METRO AREA · 2010 ACS
Waterloo Metro
Waterloo-Cedar Falls, IA · 3 counties · 167,819 residents · 1,503.091 sq mi
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The short version
Waterloo has lower-than-average household income, with a median household income of $46,732. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $120,090.
At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 35.7
US median: 37.2
Average education
25% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01
Population & growth
Population, 1990 – 2024
2024169K
Age distribution, 2010
Under 56.4%(10,658)
5 to 96%(10,074)
10 to 145.9%(9,908)
15 to 197.8%(13,085)
20 to 2410.4%(17,487)
25 to 3412.6%(21,190)
35 to 4410.9%(18,302)
45 to 5413%(21,891)
55 to 6412.3%(20,559)
65 to 747.3%(12,260)
75 to 845%(8,310)
85 and over2.4%(4,095)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$46,732
−3%inflation adjusted, since 2000
from $37,934 in 2000
US average: $52,703
1990 – 2024
Households earning $100K+
25.9%
+1.6 ptssince 2009
from 24.2% in 2009
US average: 33.3%
Workforce by industry, 2010
Retail trade17.6%
Information11.8%
Other services6.3%
Public administration5.2%
Wholesale trade5.2%
Finance & insurance4.1%
Professional, scientific, technical3.4%
Transportation & warehousing3.1%
Agriculture, forestry, fishing2.3%
Construction2.2%
Arts, entertainment, food1.6%
Education & health services0.7%
Manufacturing0.1%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$120,090
+21%inflation adjusted, since 2000
from $78,129 in 2000
US average: $225,659
1990 – 2024
2.6
+1%since 2009
from 2.6 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Waterloo on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic90%(147,256)
Black6.2%(10,228)
Hispanic / Latino1.6%(2,561)
Asian0.9%(1,396)
Other0%
2010
White, non-Hispanic86.8%(145,617)
Black7%(11,705)
Hispanic / Latino3.1%(5,268)
Asian1.1%(1,885)
Other1.8%(3,103)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican2.1%(3,543)
Central American0.4%(547)
Puerto Rican0.2%(273)
South American0.2%(243)
Salvadoran0.2%(214)
Guatemalan0.1%(162)
Honduran0.1%(125)
Spaniard0.1%(97)
Venezuelan0.1%(65)
Argentine0%(46)
Colombian0%(46)
Costa Rican0%(40)
+ 6 more hispanic origin groups with data
Ancestry
German45.5%(75,496)
Irish13.7%(22,665)
English8.3%(13,728)
American6.9%(11,424)
Norwegian5.8%(9,551)
Dutch3%(4,971)
Danish2.5%(4,157)
French2.4%(4,039)
Swedish2.1%(3,432)
Czech1.8%(2,964)
Scottish1.7%(2,740)
Italian1.5%(2,561)
+ 38 more ancestry groups with data
Scotch-Irish1.4%(2,346)
Polish1%(1,603)
Subsaharan African0.7%(1,016)
Welsh0.5%(817)
Swiss0.4%(597)
French Canadian0.4%(583)
Russian0.3%(425)
Greek0.2%(382)
British0.2%(261)
Croatian0.2%(232)
Belgian0.1%(182)
Finnish0.1%(165)
Slovak0.1%(165)
Hungarian0.1%(150)
West Indian0.1%(149)
Lithuanian0.1%(118)
Austrian0.1%(111)
Ukrainian0.1%(100)
Jamaican0.1%(87)
Bulgarian0%(81)
Nigerian0.1%(80)
Serbian0.1%(76)
Canadian0%(73)
Romanian0%(57)
Portuguese0%(50)
Arab0%(45)
Iranian0%(35)
Kenyan0%(34)
Somali0%(30)
Brazilian0%(24)
Australian0.1%(20)
Lebanese0%(18)
Turkish0%(16)
Armenian0%(14)
Egyptian0%(9)
Iraqi0%(9)
Slovene0%(6)
Section 05
Education
High school or higher
89.6%
+3.0 ptssince 2000
from 86.6% in 2000
US average: 84.9%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status (2024)
Men 15+
Never married38.4%(25,914)
Married50.3%(33,901)
Widowed2.5%(1,680)
Divorced8.8%(5,944)
Women 15+
Never married33.5%(23,536)
Married48.2%(33,862)
Widowed8.3%(5,807)
Divorced10.1%(7,072)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
Largest cities
WaterlooCENTRAL66,919Cedar FallsCENTRAL41,240Waverly10,561Evansdale4,463Hudson3,028Grundy Center2,814Jesup2,557La Porte City2,238Sumner2,022Denver1,954Reinbeck1,668Dike1,299Tripoli1,208Conrad1,086Elk Run Heights1,053Janesville1,052Readlyn860Dunkerton835Gilbertville786Raymond748Washburn714Wellsburg711Plainfield394Holland260Frederika207Stout191Beaman155Morrison100
What's inside
3 component counties
Drill deeper
Metros similar to Waterloo
Odessa
Pop 173,801
La Crosse
Pop 171,182
Hanford
Pop 154,327
Grand Junction
Pop 162,845
Places similar to WaterlooHead to head
Compare Waterloo side by side
WATERLOO VS
Odessa
Income$71,536+53%
Home value$200,200+67%
Population173,801+3%
SEE FULL COMPARISON →
WATERLOO VS
La Crosse
Income$73,555+57%
Home value$248,970+107%
Population171,182+1%
SEE FULL COMPARISON →
WATERLOO VS
Hanford
Income$70,995+52%
Home value$324,300+170%
Population154,327−9%
SEE FULL COMPARISON →
WATERLOO VS
Grand Junction
Income$73,658+58%
Home value$378,600+215%
Population162,845−4%
SEE FULL COMPARISON →
Frequently asked
How many people live in Waterloo-Cedar Falls, IA?
Waterloo-Cedar Falls, IA has about 167,819 residents according to the 2010 American Community Survey.
What is the median household income in Waterloo-Cedar Falls, IA?
The typical household in Waterloo-Cedar Falls, IA earns about $46,732 a year. Half of households make more than that, and half make less.
Is Waterloo-Cedar Falls, IA expensive?
In Waterloo-Cedar Falls, IA, the median home is worth about $120,090, and the typical rent is about $605 a month.
How educated are people in Waterloo-Cedar Falls, IA?
About 24.7% of adults age 25 and over in Waterloo-Cedar Falls, IA hold a bachelor's degree or higher.
What is the poverty rate in Waterloo-Cedar Falls, IA?
About 14.9% of people in Waterloo-Cedar Falls, IA live below the federal poverty line.
Has Waterloo-Cedar Falls, IA grown since 1990?
Yes, Waterloo-Cedar Falls, IA has grown since 1990. The population has added about 9,179 residents, a change of about 6 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024