,196
US average: $376,019
Median gross rent
$3,307
US average: $1,442
Owner-occupied
30.3%
69.7% rent
Vacancy rate
18.4%
US average: 10.0%
Owner cost-burdened
22.7%
US average: 22.9%
Renter cost-burdened
40.3%
US average: 47.4%
Afford Score
8.3
RELATED:See current rent listings in Midtown South-Flatiron-Union Square on RentDataNow
Section 04
Race & ethnicity
2024
White, non-Hispanic58.6%(17,080)
Black6.4%(1,873)
Hispanic / Latino11.7%(3,399)
Asian18.4%(5,349)
Other5%(1,447)
Diversity Score75.3%(21,962)
2024
White, non-Hispanic58.6%(17,080)
Black6.4%(1,873)
Hispanic / Latino11.7%(3,399)
Asian18.4%(5,349)
Other5%(1,447)
Diversity Score75.3%(21,962)
Diversity Score
75
Section 05
Education
Bachelor's degree or higher
81.5%
US average: 35.6%
High school or higher
96.3%
US average: 89.6%
Graduate degree
43.9%
US average: 14.0%
Section 06
Commute & transportation
Average commute
23.1 min
US average: 26.5
Drive alone to work
4.1%
US average: 68.9%
Carpooled to work
0.7%
US average: 8.5%
Public transit
37.2%
US average: 3.2%
Worked from home
25.4%
US average: 15.0%
Walked to work
27.5%
US average: 2.4%
Biked to work
2.0%
US average: 0.4%
No vehicle available
84.7%
US average: 8.3%
Section 07
Work & employment
Unemployment rate
6.7%
US average: 5.2%
Labor force participation
73.2%
US average: 63.5%
Self-employed
8.3%
US average: 13.1%
Management & professional
71.7%
US average: 42.5%
Section 08
People & community
Male
48.5%
Female
51.5%
Foreign born
27.2%
US average: 14.1%
Veterans
1.5%
US average: 6.2%
With a disability
6.5%
US average: 13.3%
Uninsured
2.1%
US average: 8.4%
Broadband at home
96.9%
US average: 91.0%
English only at home
74.9%
US average: 77.7%
Spanish at home
7.0%
US average: 13.6%
Explore
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Drill deeper
Places similar to Midtown South-Flatiron-Union Square
West
Pop 31,913
Brentwood
Pop 34,961
Greenwich
Pop 31,628
Brooklyn Heights
Pop 26,031
Places similar to Midtown South-Flatiron-Union SquareHead to head
Compare Midtown South-Flatiron-Union Square side by side
MIDTOWN SOUTH-FLATIRON-UNION SQUARE VS
West
Income$184,753−3%
Home value$1,382,854−12%
Population31,913+9%
SEE FULL COMPARISON →
MIDTOWN SOUTH-FLATIRON-UNION SQUARE VS
Brentwood
Income$188,657−1%
Home value$1,716,865+9%
Population34,961+20%
SEE FULL COMPARISON →
MIDTOWN SOUTH-FLATIRON-UNION SQUARE VS
Greenwich
Income$178,353−7%
Home value$1,335,136−15%
Population31,628+9%
SEE FULL COMPARISON →
MIDTOWN SOUTH-FLATIRON-UNION SQUARE VS
Brooklyn Heights
Income$181,240−5%
Home value$1,184,297−25%
Population26,031−11%
SEE FULL COMPARISON →
Frequently asked
How many people live in Midtown South-Flatiron-Union Square, New York, New York?
Midtown South-Flatiron-Union Square, New York, New York has about 29,148 residents according to the 2024 American Community Survey.
What is the median household income in Midtown South-Flatiron-Union Square, New York, New York?
The typical household in Midtown South-Flatiron-Union Square, New York, New York earns about $191,285 a year. Half of households make more than that, and half make less.
Is Midtown South-Flatiron-Union Square, New York, New York expensive?
In Midtown South-Flatiron-Union Square, New York, New York, the median home is worth about $1,578,196, and the typical rent is about $3,307 a month.
How educated are people in Midtown South-Flatiron-Union Square, New York, New York?
About 81.5% of adults age 25 and over in Midtown South-Flatiron-Union Square, New York, New York hold a bachelor's degree or higher.
What is the poverty rate in Midtown South-Flatiron-Union Square, New York, New York?
About 12.5% of people in Midtown South-Flatiron-Union Square, New York, New York live below the federal poverty line.
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New YorkDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024