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COUNTY · 2020 ACS

Oconto County

Wisconsin · 38,965 residents · 997 sq mi
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The short version

With 38,965 people, Oconto County is a county in Wisconsin. The median age is 47.1, about 8 years above the US median. Owners hold 83% of the housing stock. Four-year degrees are less common here than nationally, at 17% of adults. 1% of locals were born outside the United States. The typical home is worth $162,400, having more than doubled since 2000.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 47.1
US median: 38.8
Less educated
17% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

38,965
+9%since 2000
from 35,634 in 2000
1990 – 2025
47.1
+21%since 2000
from 38.8 in 2000
US average: 38.8
Land area
997 sq mi
Population, 19902024
29K32K35K38K41K19902000201020202024Oconto County
202440K
1990201020202024
Age distribution, 2020
Under 55%(1,945)
US avg: 5.6%
5 to 95.7%(2,211)
US avg: 6.1%
10 to 146.1%(2,373)
US avg: 6.5%
15 to 195.6%(2,189)
US avg: 6.6%
20 to 243.9%(1,536)
US avg: 6.7%
25 to 349.7%(3,774)
US avg: 13.5%
35 to 4411.5%(4,489)
US avg: 12.7%
45 to 5413.1%(5,122)
US avg: 12.3%
55 to 6417.8%(6,949)
US avg: 13.1%
65 to 7413.3%(5,180)
US avg: 10%
75 to 846.2%(2,432)
US avg: 4.9%
85 and over2%(765)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$64,528
+4%inflation adjusted, since 2000
from $41,201 in 2000
US average: $66,278
1990 – 2024
$31,827
+67%since 2000
from $19,016 in 2000
US average: $35,364
Households earning $100K+
41.3%
+14.8 ptssince 2009
from 26.5% in 2009
US average: 43.9%
9.0%
+1.9 ptssince 2000
from 7.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade23.8%
US avg: 10%
Wholesale trade9.8%
US avg: 6.7%
Information9.3%
US avg: 11.1%
Finance & insurance5.6%
US avg: 5.5%
Other services5.4%
US avg: 6.6%
Professional, scientific, technical4.7%
US avg: 4.7%
Public administration4.3%
US avg: 4.7%
Agriculture, forestry, fishing4.1%
US avg: 1.7%
Construction3.9%
US avg: 1.2%
Transportation & warehousing1.7%
US avg: 2.5%
Arts, entertainment, food1%
US avg: 2%
Education & health services0.9%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$162,400
+20%inflation adjusted, since 2000
from $90,000 in 2000
US average: $265,253
1990 – 2024
$695
+8%inflation adjusted, since 2000
from $429 in 2000
US average: $1,124
83.4%
+0.5 ptssince 2000
from 83.0% in 2000
16.6% rent
2.31 people
Unchangedsince 2009
from 2.30 people in 2009
US average: 2.61
2.5
−15%since 2009
from 2.9 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic97.4%(34,707)
Black0.1%(48)
Hispanic / Latino0.7%(240)
Asian0.2%(68)
Other0%
2020
White, non-Hispanic92.8%(36,170)
Black0.2%(91)
Hispanic / Latino2.2%(848)
Asian0.3%(110)
Other2.9%(1,149)
24
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.6%(596)
Puerto Rican0.1%(56)
Salvadoran0.1%(26)
Colombian0%(13)
Spaniard0%(13)
Asian origin
Hmong0.1%(56)
Filipino0.1%(27)
Chinese0%(7)
Burmese0%(5)
Ancestry
German42.9%(16,242)
Polish11.5%(4,344)
Irish8.9%(3,368)
French5.2%(1,976)
English4.7%(1,773)
Norwegian4.5%(1,688)
American4.3%(1,619)
Belgian4%(1,524)
Dutch3.5%(1,311)
Czech2.2%(844)
Italian2.1%(813)
+ 27 more ancestry groups with data
Swedish1.9%(732)
Danish0.9%(346)
Russian0.7%(275)
Scottish0.6%(237)
Finnish0.6%(215)
Swiss0.5%(190)
Austrian0.4%(138)
Welsh0.3%(114)
Scotch-Irish0.3%(108)
Hungarian0.3%(98)
Slovak0.2%(82)
British0.2%(59)
Canadian0.1%(49)
Lithuanian0.1%(49)
Ukrainian0.1%(47)
Slovene0.1%(31)
West Indian0.1%(31)
Croatian0.1%(25)
Israeli0.1%(20)
Armenian0%(13)
Greek0%(11)
Latvian0%(4)
Syrian0%(1)
Section 05

Education

17.0%
+6.4 ptssince 2000
from 10.6% in 2000
US average: 32.9%
High school or higher
91.3%
+10.7 ptssince 2000
from 80.6% in 2000
US average: 88.5%
4.2%
+1.6 ptssince 2000
from 2.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

27.1 min
+52%since 2000
from 17.8 min in 2000
US average: 26.9
81.2%
+0.6 ptssince 2009
from 80.6% in 2009
US average: 75.1%
3.3%
+0.4 ptssince 2009
from 2.9% in 2009
US average: 8.4%
Section 07

Work & employment

2.6%
−4.5 ptssince 2011
from 7.1% in 2011
US average: 5.4%
62.3%
−5.5 ptssince 2011
from 67.7% in 2011
US average: 63.4%
Women 20-64 in the labor force
77.2%
US average: 73.3%
30.8%
+3.6 ptssince 2009
from 27.2% in 2009
US average: 39.3%
Section 08

People & community

51.1%
+0.6 ptssince 2009
from 50.5% in 2009
48.9%
−0.6 ptssince 2009
from 49.5% in 2009
0.9%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 13.5%
4.0%
−4.6 ptssince 2013
from 8.6% in 2013
US average: 8.8%
Computer in household
89.3%
US average: 91.9%
90.9%
US average: 86.2%
Marital status (2024)
Men 15+
Never married27.3%(4,713)
Married57.5%(9,905)
Widowed3.5%(596)
Divorced11.7%(2,021)
Women 15+
Never married20.4%(3,287)
Married59.6%(9,587)
Widowed9.2%(1,485)
Divorced10.7%(1,722)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.0%
−4.6 ptssince 2013
from 8.6% in 2013
US average: 8.8%
59.2%
US average: 55.4%
Direct-purchase
16.6%
US average: 13.7%
22.7%
US average: 17.6%
15.7%
US average: 20.0%
VA health care
3.5%
US average: 2.3%
Any private
74.5%
US average: 68.1%
Any public
36.1%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)13.5%(385)
US avg: 20.6%
Gulf War (1990s)16.8%(481)
US avg: 21.4%
Vietnam era41.4%(1,184)
US avg: 35.2%
Korean War7.3%(210)
US avg: 7.6%
World War II0.7%(21)
US avg: 2.9%

Share of the 2,859 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Oconto County, Wisconsin?

Oconto County, Wisconsin has about 38,965 residents according to the 2020 American Community Survey.

What is the median household income in Oconto County, Wisconsin?

The typical household in Oconto County, Wisconsin earns about $64,528 a year. Half of households make more than that, and half make less.

Is Oconto County, Wisconsin expensive?

In Oconto County, Wisconsin, the median home is worth about $162,400, and the typical rent is about $695 a month.

How educated are people in Oconto County, Wisconsin?

About 17.0% of adults age 25 and over in Oconto County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconto County, Wisconsin?

About 9.0% of people in Oconto County, Wisconsin live below the federal poverty line.

Has Oconto County, Wisconsin grown since 1990?

Yes, Oconto County, Wisconsin has grown since 1990. The population has added about 8,739 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →