CensusEasy
CITY

Stanley

Wisconsin · 3,876 residents (2025 est.) · 4.294 sq mi
Time machine
COMPARE TO
Part of the Eau Claire metro area
Compare
The short version

Stanley has notably lower household income than the US average, with a median household income of $48,052. The city has grown rapidly, with population up 98% since 2000. 12% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $167,400. The poverty rate of 20.0% is well above the national figure. Households here earn about 38% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.5
US median: 38.9
Less educated
12% hold a bachelor's degree
US average: 36%
Less affordable
home values up 63%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,760
+98%since 2000
from 1,898 in 2000
1990 – 2025
Population density
876 / sq mi
+98%since 2000
from 442 / sq mi in 2000
US average: 281
Median age
39.5
−5%since 2000
from 41.6 in 2000
US average: 38.9

PEP 2025 EST:3,876 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K3K3K4K1990201020202024Stanley
20244K
1990201020202024
Section 02

Income & economy

Median household income
$48,052
−5%inflation adjusted, since 2000
from $27,644 in 2000
US average: $82,259
1990 – 2024
Per capita income
$20,538
+6%since 2000
from $19,421 in 2000
US average: $44,673
Households earning $100K+
27.3%
+15.4 ptssince 2009
from 11.9% in 2009
US average: 53.3%
Poverty rate
20.0%
+11.9 ptssince 2000
from 8.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.432
−14%since 2010
from 0.500 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22%
US avg: 9.9%
Information17.2%
US avg: 10.8%
Finance & insurance6.6%
US avg: 5.9%
Professional, scientific, technical6.6%
US avg: 5.1%
Wholesale trade3.9%
US avg: 6.9%
Other services1.8%
US avg: 6.7%
Public administration1.8%
US avg: 4.8%
Agriculture, forestry, fishing1.3%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Transportation & warehousing1.3%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$167,400
+63%inflation adjusted, since 2000
from $56,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$723
+11%inflation adjusted, since 2000
from $357 in 2000
US average: $1,442
Owner-occupied
52.8%
−16.6 ptssince 2000
from 69.4% in 2000
47.2% rent
Vacancy rate
1.5%
−10.1 ptssince 2009
from 11.6% in 2009
US average: 10.0%
Owner cost-burdened
8.1%
−21.6 ptssince 2009
from 29.7% in 2009
US average: 22.9%
Renter cost-burdened
43.1%
−8.4 ptssince 2009
from 51.5% in 2009
US average: 47.4%
Afford Score
3.5
+71%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Stanley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(1,858)
Black0.1%(2)
Hispanic / Latino1.3%(24)
Asian0.4%(8)
Other0%
Diversity Score4.4%(84)
2024
White, non-Hispanic72.4%(2,724)
Black15%(564)
Hispanic / Latino7%(262)
Asian1.1%(42)
Other4.5%(168)
Diversity Score55.7%(2,095)
Diversity Score
56
+1158%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.9%
−0.8 ptssince 2000
from 12.7% in 2000
US average: 35.6%
High school or higher
86.6%
+10.7 ptssince 2000
from 75.9% in 2000
US average: 89.6%
Graduate degree
3.0%
−0.1 ptssince 2000
from 3.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.0 min
+33%since 2000
from 19.6 min in 2000
US average: 26.5
Drive alone to work
79.3%
−2.3 ptssince 2009
from 81.6% in 2009
US average: 68.9%
Carpooled to work
7.2%
−0.5 ptssince 2009
from 7.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
6.6%
+6.6 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
6.5%
−2.6 ptssince 2009
from 9.1% in 2009
US average: 2.4%
Biked to work
0.4%
−0.3 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
10.8%
+7.7 ptssince 2009
from 3.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.0%
−2.7 ptssince 2011
from 7.8% in 2011
US average: 5.2%
Labor force participation
35.0%
−20.8 ptssince 2011
from 55.8% in 2011
US average: 63.5%
Self-employed
15.6%
+4.1 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
25.9%
−27.3 ptssince 2009
from 53.2% in 2009
US average: 42.5%
Section 08

People & community

Male
68.1%
+21.7 ptssince 2009
from 46.4% in 2009
Female
31.9%
−21.7 ptssince 2009
from 53.6% in 2009
Foreign born
1.8%
+1.2 ptssince 2009
from 0.6% in 2009
US average: 14.1%
Veterans
8.4%
−38.8 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
15.4%
+0.5 ptssince 2012
from 14.9% in 2012
US average: 13.3%
Uninsured
2.5%
−87.9 ptssince 2013
from 90.4% in 2013
US average: 8.4%
Broadband at home
81.2%
+14.5 ptssince 2017
from 66.7% in 2017
US average: 91.0%
English only at home
92.9%
−2.4 ptssince 2016
from 95.3% in 2016
US average: 77.7%
Spanish at home
3.4%
−0.1 ptssince 2016
from 3.5% in 2016
US average: 13.6%
Drill deeper

Places similar to Stanley

Chipley
Pop 3,804
High Point
Pop 3,548
Jasper
Pop 3,444
Laurel
Pop 4,557
Places similar to Stanley
Head to head

Compare Stanley to nearby cities

STANLEY VS
Chippewa Falls
Income$57,873+20%
Home value$210,400+26%
Population15,293+295%
SEE FULL COMPARISON →
STANLEY VS
Altoona
Income$84,552+76%
Home value$233,100+39%
Population9,376+142%
SEE FULL COMPARISON →
STANLEY VS
Eau Claire
Income$67,395+40%
Home value$247,600+48%
Population72,465+1770%
SEE FULL COMPARISON →
STANLEY VS
Marshfield
Income$58,407+22%
Home value$177,800+6%
Population18,980+390%
SEE FULL COMPARISON →
Frequently asked

How many people live in Stanley, Wisconsin?

Stanley, Wisconsin has about 3,760 residents according to the 2024 American Community Survey.

What is the median household income in Stanley, Wisconsin?

The typical household in Stanley, Wisconsin earns about $48,052 a year. Half of households make more than that, and half make less.

Is Stanley, Wisconsin expensive?

In Stanley, Wisconsin, the median home is worth about $167,400, and the typical rent is about $723 a month.

How educated are people in Stanley, Wisconsin?

About 11.9% of adults age 25 and over in Stanley, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Stanley, Wisconsin?

About 20.0% of people in Stanley, Wisconsin live below the federal poverty line.

Has Stanley, Wisconsin grown since 1990?

Yes, Stanley, Wisconsin has grown since 1990. The population has added about 1,749 residents, a change of about 87 percent over that period.

Keep going

Explore from here

Up the hierarchy
Wisconsin
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Stanley with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →