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CITY

Watauga

Texas · 22,981 residents (2025 est.) · 4.16 sq mi
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The short version

Watauga is a city of 23,233 people in Texas. That puts it in the top 10% of US cities for household income. Density works out to 5,586 people per square mile. 78% of homes are owner-occupied. 24% of adults hold a bachelor's degree or higher. Renters pay $1,982 a month at the median.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.2
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Less affordable
home values up 75%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

23,233
+6%since 2000
from 21,908 in 2000
22,981 in 2025 (Census Bureau estimate)
1990 – 2025
5,586 / sq mi
−3%since 2009
from 5,731 / sq mi in 2009
US average: 281
36.2
+15%since 2000
from 31.6 in 2000
US average: 38.9
Land area
4.16 sq mi
Population, 19902024
20K21K22K24K25K19902000201020202024Watauga
202423K
1990201020202024
Age distribution, 2024
Under 57%(1,620)
US avg: 5.6%
5 to 97.2%(1,663)
US avg: 6%
10 to 145.8%(1,355)
US avg: 6.4%
15 to 195.6%(1,304)
US avg: 6.6%
20 to 245.2%(1,197)
US avg: 6.5%
25 to 3418.2%(4,218)
US avg: 13.7%
35 to 4412.2%(2,828)
US avg: 13.2%
45 to 5411%(2,558)
US avg: 12.2%
55 to 6413.5%(3,138)
US avg: 12.7%
65 to 7410.1%(2,346)
US avg: 10.2%
75 to 843%(701)
US avg: 5.1%
85 and over1.3%(305)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$91,171
−12%inflation adjusted, since 2000
from $56,751 in 2000
US average: $82,259
1990 – 2024
$34,638
+74%since 2000
from $19,872 in 2000
US average: $44,673
Households earning $100K+
60.3%
+23.5 ptssince 2009
from 36.8% in 2009
US average: 53.3%
11.3%
+7.4 ptssince 2000
from 3.9% in 2000
US average: 12.5%
0.338
+9%since 2010
from 0.310 in 2010
US average: 0.476
Workforce by industry, 2024
Information17.3%
US avg: 10.8%
Finance & insurance14%
US avg: 5.9%
Professional, scientific, technical12.8%
US avg: 5.1%
Other services7.4%
US avg: 6.7%
Wholesale trade7%
US avg: 6.9%
Retail trade5.8%
US avg: 9.9%
Public administration5.8%
US avg: 4.8%
Transportation & warehousing1.9%
US avg: 2.2%
Arts, entertainment, food1.7%
US avg: 1.9%
Agriculture, forestry, fishing1.5%
US avg: 1.6%
Education & health services1.2%
US avg: 0.9%
Manufacturing1%
US avg: 0.4%
Construction0.4%
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$250,500
+75%inflation adjusted, since 2000
from $78,600 in 2000
US average: $376,019
1990 – 2024
$1,982
+16%inflation adjusted, since 2000
from $941 in 2000
US average: $1,442
78.0%
−7.5 ptssince 2000
from 85.5% in 2000
22.0% rent
4.2%
−0.2 ptssince 2009
from 4.4% in 2009
US average: 10.0%
2.91 people
−5%since 2009
from 3.05 people in 2009
US average: 2.54
25.4%
+0.8 ptssince 2009
from 24.6% in 2009
US average: 22.9%
49.9%
+0.2 ptssince 2009
from 49.8% in 2009
US average: 47.4%
2.7
+70%since 2009
from 1.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
62
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic81%(17,752)
Black2.2%(483)
Hispanic / Latino10.7%(2,335)
Asian3.7%(801)
Other0%
2024
White, non-Hispanic57.8%(13,420)
Black9.7%(2,243)
Hispanic / Latino25.6%(5,940)
Asian3%(705)
Other4%(925)
74
+25%since 2009
from 59 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican20.7%(4,805)
Argentine0.7%(173)
Puerto Rican0.7%(159)
Salvadoran0.6%(131)
Dominican0.4%(91)
Spaniard0.4%(87)
Honduran0.4%(86)
Venezuelan0.2%(54)
Guatemalan0.2%(49)
Peruvian0.1%(29)
+ 2 more hispanic origin groups with data
Cuban0.1%(25)
Colombian0.1%(14)
Asian origin
Filipino1%(221)
Vietnamese0.7%(158)
Asian Indian0.5%(106)
Nepalese0.3%(77)
Laotian0.3%(60)
Chinese0.1%(31)
Japanese0.1%(15)
Korean0%(10)
Pacific Islander origin
Tongan0.4%(94)
Samoan0%(9)
Ancestry
German10.8%(2,517)
English8.9%(2,078)
Irish7.4%(1,718)
Italian3.9%(915)
American3.9%(909)
Scottish2.1%(482)
Arab1.3%(301)
Lebanese1.2%(286)
French1%(240)
Norwegian0.9%(217)
+ 20 more ancestry groups with data
Polish0.9%(214)
Swedish0.5%(114)
Dutch0.5%(108)
British0.3%(64)
Hungarian0.3%(59)
Canadian0.2%(54)
Czech0.2%(54)
Russian0.2%(45)
Welsh0.1%(33)
Greek0.1%(32)
Brazilian0.1%(22)
Serbian0.1%(18)
Palestinian0.1%(15)
Croatian0%(10)
Slovak0%(10)
Danish0%(8)
Section 05

