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CITY · 2020 ACS

Totowa

New Jersey · 11,065 residents · 4 sq mi
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The short version

Totowa is significantly wealthier than the US average, with a median household income of $96,750. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $370,300. With a median age of 44.3, the population is older than the US median of 38.8. Poverty is rare here, at 5.1% of residents.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 44.3
US median: 38.8
Average education
28% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
11,065
+12%since 2000
from 9,892 in 2000
1990 – 2025
Population density
2,766 / sq mi
+12%since 2000
from 2,473 / sq mi in 2000
US average: 280
Median age
44.3
+4%since 2000
from 42.7 in 2000
US average: 38.8
Population, 1990 – 2024
10K10K10K11K11K1990201020202024Totowa
202411K
1990201020202024
Section 02

Income & economy

Median household income
$96,750
+7%inflation adjusted, since 2000
from $60,408 in 2000
US average: $66,278
1990 – 2024
Per capita income
$42,821
+61%since 2000
from $26,561 in 2000
US average: $35,364
Households earning $100K+
63.4%
+16.8 ptssince 2009
from 46.6% in 2009
US average: 43.9%
Poverty rate
5.1%
+1.0 ptssince 2000
from 4.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade12.5%
US avg: 10%
Information9.8%
US avg: 11.1%
Finance & insurance9.4%
US avg: 5.5%
Professional, scientific, technical8.5%
US avg: 4.7%
Wholesale trade7.7%
US avg: 6.7%
Transportation & warehousing5.7%
US avg: 2.5%
Other services4.8%
US avg: 6.6%
Public administration3.6%
US avg: 4.7%
Arts, entertainment, food3.4%
US avg: 2%
Education & health services0.9%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$370,300
+25%inflation adjusted, since 2000
from $197,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,346
−4%inflation adjusted, since 2000
from $935 in 2000
US average: $1,124
Owner-occupied
79.1%
−2.1 ptssince 2000
from 81.1% in 2000
20.9% rent
Afford Score
3.8
+17%since 2000
from 3.3 in 2000
1990 – 2024
RELATED:See current rent listings in Totowa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.2%(8,822)
Black1.1%(109)
Hispanic / Latino6.4%(630)
Asian2.3%(223)
Other0%
Diversity Score22.8%(2,253)
2020
White, non-Hispanic65.9%(7,297)
Black2.2%(247)
Hispanic / Latino21.8%(2,408)
Asian7.6%(838)
Other1.8%(199)
Diversity Score63%(6,976)
Diversity Score
63
+177%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.0%
+10.3 ptssince 2000
from 17.8% in 2000
US average: 32.9%
High school or higher
91.5%
+16.9 ptssince 2000
from 74.7% in 2000
US average: 88.5%
Graduate degree
7.8%
+3.7 ptssince 2000
from 4.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
29.0 min
+113%since 2000
from 13.6 min in 2000
US average: 26.9
Drive alone to work
81.3%
−6.1 ptssince 2009
from 87.4% in 2009
US average: 75.1%
No vehicle available
2.8%
−4.4 ptssince 2009
from 7.1% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.8%
−4.4 ptssince 2011
from 8.2% in 2011
US average: 5.4%
Labor force participation
65.2%
+2.8 ptssince 2011
from 62.4% in 2011
US average: 63.4%
Management & professional
39.2%
−29.6 ptssince 2009
from 68.8% in 2009
US average: 39.3%
Section 08

People & community

Male
47.8%
+0.1 ptssince 2009
from 47.7% in 2009
Female
52.2%
−0.1 ptssince 2009
from 52.3% in 2009
Foreign born
21.1%
+1.4 ptssince 2009
from 19.6% in 2009
US average: 13.5%
Uninsured
4.5%
−89.0 ptssince 2013
from 93.5% in 2013
US average: 8.8%
Drill deeper

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Compare Totowa to nearby cities

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TOTOWA VS
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TOTOWA VS
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TOTOWA VS
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Frequently asked

How many people live in Totowa, New Jersey?

Totowa, New Jersey has about 11,065 residents according to the 2020 American Community Survey.

What is the median household income in Totowa, New Jersey?

The typical household in Totowa, New Jersey earns about $96,750 a year. Half of households make more than that, and half make less.

Is Totowa, New Jersey expensive?

In Totowa, New Jersey, the median home is worth about $370,300, and the typical rent is about $1,346 a month.

How educated are people in Totowa, New Jersey?

About 28.0% of adults age 25 and over in Totowa, New Jersey hold a bachelor's degree or higher.

What is the poverty rate in Totowa, New Jersey?

About 5.1% of people in Totowa, New Jersey live below the federal poverty line.

Has Totowa, New Jersey grown since 1990?

Yes, Totowa, New Jersey has grown since 1990. The population has added about 888 residents, a change of about 9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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