CensusEasy
CITY

Totowa

New Jersey · 11,166 residents (2025 est.) · 4 sq mi
Time machine
COMPARE TO
Part of the New York metro area
Compare
The short version

Totowa is significantly wealthier than the US average, with a median household income of $113,563. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $559,300. Poverty is rare here, at 4.1% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 42.0
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
10,959
+11%since 2000
from 9,892 in 2000
1990 – 2025
Population density
2,740 / sq mi
+11%since 2000
from 2,473 / sq mi in 2000
US average: 281
Median age
42.0
−2%since 2000
from 42.7 in 2000
US average: 38.9

PEP 2025 EST:11,166 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
10K10K10K11K11K1990201020202024Totowa
202411K
1990201020202024
Section 02

Income & economy

Median household income
$113,563
+3%inflation adjusted, since 2000
from $60,408 in 2000
US average: $82,259
1990 – 2024
Per capita income
$46,964
+77%since 2000
from $26,561 in 2000
US average: $44,673
Households earning $100K+
64.5%
+17.9 ptssince 2009
from 46.6% in 2009
US average: 53.3%
Poverty rate
4.1%
Unchangedsince 2000
from 4.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.401
−11%since 2010
from 0.452 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.4%
US avg: 10.8%
Finance & insurance10%
US avg: 5.9%
Retail trade9.4%
US avg: 9.9%
Professional, scientific, technical8.3%
US avg: 5.1%
Other services6.4%
US avg: 6.7%
Public administration6.4%
US avg: 4.8%
Transportation & warehousing5.8%
US avg: 2.2%
Wholesale trade4%
US avg: 6.9%
Education & health services1.7%
US avg: 0.9%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Manufacturing0.5%
US avg: 0.4%
Construction0%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$559,300
+55%inflation adjusted, since 2000
from $197,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,072
+22%inflation adjusted, since 2000
from $935 in 2000
US average: $1,442
Owner-occupied
73.6%
−7.6 ptssince 2000
from 81.1% in 2000
26.4% rent
Vacancy rate
1.6%
−2.4 ptssince 2009
from 4.0% in 2009
US average: 10.0%
Owner cost-burdened
37.1%
−10.5 ptssince 2009
from 47.7% in 2009
US average: 22.9%
Renter cost-burdened
55.1%
+26.3 ptssince 2009
from 28.8% in 2009
US average: 47.4%
Afford Score
4.9
+51%since 2000
from 3.3 in 2000
1990 – 2024
Gentrification Score
60
RELATED:See current rent listings in Totowa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.2%(8,822)
Black1.1%(109)
Hispanic / Latino6.4%(630)
Asian2.3%(223)
Other0%
Diversity Score22.8%(2,253)
2024
White, non-Hispanic56.9%(6,232)
Black5.3%(576)
Hispanic / Latino25.7%(2,815)
Asian7.4%(810)
Other4.8%(526)
Diversity Score75%(8,221)
Diversity Score
75
+229%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
40.7%
+23.0 ptssince 2000
from 17.8% in 2000
US average: 35.6%
High school or higher
93.5%
+18.8 ptssince 2000
from 74.7% in 2000
US average: 89.6%
Graduate degree
14.5%
+10.4 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.3 min
+85%since 2000
from 13.6 min in 2000
US average: 26.5
Drive alone to work
71.2%
−16.2 ptssince 2009
from 87.4% in 2009
US average: 68.9%
Carpooled to work
10.5%
+5.5 ptssince 2009
from 5.0% in 2009
US average: 8.5%
Public transit
1.9%
−0.4 ptssince 2009
from 2.4% in 2009
US average: 3.2%
Worked from home
16.0%
+12.9 ptssince 2009
from 3.1% in 2009
US average: 15.0%
Walked to work
0.3%
−1.3 ptssince 2009
from 1.6% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.8%
−3.4 ptssince 2009
from 7.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
−5.2 ptssince 2011
from 8.2% in 2011
US average: 5.2%
Labor force participation
65.4%
+2.9 ptssince 2011
from 62.4% in 2011
US average: 63.5%
Self-employed
19.6%
+10.1 ptssince 2009
from 9.5% in 2009
US average: 13.1%
Management & professional
41.1%
−27.7 ptssince 2009
from 68.8% in 2009
US average: 42.5%
Section 08

People & community

Male
47.8%
+0.1 ptssince 2009
from 47.7% in 2009
Female
52.2%
−0.1 ptssince 2009
from 52.3% in 2009
Foreign born
22.5%
+2.9 ptssince 2009
from 19.6% in 2009
US average: 14.1%
Veterans
2.7%
−42.3 ptssince 2009
from 45.0% in 2009
US average: 6.2%
With a disability
10.0%
−2.9 ptssince 2012
from 12.9% in 2012
US average: 13.3%
Uninsured
5.8%
−87.7 ptssince 2013
from 93.5% in 2013
US average: 8.4%
Broadband at home
95.5%
+7.1 ptssince 2017
from 88.4% in 2017
US average: 91.0%
English only at home
57.3%
−11.1 ptssince 2016
from 68.4% in 2016
US average: 77.7%
Spanish at home
18.0%
+8.3 ptssince 2016
from 9.7% in 2016
US average: 13.6%
Drill deeper

Places similar to Totowa

Gateway
Pop 11,176
Pebble Creek
Pop 10,447
Lakeland Highlands
Pop 12,102
Olympia Heights
Pop 12,399
Places similar to Totowa
Head to head

Compare Totowa to nearby cities

TOTOWA VS
Woodland Park
Income$98,845−13%
Home value$497,600−11%
Population13,623+22%
SEE FULL COMPARISON →
TOTOWA VS
Preakness
Income$133,205+17%
Home value$617,700+10%
Population18,520+66%
SEE FULL COMPARISON →
TOTOWA VS
Haledon
Income$95,870−16%
Home value$396,400−29%
Population9,125−18%
SEE FULL COMPARISON →
TOTOWA VS
Paterson
Income$55,997−51%
Home value$360,100−36%
Population161,793+1349%
SEE FULL COMPARISON →
Frequently asked

How many people live in Totowa, New Jersey?

Totowa, New Jersey has about 10,959 residents according to the 2024 American Community Survey.

What is the median household income in Totowa, New Jersey?

The typical household in Totowa, New Jersey earns about $113,563 a year. Half of households make more than that, and half make less.

Is Totowa, New Jersey expensive?

In Totowa, New Jersey, the median home is worth about $559,300, and the typical rent is about $2,072 a month.

How educated are people in Totowa, New Jersey?

About 40.7% of adults age 25 and over in Totowa, New Jersey hold a bachelor's degree or higher.

What is the poverty rate in Totowa, New Jersey?

About 4.1% of people in Totowa, New Jersey live below the federal poverty line.

Has Totowa, New Jersey grown since 1990?

Yes, Totowa, New Jersey has grown since 1990. The population has added about 782 residents, a change of about 8 percent over that period.

Keep going

Explore from here

Up the hierarchy
New Jersey
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Totowa with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →