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CITY

Willoughby

Ohio · 24,234 residents (2025 est.) · 10.237 sq mi
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The short version

Willoughby has lower-than-average household income, with a median household income of $71,309. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $216,900. With a median age of 45.6, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 45.6
US median: 38.9
Average education
37% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
24,046
+6%since 2000
from 22,621 in 2000
1990 – 2025
Population density
2,349 / sq mi
+6%since 2000
from 2,210 / sq mi in 2000
US average: 281
Median age
45.6
+17%since 2000
from 39.1 in 2000
US average: 38.9

PEP 2025 EST:24,234 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
20K21K22K23K24K1990201020202024Willoughby
202424K
1990201020202024
Section 02

Income & economy

Median household income
$71,309
−10%inflation adjusted, since 2000
from $43,387 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,050
+90%since 2000
from $23,653 in 2000
US average: $44,673
Households earning $100K+
47.9%
+18.4 ptssince 2009
from 29.5% in 2009
US average: 53.3%
Poverty rate
9.5%
+3.7 ptssince 2000
from 5.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.420
+4%since 2010
from 0.403 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.8%
US avg: 9.9%
Information10.9%
US avg: 10.8%
Other services9.9%
US avg: 6.7%
Public administration8.5%
US avg: 4.8%
Finance & insurance5.6%
US avg: 5.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Wholesale trade4%
US avg: 6.9%
Arts, entertainment, food2%
US avg: 1.9%
Transportation & warehousing1.8%
US avg: 2.2%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$216,900
−4%inflation adjusted, since 2000
from $124,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,171
−2%inflation adjusted, since 2000
from $656 in 2000
US average: $1,442
Owner-occupied
63.4%
+3.6 ptssince 2000
from 59.8% in 2000
36.6% rent
Vacancy rate
4.9%
+0.4 ptssince 2009
from 4.5% in 2009
US average: 10.0%
Owner cost-burdened
20.1%
−6.7 ptssince 2009
from 26.7% in 2009
US average: 22.9%
Renter cost-burdened
46.2%
+10.0 ptssince 2009
from 36.2% in 2009
US average: 47.4%
Afford Score
3.0
+6%since 2000
from 2.9 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Willoughby on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(21,695)
Black1.1%(258)
Hispanic / Latino0.7%(161)
Asian1.1%(259)
Other0%
Diversity Score7.4%(1,679)
2024
White, non-Hispanic86%(20,686)
Black7.4%(1,769)
Hispanic / Latino1.8%(425)
Asian0.8%(199)
Other4%(967)
Diversity Score31.6%(7,590)
Diversity Score
32
+325%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
36.6%
+12.8 ptssince 2000
from 23.8% in 2000
US average: 35.6%
High school or higher
96.2%
+8.5 ptssince 2000
from 87.7% in 2000
US average: 89.6%
Graduate degree
10.9%
+4.5 ptssince 2000
from 6.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.7 min
+67%since 2000
from 13.6 min in 2000
US average: 26.5
Drive alone to work
69.4%
−16.9 ptssince 2009
from 86.4% in 2009
US average: 68.9%
Carpooled to work
9.4%
+3.6 ptssince 2009
from 5.8% in 2009
US average: 8.5%
Public transit
1.0%
−0.6 ptssince 2009
from 1.6% in 2009
US average: 3.2%
Worked from home
18.4%
+15.2 ptssince 2009
from 3.2% in 2009
US average: 15.0%
Walked to work
0.9%
−0.3 ptssince 2009
from 1.2% in 2009
US average: 2.4%
Biked to work
0.1%
−0.2 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
6.9%
−0.5 ptssince 2009
from 7.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.1%
−2.4 ptssince 2011
from 6.4% in 2011
US average: 5.2%
Labor force participation
63.6%
−5.9 ptssince 2011
from 69.5% in 2011
US average: 63.5%
Self-employed
12.4%
+0.4 ptssince 2009
from 12.0% in 2009
US average: 13.1%
Management & professional
46.0%
−18.8 ptssince 2009
from 64.8% in 2009
US average: 42.5%
Section 08

People & community

Male
46.6%
Unchangedsince 2009
from 46.5% in 2009
Female
53.4%
Unchangedsince 2009
from 53.5% in 2009
Foreign born
5.2%
−1.7 ptssince 2009
from 6.9% in 2009
US average: 14.1%
Veterans
5.2%
−41.6 ptssince 2009
from 46.7% in 2009
US average: 6.2%
With a disability
15.6%
+3.6 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
4.4%
−85.1 ptssince 2013
from 89.5% in 2013
US average: 8.4%
Broadband at home
91.0%
+11.7 ptssince 2017
from 79.3% in 2017
US average: 91.0%
English only at home
92.7%
−0.9 ptssince 2016
from 93.6% in 2016
US average: 77.7%
Spanish at home
0.8%
−0.2 ptssince 2016
from 1.0% in 2016
US average: 13.6%
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Compare Willoughby to nearby cities

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Income$62,072−13%
Home value$172,100−21%
Population17,357−28%
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WILLOUGHBY VS
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Income$77,228+8%
Home value$166,000−23%
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WILLOUGHBY VS
Wickliffe
Income$81,750+15%
Home value$166,900−23%
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WILLOUGHBY VS
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Income$67,214−6%
Home value$328,600+51%
Population9,992−59%
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Frequently asked

How many people live in Willoughby, Ohio?

Willoughby, Ohio has about 24,046 residents according to the 2024 American Community Survey.

What is the median household income in Willoughby, Ohio?

The typical household in Willoughby, Ohio earns about $71,309 a year. Half of households make more than that, and half make less.

Is Willoughby, Ohio expensive?

In Willoughby, Ohio, the median home is worth about $216,900, and the typical rent is about $1,171 a month.

How educated are people in Willoughby, Ohio?

About 36.6% of adults age 25 and over in Willoughby, Ohio hold a bachelor's degree or higher.

What is the poverty rate in Willoughby, Ohio?

About 9.5% of people in Willoughby, Ohio live below the federal poverty line.

Has Willoughby, Ohio grown since 1990?

Yes, Willoughby, Ohio has grown since 1990. The population has added about 3,536 residents, a change of about 17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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