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CITY · 2010 ACS

Onalaska

Wisconsin · 17,736 residents · 10.612 sq mi
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The short version

Onalaska is wealthier than most US places, with a median household income of $58,024. Population has grown 20% since 2000. Median home value has risen by half since 2000, reaching $166,200.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 38.5
US median: 37.2
More educated
35% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
17,736
+20%since 2000
from 14,839 in 2000
1990 – 2025
Population density
1,671 / sq mi
+20%since 2000
from 1,398 / sq mi in 2000
US average: 261
Median age
38.5
+8%since 2000
from 35.5 in 2000
US average: 37.2
Population, 1990 – 2024
10K13K15K18K20K1990201020202024Onalaska
202419K
1990201020202024
Section 02

Income & economy

Median household income
$58,024
−4%inflation adjusted, since 2000
from $47,800 in 2000
US average: $52,703
1990 – 2024
Per capita income
$30,087
+25%since 2000
from $24,066 in 2000
US average: $27,286
Households earning $100K+
35.9%
−0.3 ptssince 2009
from 36.2% in 2009
US average: 33.3%
Poverty rate
7.4%
+1.2 ptssince 2000
from 6.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.414
US average: 0.461
Workforce by industry, 2010
Retail trade15.1%
US avg: 10.9%
Information15%
US avg: 11.5%
Other services5.8%
US avg: 7%
Public administration5.3%
US avg: 4.9%
Finance & insurance4.4%
US avg: 5.1%
Professional, scientific, technical3.9%
US avg: 4.2%
Wholesale trade3.2%
US avg: 7.2%
Transportation & warehousing2.8%
US avg: 3.1%
Arts, entertainment, food2.3%
US avg: 2.4%
Agriculture, forestry, fishing0.5%
US avg: 1.9%
Construction0.5%
US avg: 1.4%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$166,200
+24%inflation adjusted, since 2000
from $105,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$699
+3%inflation adjusted, since 2000
from $535 in 2000
US average: $853
Owner-occupied
44.7%
−23.4 ptssince 2000
from 68.1% in 2000
34.4% rent
Vacancy rate
5.0%
−1.1 ptssince 2009
from 6.1% in 2009
US average: 12.1%
Owner cost-burdened
20.3%
−2.0 ptssince 2009
from 22.3% in 2009
US average: 30.9%
Renter cost-burdened
35.3%
+3.6 ptssince 2009
from 31.7% in 2009
US average: 46.8%
Afford Score
2.9
+29%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Onalaska on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.6%(14,040)
Black0.6%(87)
Hispanic / Latino1%(141)
Asian2.8%(413)
Other0%
Diversity Score10.6%(1,567)
2010
White, non-Hispanic89.8%(15,921)
Black1.1%(196)
Hispanic / Latino1.6%(276)
Asian5.6%(1,002)
Other1.2%(207)
Diversity Score22.3%(3,949)
Diversity Score
22
+111%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
34.9%
+3.6 ptssince 2000
from 31.3% in 2000
US average: 27.9%
High school or higher
94.9%
+0.9 ptssince 2000
from 94.0% in 2000
US average: 84.9%
Graduate degree
12.9%
+1.7 ptssince 2000
from 11.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.0 min
+73%since 2000
from 10.4 min in 2000
US average: 25.2
Drive alone to work
86.1%
−2.1 ptssince 2009
from 88.2% in 2009
US average: 76.2%
Carpooled to work
8.2%
+2.0 ptssince 2009
from 6.2% in 2009
US average: 10.4%
Public transit
0.3%
+0.1 ptssince 2009
from 0.1% in 2009
US average: 4.7%
Worked from home
3.5%
+0.1 ptssince 2009
from 3.4% in 2009
US average: 4.1%
Walked to work
0.9%
Unchangedsince 2009
from 0.9% in 2009
US average: 2.8%
Biked to work
0.2%
+0.1 ptssince 2009
from 0.1% in 2009
US average: 0.5%
No vehicle available
6.3%
+1.5 ptssince 2009
from 4.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
14.7%
+0.9 ptssince 2009
from 13.7% in 2009
US average: 12.9%
Management & professional
38.6%
−34.8 ptssince 2009
from 73.4% in 2009
US average: 35.2%
Section 08

People & community

Male
47.4%
+1.2 ptssince 2009
from 46.1% in 2009
Female
52.6%
−1.2 ptssince 2009
from 53.9% in 2009
Foreign born
5.6%
+0.9 ptssince 2009
from 4.7% in 2009
US average: 12.8%
Veterans
12.1%
−33.5 ptssince 2009
from 45.6% in 2009
US average: 9.9%
Drill deeper

Places similar to Onalaska

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Pop 20,383
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Pop 19,159
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Pop 20,375
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Places similar to Onalaska
Head to head

Compare Onalaska to nearby cities

ONALASKA VS
La Crosse
Income$55,866−4%
Home value$210,100+26%
Population50,784+150%
SEE FULL COMPARISON →
ONALASKA VS
Holmen
Income$79,899+38%
Home value$285,900+72%
Population12,105−40%
SEE FULL COMPARISON →
ONALASKA VS
Sparta
Income$64,973+12%
Home value$180,600+9%
Population9,974−51%
SEE FULL COMPARISON →
ONALASKA VS
Winona
Income$56,337−3%
Home value$201,800+21%
Population26,530+31%
SEE FULL COMPARISON →
Frequently asked

How many people live in Onalaska, Wisconsin?

Onalaska, Wisconsin has about 17,736 residents according to the 2010 American Community Survey.

What is the median household income in Onalaska, Wisconsin?

The typical household in Onalaska, Wisconsin earns about $58,024 a year. Half of households make more than that, and half make less.

Is Onalaska, Wisconsin expensive?

In Onalaska, Wisconsin, the median home is worth about $166,200, and the typical rent is about $699 a month.

How educated are people in Onalaska, Wisconsin?

About 34.9% of adults age 25 and over in Onalaska, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Onalaska, Wisconsin?

About 7.4% of people in Onalaska, Wisconsin live below the federal poverty line.

Has Onalaska, Wisconsin grown since 1990?

Yes, Onalaska, Wisconsin has grown since 1990. The population has added about 6,452 residents, a change of about 57 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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