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CITY

Watauga

Texas · 22,981 residents (2025 est.) · 4.159 sq mi
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The short version

Watauga is wealthier than most US places, with a median household income of $91,171. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $250,500. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.2
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Less affordable
home values up 75%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
23,233
+6%since 2000
from 21,908 in 2000
1990 – 2025
Population density
5,586 / sq mi
+6%since 2000
from 5,268 / sq mi in 2000
US average: 281
Median age
36.2
+15%since 2000
from 31.6 in 2000
US average: 38.9

PEP 2025 EST:22,981 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
20K21K22K24K25K1990201020202024Watauga
202423K
1990201020202024
Section 02

Income & economy

Median household income
$91,171
−12%inflation adjusted, since 2000
from $56,751 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,638
+74%since 2000
from $19,872 in 2000
US average: $44,673
Households earning $100K+
60.3%
+23.5 ptssince 2009
from 36.8% in 2009
US average: 53.3%
Poverty rate
11.3%
+7.4 ptssince 2000
from 3.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.338
+9%since 2010
from 0.310 in 2010
US average: 0.476
Workforce by industry, 2024
Information17.3%
US avg: 10.8%
Finance & insurance14%
US avg: 5.9%
Professional, scientific, technical12.8%
US avg: 5.1%
Other services7.4%
US avg: 6.7%
Wholesale trade7%
US avg: 6.9%
Retail trade5.8%
US avg: 9.9%
Public administration5.8%
US avg: 4.8%
Transportation & warehousing1.9%
US avg: 2.2%
Arts, entertainment, food1.7%
US avg: 1.9%
Agriculture, forestry, fishing1.5%
US avg: 1.6%
Education & health services1.2%
US avg: 0.9%
Manufacturing1%
US avg: 0.4%
Construction0.4%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$250,500
+75%inflation adjusted, since 2000
from $78,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,982
+16%inflation adjusted, since 2000
from $941 in 2000
US average: $1,442
Owner-occupied
78.0%
−7.5 ptssince 2000
from 85.5% in 2000
22.0% rent
Vacancy rate
4.2%
−0.2 ptssince 2009
from 4.4% in 2009
US average: 10.0%
Owner cost-burdened
25.4%
+0.8 ptssince 2009
from 24.6% in 2009
US average: 22.9%
Renter cost-burdened
49.9%
+0.2 ptssince 2009
from 49.8% in 2009
US average: 47.4%
Afford Score
2.7
+98%since 2000
from 1.4 in 2000
1990 – 2024
Gentrification Score
62
RELATED:See current rent listings in Watauga on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic81%(17,752)
Black2.2%(483)
Hispanic / Latino10.7%(2,335)
Asian3.7%(801)
Other0%
Diversity Score37%(8,110)
2024
White, non-Hispanic57.8%(13,420)
Black9.7%(2,243)
Hispanic / Latino25.6%(5,940)
Asian3%(705)
Other4%(925)
Diversity Score73.6%(17,110)
Diversity Score
74
+99%since 2000
from 37 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.2%
+9.3 ptssince 2000
from 14.8% in 2000
US average: 35.6%
High school or higher
88.9%
+2.8 ptssince 2000
from 86.1% in 2000
US average: 89.6%
Graduate degree
6.2%
+3.0 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.6 min
+34%since 2000
from 21.3 min in 2000
US average: 26.5
Drive alone to work
70.8%
−15.2 ptssince 2009
from 86.1% in 2009
US average: 68.9%
Carpooled to work
11.0%
+2.2 ptssince 2009
from 8.9% in 2009
US average: 8.5%
Public transit
0.4%
+0.3 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
16.2%
+13.1 ptssince 2009
from 3.1% in 2009
US average: 15.0%
Walked to work
0.8%
+0.4 ptssince 2009
from 0.4% in 2009
US average: 2.4%
Biked to work
0.1%
−0.2 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
1.7%
+0.2 ptssince 2009
from 1.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.1%
−1.8 ptssince 2011
from 6.9% in 2011
US average: 5.2%
Labor force participation
69.5%
−5.0 ptssince 2011
from 74.5% in 2011
US average: 63.5%
Self-employed
8.6%
−2.6 ptssince 2009
from 11.2% in 2009
US average: 13.1%
Management & professional
37.3%
−22.6 ptssince 2009
from 59.9% in 2009
US average: 42.5%
Section 08

People & community

Male
50.7%
+0.6 ptssince 2009
from 50.0% in 2009
Female
49.3%
−0.6 ptssince 2009
from 50.0% in 2009
Foreign born
11.4%
+2.5 ptssince 2009
from 8.9% in 2009
US average: 14.1%
Veterans
7.2%
−41.5 ptssince 2009
from 48.6% in 2009
US average: 6.2%
With a disability
12.4%
+2.9 ptssince 2012
from 9.5% in 2012
US average: 13.3%
Uninsured
17.2%
−64.3 ptssince 2013
from 81.5% in 2013
US average: 8.4%
Broadband at home
95.5%
+5.7 ptssince 2017
from 89.8% in 2017
US average: 91.0%
English only at home
80.6%
−1.1 ptssince 2016
from 81.7% in 2016
US average: 77.7%
Spanish at home
13.3%
+2.6 ptssince 2016
from 10.7% in 2016
US average: 13.6%
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Frequently asked

How many people live in Watauga, Texas?

Watauga, Texas has about 23,233 residents according to the 2024 American Community Survey.

What is the median household income in Watauga, Texas?

The typical household in Watauga, Texas earns about $91,171 a year. Half of households make more than that, and half make less.

Is Watauga, Texas expensive?

In Watauga, Texas, the median home is worth about $250,500, and the typical rent is about $1,982 a month.

How educated are people in Watauga, Texas?

About 24.2% of adults age 25 and over in Watauga, Texas hold a bachelor's degree or higher.

What is the poverty rate in Watauga, Texas?

About 11.3% of people in Watauga, Texas live below the federal poverty line.

Has Watauga, Texas grown since 1990?

Yes, Watauga, Texas has grown since 1990. The population has added about 3,224 residents, a change of about 16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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