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CITY

Florence

South Carolina · 41,231 residents (2025 est.) · 24.489 sq mi
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The short version

Florence has notably lower household income than the US average, with a median household income of $56,143. Population has grown 34% since 2000. Median home value has more than doubled since 2000, reaching $211,400.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 37.8
US median: 38.9
Average education
30% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
40,408
+34%since 2000
from 30,248 in 2000
1990 – 2025
Population density
1,650 / sq mi
+34%since 2000
from 1,235 / sq mi in 2000
US average: 281
Median age
37.8
+3%since 2000
from 36.8 in 2000
US average: 38.9

PEP 2025 EST:41,231 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
29K32K35K38K41K1990201020202024Florence
202440K
1990201020202024
Section 02

Income & economy

Median household income
$56,143
−13%inflation adjusted, since 2000
from $35,388 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,306
+69%since 2000
from $20,336 in 2000
US average: $44,673
Households earning $100K+
38.0%
+12.3 ptssince 2009
from 25.7% in 2009
US average: 53.3%
Poverty rate
18.9%
−0.4 ptssince 2000
from 19.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.499
−3%since 2010
from 0.513 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.5%
US avg: 9.9%
Information10.3%
US avg: 10.8%
Other services6.9%
US avg: 6.7%
Public administration5.5%
US avg: 4.8%
Wholesale trade3.7%
US avg: 6.9%
Finance & insurance3.1%
US avg: 5.9%
Transportation & warehousing2.7%
US avg: 2.2%
Professional, scientific, technical2.6%
US avg: 5.1%
Arts, entertainment, food1.9%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$211,400
+30%inflation adjusted, since 2000
from $89,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$992
+18%inflation adjusted, since 2000
from $462 in 2000
US average: $1,442
Owner-occupied
58.4%
−3.0 ptssince 2000
from 61.4% in 2000
41.6% rent
Vacancy rate
14.1%
+3.4 ptssince 2009
from 10.7% in 2009
US average: 10.0%
Owner cost-burdened
21.8%
+0.4 ptssince 2009
from 21.3% in 2009
US average: 22.9%
Renter cost-burdened
48.5%
+4.2 ptssince 2009
from 44.2% in 2009
US average: 47.4%
Afford Score
3.8
+49%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
31
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic52.7%(15,944)
Black44.6%(13,481)
Hispanic / Latino0.8%(229)
Asian1.2%(349)
Other0%
Diversity Score64.4%(19,492)
2024
White, non-Hispanic40.5%(16,359)
Black49.8%(20,105)
Hispanic / Latino4.6%(1,854)
Asian3.2%(1,307)
Other1.9%(783)
Diversity Score73.1%(29,549)
Diversity Score
73
+13%since 2000
from 64 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.4%
+4.0 ptssince 2000
from 26.4% in 2000
US average: 35.6%
High school or higher
88.3%
+12.0 ptssince 2000
from 76.2% in 2000
US average: 89.6%
Graduate degree
13.5%
+4.1 ptssince 2000
from 9.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.7 min
+45%since 2000
from 12.9 min in 2000
US average: 26.5
Drive alone to work
76.3%
−4.3 ptssince 2009
from 80.6% in 2009
US average: 68.9%
Carpooled to work
10.2%
−0.7 ptssince 2009
from 10.9% in 2009
US average: 8.5%
Public transit
0.9%
−0.5 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
11.0%
+7.3 ptssince 2009
from 3.7% in 2009
US average: 15.0%
Walked to work
0.7%
−0.8 ptssince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
9.0%
−4.0 ptssince 2009
from 13.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.4%
−5.1 ptssince 2011
from 10.6% in 2011
US average: 5.2%
Labor force participation
61.4%
−3.0 ptssince 2011
from 64.5% in 2011
US average: 63.5%
Self-employed
16.5%
Unchangedsince 2009
from 16.5% in 2009
US average: 13.1%
Management & professional
41.9%
−26.9 ptssince 2009
from 68.8% in 2009
US average: 42.5%
Section 08

People & community

Male
45.0%
−0.8 ptssince 2009
from 45.8% in 2009
Female
55.0%
+0.8 ptssince 2009
from 54.2% in 2009
Foreign born
5.2%
+2.5 ptssince 2009
from 2.7% in 2009
US average: 14.1%
Veterans
6.2%
−38.8 ptssince 2009
from 45.0% in 2009
US average: 6.2%
With a disability
13.0%
−1.9 ptssince 2012
from 14.9% in 2012
US average: 13.3%
Uninsured
7.1%
−80.3 ptssince 2013
from 87.4% in 2013
US average: 8.4%
Broadband at home
86.3%
+13.3 ptssince 2017
from 73.0% in 2017
US average: 91.0%
English only at home
93.7%
−2.2 ptssince 2016
from 96.0% in 2016
US average: 77.7%
Spanish at home
3.1%
+1.2 ptssince 2016
from 1.9% in 2016
US average: 13.6%
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Compare Florence to nearby cities

FLORENCE VS
Sumter
Income$55,592−1%
Home value$199,100−6%
Population43,094+5%
SEE FULL COMPARISON →
FLORENCE VS
Laurinburg
Income$42,170−25%
Home value$134,200−37%
Population14,582−65%
SEE FULL COMPARISON →
FLORENCE VS
Camden
Income$63,576+13%
Home value$265,300+25%
Population9,201−78%
SEE FULL COMPARISON →
FLORENCE VS
Conway
Income$56,650+1%
Home value$260,900+23%
Population30,627−26%
SEE FULL COMPARISON →
Frequently asked

How many people live in Florence, South Carolina?

Florence, South Carolina has about 40,408 residents according to the 2024 American Community Survey.

What is the median household income in Florence, South Carolina?

The typical household in Florence, South Carolina earns about $56,143 a year. Half of households make more than that, and half make less.

Is Florence, South Carolina expensive?

In Florence, South Carolina, the median home is worth about $211,400, and the typical rent is about $992 a month.

How educated are people in Florence, South Carolina?

About 30.4% of adults age 25 and over in Florence, South Carolina hold a bachelor's degree or higher.

What is the poverty rate in Florence, South Carolina?

About 18.9% of people in Florence, South Carolina live below the federal poverty line.

Has Florence, South Carolina grown since 1990?

Yes, Florence, South Carolina has grown since 1990. The population has added about 10,595 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →