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CITY · 2020 ACS

Willoughby

Ohio · 23,959 residents · 10.237 sq mi
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The short version

Willoughby has roughly average household income, with a median household income of $60,311. Population has held roughly steady since 2000. Median home value is $158,900. With a median age of 44.6, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.6
US median: 38.8
Average education
31% hold a bachelor's degree
US average: 33%
More affordable
home values down 15%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
23,959
+6%since 2000
from 22,621 in 2000
1990 – 2025
Population density
2,340 / sq mi
+6%since 2000
from 2,210 / sq mi in 2000
US average: 280
Median age
44.6
+14%since 2000
from 39.1 in 2000
US average: 38.8
Population, 1990 – 2024
20K21K22K23K24K1990201020202024Willoughby
202424K
1990201020202024
Section 02

Income & economy

Median household income
$60,311
−8%inflation adjusted, since 2000
from $43,387 in 2000
US average: $66,278
1990 – 2024
Per capita income
$35,969
+52%since 2000
from $23,653 in 2000
US average: $35,364
Households earning $100K+
39.5%
+10.0 ptssince 2009
from 29.5% in 2009
US average: 43.9%
Poverty rate
8.1%
+2.3 ptssince 2000
from 5.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade19.3%
US avg: 10%
Information9.3%
US avg: 11.1%
Other services7.9%
US avg: 6.6%
Public administration6.7%
US avg: 4.7%
Wholesale trade4%
US avg: 6.7%
Finance & insurance2.9%
US avg: 5.5%
Professional, scientific, technical2.3%
US avg: 4.7%
Transportation & warehousing1.7%
US avg: 2.5%
Arts, entertainment, food1.7%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Agriculture, forestry, fishing0.1%
US avg: 1.7%
Manufacturing0.1%
US avg: 0.5%
Construction0%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$158,900
−15%inflation adjusted, since 2000
from $124,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$988
Unchangedinflation adjusted, since 2000
from $656 in 2000
US average: $1,124
Owner-occupied
59.5%
−0.4 ptssince 2000
from 59.8% in 2000
40.5% rent
Afford Score
2.6
−8%since 2000
from 2.9 in 2000
1990 – 2024
RELATED:See current rent listings in Willoughby on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(21,695)
Black1.1%(258)
Hispanic / Latino0.7%(161)
Asian1.1%(259)
Other0%
Diversity Score7.4%(1,679)
2020
White, non-Hispanic84.9%(20,351)
Black7%(1,675)
Hispanic / Latino2.2%(531)
Asian1.9%(465)
Other2.4%(583)
Diversity Score31.3%(7,491)
Diversity Score
31
+321%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
31.2%
+7.4 ptssince 2000
from 23.8% in 2000
US average: 32.9%
High school or higher
94.3%
+6.6 ptssince 2000
from 87.7% in 2000
US average: 88.5%
Graduate degree
9.7%
+3.3 ptssince 2000
from 6.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.6 min
+66%since 2000
from 13.6 min in 2000
US average: 26.9
Drive alone to work
86.2%
−0.1 ptssince 2009
from 86.4% in 2009
US average: 75.1%
No vehicle available
6.1%
−1.2 ptssince 2009
from 7.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.2%
−3.3 ptssince 2011
from 6.4% in 2011
US average: 5.4%
Labor force participation
65.9%
−3.7 ptssince 2011
from 69.5% in 2011
US average: 63.4%
Management & professional
41.1%
−23.7 ptssince 2009
from 64.8% in 2009
US average: 39.3%
Section 08

People & community

Male
44.7%
−1.8 ptssince 2009
from 46.5% in 2009
Female
55.3%
+1.8 ptssince 2009
from 53.5% in 2009
Foreign born
5.8%
−1.1 ptssince 2009
from 6.9% in 2009
US average: 13.5%
Uninsured
4.9%
−84.6 ptssince 2013
from 89.5% in 2013
US average: 8.8%
Drill deeper

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Compare Willoughby to nearby cities

WILLOUGHBY VS
Eastlake
Income$62,072+3%
Home value$172,100+8%
Population17,357−28%
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WILLOUGHBY VS
Willowick
Income$77,228+28%
Home value$166,000+4%
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WILLOUGHBY VS
Wickliffe
Income$81,750+36%
Home value$166,900+5%
Population12,649−48%
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WILLOUGHBY VS
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Income$67,214+11%
Home value$328,600+107%
Population9,992−59%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willoughby, Ohio?

Willoughby, Ohio has about 23,959 residents according to the 2020 American Community Survey.

What is the median household income in Willoughby, Ohio?

The typical household in Willoughby, Ohio earns about $60,311 a year. Half of households make more than that, and half make less.

Is Willoughby, Ohio expensive?

In Willoughby, Ohio, the median home is worth about $158,900, and the typical rent is about $988 a month.

How educated are people in Willoughby, Ohio?

About 31.2% of adults age 25 and over in Willoughby, Ohio hold a bachelor's degree or higher.

What is the poverty rate in Willoughby, Ohio?

About 8.1% of people in Willoughby, Ohio live below the federal poverty line.

Has Willoughby, Ohio grown since 1990?

Yes, Willoughby, Ohio has grown since 1990. The population has added about 3,449 residents, a change of about 17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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