Education

24.2%
+9.3 ptssince 2000
from 14.8% in 2000
US average: 35.6%
High school or higher
88.9%
+2.8 ptssince 2000
from 86.1% in 2000
US average: 89.6%
6.2%
+3.0 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

28.6 min
+34%since 2000
from 21.3 min in 2000
US average: 26.5
70.8%
−15.2 ptssince 2009
from 86.1% in 2009
US average: 68.9%
11.0%
+2.2 ptssince 2009
from 8.9% in 2009
US average: 8.5%
0.4%
+0.3 ptssince 2009
from 0.1% in 2009
US average: 3.2%
16.2%
+13.1 ptssince 2009
from 3.1% in 2009
US average: 15.0%
0.8%
+0.4 ptssince 2009
from 0.4% in 2009
US average: 2.4%
0.1%
−0.2 ptssince 2009
from 0.3% in 2009
US average: 0.4%
1.7%
+0.2 ptssince 2009
from 1.5% in 2009
US average: 8.3%
Section 07

Work & employment

5.1%
−1.8 ptssince 2011
from 6.9% in 2011
US average: 5.2%
69.5%
−5.0 ptssince 2011
from 74.5% in 2011
US average: 63.5%
Women 20-64 in the labor force
77.7%
+1.3 ptssince 2020
from 76.4% in 2020
US average: 74.6%
8.6%
−2.6 ptssince 2009
from 11.2% in 2009
US average: 13.1%
37.3%
+9.6 ptssince 2009
from 27.7% in 2009
US average: 42.5%
Section 08

People & community

50.7%
+0.6 ptssince 2009
from 50.0% in 2009
49.3%
−0.6 ptssince 2009
from 50.0% in 2009
11.4%
+2.5 ptssince 2009
from 8.9% in 2009
US average: 14.1%
7.2%
−4.4 ptssince 2009
from 11.6% in 2009
US average: 6.2%
12.4%
+2.9 ptssince 2012
from 9.5% in 2012
US average: 13.3%
17.2%
−1.3 ptssince 2013
from 18.5% in 2013
US average: 8.4%
95.5%
+5.7 ptssince 2017
from 89.8% in 2017
US average: 91.0%
Computer in household
98.3%
+1.2 ptssince 2020
from 97.1% in 2020
US average: 95.5%
89.8%
+3.7 ptssince 2020
from 86.1% in 2020
US average: 87.7%
80.6%
−1.1 ptssince 2016
from 81.7% in 2016
US average: 77.7%
13.3%
+2.6 ptssince 2016
from 10.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married33.4%(3,061)
Married52.9%(4,852)
Widowed2.1%(196)
Divorced11.5%(1,058)
Women 15+
Never married28%(2,642)
Married49.8%(4,692)
Widowed8.4%(789)
Divorced13.8%(1,305)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

17.2%
−1.3 ptssince 2013
from 18.5% in 2013
US average: 8.4%
54.2%
−3.0 ptssince 2020
from 57.2% in 2020
US average: 54.8%
Direct-purchase
11.0%
+1.6 ptssince 2020
from 9.4% in 2020
US average: 13.8%
15.7%
+3.4 ptssince 2020
from 12.3% in 2020
US average: 18.4%
12.0%
−1.9 ptssince 2020
from 13.9% in 2020
US average: 20.9%
VA health care
2.2%
−0.1 ptssince 2020
from 2.3% in 2020
US average: 2.2%
Any private
64.1%
−2.3 ptssince 2020
from 66.4% in 2020
US average: 67.1%
Any public
26.6%
+0.5 ptssince 2020
from 26.1% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)33.4%(418)
US avg: 26.4%
Gulf War (1990s)31.3%(392)
US avg: 24.3%
Vietnam era38.3%(480)
US avg: 33.1%
Korean War3%(37)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 1,253 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Watauga, Texas?

Watauga, Texas has about 23,233 residents according to the 2024 American Community Survey.

What is the median household income in Watauga, Texas?

The typical household in Watauga, Texas earns about $91,171 a year. Half of households make more than that, and half make less.

Is Watauga, Texas expensive?

In Watauga, Texas, the median home is worth about $250,500, and the typical rent is about $1,982 a month.

How educated are people in Watauga, Texas?

About 24.2% of adults age 25 and over in Watauga, Texas hold a bachelor's degree or higher.

What is the poverty rate in Watauga, Texas?

About 11.3% of people in Watauga, Texas live below the federal poverty line.

Has Watauga, Texas grown since 1990?

Yes, Watauga, Texas has grown since 1990. The population has added about 3,224 residents, a change of about 16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →