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COUNTY

Marshall County

Alabama · 103,537 residents (2025 est.) · 566 sq mi
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The short version

Marshall County is home to 99,748 people in Alabama. Four-year degrees are less common here than nationally, at 22% of adults. 76% of homes are owner-occupied. The typical home is worth $201,500, having more than doubled since 2000. Median rent is $795 a month. The population is up 21% since 2000.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.5
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
99,748
+21%since 2000
from 82,231 in 2000
103,537 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
176 / sq mi
+13%since 2009
from 155 / sq mi in 2009
US average: 281
Median age
38.5
+4%since 2000
from 36.9 in 2000
US average: 38.9
Land area
566 sq mi
Population, 1990 – 2024
68K77K85K94K103K19902000201020202024Marshall County
2024100K
1990201020202024
Age distribution, 2024
Under 57.3%(7,322)
US avg: 5.6%
5 to 96.6%(6,588)
US avg: 6%
10 to 147.6%(7,607)
US avg: 6.4%
15 to 197%(6,950)
US avg: 6.6%
20 to 245.7%(5,700)
US avg: 6.5%
25 to 3411.7%(11,710)
US avg: 13.7%
35 to 4412%(11,996)
US avg: 13.2%
45 to 5412.1%(12,113)
US avg: 12.2%
55 to 6412.7%(12,712)
US avg: 12.7%
65 to 7410.2%(10,132)
US avg: 10.2%
75 to 845.4%(5,420)
US avg: 5.1%
85 and over1.5%(1,498)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$62,571
+7%inflation adjusted, since 2000
from $32,167 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,259
+89%since 2000
from $17,089 in 2000
US average: $44,673
Households earning $100K+
43.6%
+23.2 ptssince 2009
from 20.4% in 2009
US average: 53.3%
Poverty rate
16.6%
+2.0 ptssince 2000
from 14.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.465
+1%since 2010
from 0.462 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18%
US avg: 9.9%
Information13.2%
US avg: 10.8%
Wholesale trade8.8%
US avg: 6.9%
Finance & insurance4.8%
US avg: 5.9%
Other services3.9%
US avg: 6.7%
Professional, scientific, technical3%
US avg: 5.1%
Public administration2.6%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Education & health services1.8%
US avg: 0.9%
Arts, entertainment, food1.3%
US avg: 1.9%
Agriculture, forestry, fishing1.3%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$201,500
+45%inflation adjusted, since 2000
from $76,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$795
+7%inflation adjusted, since 2000
from $406 in 2000
US average: $1,442
Owner-occupied
75.8%
+1.1 ptssince 2000
from 74.7% in 2000
24.2% rent
Vacancy rate
12.7%
−0.9 ptssince 2009
from 13.6% in 2009
US average: 10.0%
Persons per household
2.71 people
+3%since 2009
from 2.63 people in 2009
US average: 2.54
Owner cost-burdened
16.4%
−2.8 ptssince 2009
from 19.1% in 2009
US average: 22.9%
Renter cost-burdened
39.7%
+0.2 ptssince 2009
from 39.5% in 2009
US average: 47.4%
Afford Score
3.2
+23%since 2009
from 2.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
76
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic91.3%(75,081)
Black1.5%(1,194)
Hispanic / Latino5.7%(4,656)
Asian0.2%(196)
Other0%
2024
White, non-Hispanic76.4%(76,257)
Black2.5%(2,478)
Hispanic / Latino17.2%(17,192)
Asian0.6%(599)
Other3.2%(3,222)
Diversity Score
48
+51%since 2009
from 32 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
32
−14%since 2020
from 37 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican10.8%(10,788)
Central American4.1%(4,087)
Guatemalan3.6%(3,558)
Salvadoran0.3%(256)
Cuban0.3%(252)
Honduran0.2%(155)
Spaniard0.1%(108)
Colombian0.1%(61)
Chilean0%(43)
+ 6 more hispanic origin groups with data
Asian origin
Chinese0.2%(159)
Asian Indian0.1%(108)
Vietnamese0.1%(105)
Filipino0.1%(79)
Korean0%(37)
Japanese0%(11)
Thai0%(9)
Burmese0%(4)
Pacific Islander origin
Guamanian0.1%(64)
Samoan0%(2)
Ancestry
American17.9%(17,899)
English12.4%(12,373)
Irish7.3%(7,245)
German5.9%(5,925)
Scottish1.5%(1,537)
Italian1.5%(1,510)
Scotch-Irish1%(1,023)
French0.7%(681)
Polish0.6%(617)
West Indian0.5%(464)
Dutch0.5%(458)
Haitian0.3%(340)
+ 33 more ancestry groups with data
British0.3%(310)
Welsh0.3%(260)
Norwegian0.2%(223)
Swedish0.2%(164)
Swiss0.1%(136)
Croatian0.1%(132)
Hungarian0.1%(97)
Greek0.1%(92)
Russian0.1%(75)
Jamaican0.1%(65)
Portuguese0.1%(52)
Arab0%(40)
Finnish0%(40)
Egyptian0%(27)
Serbian0%(24)
Czech0%(20)
Romanian0%(12)
Ukrainian0%(12)
Danish0%(7)
Slovak0%(7)
Syrian0%(3)
Slovene0%(3)
Turkish0%(2)
Section 05

Education

Bachelor's degree or higher
21.5%
+7.6 ptssince 2000
from 13.9% in 2000
US average: 35.6%
High school or higher
84.8%
+15.5 ptssince 2000
from 69.4% in 2000
US average: 89.6%
Graduate degree
7.1%
+2.3 ptssince 2000
from 4.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.5 min
+45%since 2000
from 17.6 min in 2000
US average: 26.5
Drive alone to work
80.8%
+0.6 ptssince 2009
from 80.2% in 2009
US average: 68.9%
Carpooled to work
11.4%
−3.9 ptssince 2009
from 15.4% in 2009
US average: 8.5%
Public transit
0.2%
+0.1 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
6.4%
+3.9 ptssince 2009
from 2.5% in 2009
US average: 15.0%
Walked to work
0.5%
−0.4 ptssince 2009
from 0.9% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.4%
−2.1 ptssince 2009
from 6.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.9%
−4.1 ptssince 2011
from 8.0% in 2011
US average: 5.2%
Labor force participation
57.4%
−1.3 ptssince 2011
from 58.6% in 2011
US average: 63.5%
Women 20-64 in the labor force
64.8%
+3.7 ptssince 2020
from 61.1% in 2020
US average: 74.6%
Self-employed
12.4%
+0.8 ptssince 2009
from 11.6% in 2009
US average: 13.1%
Management & professional
34.3%
+8.7 ptssince 2009
from 25.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.6%
+0.5 ptssince 2009
from 49.1% in 2009
Female
50.4%
−0.5 ptssince 2009
from 50.9% in 2009
Foreign born
7.0%
+0.3 ptssince 2009
from 6.7% in 2009
US average: 14.1%
Veterans
7.8%
−3.5 ptssince 2009
from 11.3% in 2009
US average: 6.2%
With a disability
16.3%
−0.6 ptssince 2012
from 16.9% in 2012
US average: 13.3%
Uninsured
12.0%
−5.7 ptssince 2013
from 17.7% in 2013
US average: 8.4%
Broadband at home
90.1%
+19.9 ptssince 2017
from 70.2% in 2017
US average: 91.0%
Computer in household
94.1%
+6.2 ptssince 2020
from 87.9% in 2020
US average: 95.5%
Same house as last year
90.8%
+1.5 ptssince 2020
from 89.4% in 2020
US average: 87.7%
English only at home
86.7%
−2.3 ptssince 2016
from 89.0% in 2016
US average: 77.7%
Spanish at home
12.2%
+2.4 ptssince 2016
from 9.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married30.4%(11,703)
Married53.9%(20,759)
Widowed4.5%(1,718)
Divorced11.3%(4,355)
Women 15+
Never married22.1%(8,790)
Married52%(20,646)
Widowed11.7%(4,645)
Divorced14.1%(5,615)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
12.0%
−5.7 ptssince 2013
from 17.7% in 2013
US average: 8.4%
Employer-based
48.7%
+1.2 ptssince 2020
from 47.5% in 2020
US average: 54.8%
Direct-purchase
14.1%
−0.6 ptssince 2020
from 14.7% in 2020
US average: 13.8%
Medicare
19.5%
−1.2 ptssince 2020
from 20.7% in 2020
US average: 18.4%
Medicaid
22.1%
−1.0 ptssince 2020
from 23.1% in 2020
US average: 20.9%
VA health care
2.5%
+0.6 ptssince 2020
from 1.9% in 2020
US average: 2.2%
Any private
62.9%
+1.3 ptssince 2020
from 61.6% in 2020
US average: 67.1%
Any public
38.8%
−1.8 ptssince 2020
from 40.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)32%(1,827)
US avg: 26.4%
Gulf War (1990s)29.2%(1,671)
US avg: 24.3%
Vietnam era33.5%(1,917)
US avg: 33.1%
Korean War2.7%(154)
US avg: 4.5%
World War II0.7%(41)
US avg: 1%

Share of the 5,716 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

Places similar to Marshall County

Macon County
Pop 99,300
Lauderdale County
Pop 97,135
Cullman County
Pop 94,009
Floyd County
Pop 101,378
Places similar to Marshall County
Head to head

Compare Marshall County to nearby counties

MARSHALL COUNTY VS
Etowah County
Income$54,563−13%
Home value$167,100−17%
Population103,886same
SEE FULL COMPARISON →
MARSHALL COUNTY VS
Blount County
Income$64,190+3%
Home value$175,200−13%
Population60,156−42%
SEE FULL COMPARISON →
MARSHALL COUNTY VS
DeKalb County
Income$51,204−18%
Home value$152,700−24%
Population74,085−28%
SEE FULL COMPARISON →
MARSHALL COUNTY VS
Morgan County
Income$68,845+10%
Home value$212,000+5%
Population126,483+22%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall County, Alabama?

Marshall County, Alabama has about 99,748 residents according to the 2024 American Community Survey.

What is the median household income in Marshall County, Alabama?

The typical household in Marshall County, Alabama earns about $62,571 a year. Half of households make more than that, and half make less.

Is Marshall County, Alabama expensive?

In Marshall County, Alabama, the median home is worth about $201,500, and the typical rent is about $795 a month.

How educated are people in Marshall County, Alabama?

About 21.5% of adults age 25 and over in Marshall County, Alabama hold a bachelor's degree or higher.

What is the poverty rate in Marshall County, Alabama?

About 16.6% of people in Marshall County, Alabama live below the federal poverty line.

Has Marshall County, Alabama grown since 1990?

Yes, Marshall County, Alabama has grown since 1990. The population has added about 28,916 residents, a change of about 41 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →