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CITY

Willowick

Ohio · 14,178 residents (2025 est.) · 2.537 sq mi
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The short version

Willowick has roughly average household income, with a median household income of $77,228. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $166,000. Poverty is rare here, at 5.7% of residents.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.4
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
More affordable
home values down 17%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
14,162
−1%since 2000
from 14,361 in 2000
1990 – 2025
Population density
5,582 / sq mi
−1%since 2000
from 5,661 / sq mi in 2000
US average: 281
Median age
42.4
+4%since 2000
from 40.9 in 2000
US average: 38.9

PEP 2025 EST:14,178 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
14K14K15K15K15K1990201020202024Willowick
202414K
1990201020202024
Section 02

Income & economy

Median household income
$77,228
−4%inflation adjusted, since 2000
from $44,107 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,955
+99%since 2000
from $22,053 in 2000
US average: $44,673
Households earning $100K+
53.5%
+27.0 ptssince 2009
from 26.4% in 2009
US average: 53.3%
Poverty rate
5.7%
+1.1 ptssince 2000
from 4.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.389
−6%since 2010
from 0.412 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.1%
US avg: 9.9%
Information8.7%
US avg: 10.8%
Other services7.7%
US avg: 6.7%
Wholesale trade7.7%
US avg: 6.9%
Public administration6.3%
US avg: 4.8%
Finance & insurance4.9%
US avg: 5.9%
Professional, scientific, technical4.3%
US avg: 5.1%
Transportation & warehousing3.2%
US avg: 2.2%
Education & health services0.6%
US avg: 0.9%
Arts, entertainment, food0.5%
US avg: 1.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Manufacturing0.2%
US avg: 0.4%
Construction0%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$166,000
−17%inflation adjusted, since 2000
from $109,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,053
−10%inflation adjusted, since 2000
from $644 in 2000
US average: $1,442
Owner-occupied
77.1%
−6.1 ptssince 2000
from 83.2% in 2000
22.9% rent
Vacancy rate
4.0%
+1.4 ptssince 2009
from 2.6% in 2009
US average: 10.0%
Owner cost-burdened
15.5%
−8.4 ptssince 2009
from 23.9% in 2009
US average: 22.9%
Renter cost-burdened
30.5%
−10.4 ptssince 2009
from 40.9% in 2009
US average: 47.4%
Afford Score
2.1
−14%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Willowick on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.2%(13,963)
Black0.7%(106)
Hispanic / Latino0.7%(102)
Asian0.6%(88)
Other0%
Diversity Score5.1%(735)
2024
White, non-Hispanic82.7%(11,716)
Black9.9%(1,404)
Hispanic / Latino2%(285)
Asian0.2%(23)
Other5.2%(734)
Diversity Score37.8%(5,358)
Diversity Score
38
+639%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.1%
+11.9 ptssince 2000
from 14.2% in 2000
US average: 35.6%
High school or higher
95.6%
+11.6 ptssince 2000
from 84.0% in 2000
US average: 89.6%
Graduate degree
8.0%
+4.1 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.2 min
+61%since 2000
from 13.2 min in 2000
US average: 26.5
Drive alone to work
75.6%
−12.7 ptssince 2009
from 88.3% in 2009
US average: 68.9%
Carpooled to work
4.1%
−3.7 ptssince 2009
from 7.8% in 2009
US average: 8.5%
Public transit
0.6%
−1.1 ptssince 2009
from 1.7% in 2009
US average: 3.2%
Worked from home
17.1%
+15.6 ptssince 2009
from 1.5% in 2009
US average: 15.0%
Walked to work
1.9%
+1.5 ptssince 2009
from 0.4% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.8%
+2.0 ptssince 2009
from 3.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.8%
−4.1 ptssince 2011
from 7.9% in 2011
US average: 5.2%
Labor force participation
68.2%
+0.4 ptssince 2011
from 67.8% in 2011
US average: 63.5%
Self-employed
9.4%
+1.1 ptssince 2009
from 8.4% in 2009
US average: 13.1%
Management & professional
39.7%
−20.5 ptssince 2009
from 60.2% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+2.1 ptssince 2009
from 47.6% in 2009
Female
50.3%
−2.1 ptssince 2009
from 52.4% in 2009
Foreign born
4.1%
−3.8 ptssince 2009
from 7.9% in 2009
US average: 14.1%
Veterans
8.2%
−39.0 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
13.1%
+1.1 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
4.8%
−86.9 ptssince 2013
from 91.7% in 2013
US average: 8.4%
Broadband at home
90.1%
+10.3 ptssince 2017
from 79.8% in 2017
US average: 91.0%
English only at home
94.4%
+0.3 ptssince 2016
from 94.1% in 2016
US average: 77.7%
Spanish at home
0.9%
−0.5 ptssince 2016
from 1.4% in 2016
US average: 13.6%
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Compare Willowick to nearby cities

WILLOWICK VS
Wickliffe
Income$81,750+6%
Home value$166,900+1%
Population12,649−11%
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WILLOWICK VS
Eastlake
Income$62,072−20%
Home value$172,100+4%
Population17,357+22%
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WILLOWICK VS
Willoughby
Income$71,309−8%
Home value$216,900+31%
Population24,234+71%
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WILLOWICK VS
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Income$67,214−13%
Home value$328,600+98%
Population9,992−30%
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Frequently asked

How many people live in Willowick, Ohio?

Willowick, Ohio has about 14,162 residents according to the 2024 American Community Survey.

What is the median household income in Willowick, Ohio?

The typical household in Willowick, Ohio earns about $77,228 a year. Half of households make more than that, and half make less.

Is Willowick, Ohio expensive?

In Willowick, Ohio, the median home is worth about $166,000, and the typical rent is about $1,053 a month.

How educated are people in Willowick, Ohio?

About 26.1% of adults age 25 and over in Willowick, Ohio hold a bachelor's degree or higher.

What is the poverty rate in Willowick, Ohio?

About 5.7% of people in Willowick, Ohio live below the federal poverty line.

Has Willowick, Ohio grown since 1990?

Yes, Willowick, Ohio has shrunk since 1990. The population has lost about 1,107 residents, a change of about -7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →