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CITY · 2020 ACS

Rochester

New Hampshire · 32,492 residents · 45.021 sq mi
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The short version

Rochester has roughly average household income, with a median household income of $66,831. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $186,600.

At a glance
Average income
near the US median
US median: $66,278
Older
median age 43.8
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Less affordable
home values up 39%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
32,492
+14%since 2000
from 28,461 in 2000
1990 – 2025
Population density
722 / sq mi
+14%since 2000
from 632 / sq mi in 2000
US average: 280
Median age
43.8
+19%since 2000
from 36.7 in 2000
US average: 38.8
Population, 1990 – 2024
26K28K30K32K34K1990201020202024Rochester
202433K
1990201020202024
Section 02

Income & economy

Median household income
$66,831
+10%inflation adjusted, since 2000
from $40,596 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,457
+83%since 2000
from $18,859 in 2000
US average: $35,364
Households earning $100K+
41.0%
+11.4 ptssince 2009
from 29.5% in 2009
US average: 43.9%
Poverty rate
8.9%
+0.5 ptssince 2000
from 8.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information17.7%
US avg: 11.1%
Retail trade17.7%
US avg: 10%
Wholesale trade5%
US avg: 6.7%
Other services4.8%
US avg: 6.6%
Finance & insurance4.5%
US avg: 5.5%
Public administration4.2%
US avg: 4.7%
Professional, scientific, technical3.6%
US avg: 4.7%
Transportation & warehousing2.2%
US avg: 2.5%
Arts, entertainment, food2%
US avg: 2%
Agriculture, forestry, fishing1.3%
US avg: 1.7%
Construction1.3%
US avg: 1.2%
Education & health services0.9%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$186,600
+39%inflation adjusted, since 2000
from $89,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,071
+19%inflation adjusted, since 2000
from $601 in 2000
US average: $1,124
Owner-occupied
65.6%
−1.3 ptssince 2000
from 66.8% in 2000
34.4% rent
Afford Score
2.8
+27%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Rochester on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.6%(27,501)
Black0.5%(140)
Hispanic / Latino0.9%(255)
Asian0.9%(242)
Other0%
Diversity Score5.6%(1,586)
2020
White, non-Hispanic89.3%(29,004)
Black1%(327)
Hispanic / Latino3.1%(1,016)
Asian1.6%(518)
Other2.5%(827)
Diversity Score20%(6,513)
Diversity Score
20
+260%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.9%
+5.7 ptssince 2000
from 15.2% in 2000
US average: 32.9%
High school or higher
91.7%
+8.8 ptssince 2000
from 82.8% in 2000
US average: 88.5%
Graduate degree
5.3%
+0.3 ptssince 2000
from 5.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.8 min
+70%since 2000
from 16.4 min in 2000
US average: 26.9
Drive alone to work
79.9%
−0.1 ptssince 2009
from 79.9% in 2009
US average: 75.1%
No vehicle available
6.4%
−1.3 ptssince 2009
from 7.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.1%
−0.5 ptssince 2011
from 5.6% in 2011
US average: 5.4%
Labor force participation
66.2%
−2.4 ptssince 2011
from 68.6% in 2011
US average: 63.4%
Management & professional
28.4%
−31.7 ptssince 2009
from 60.1% in 2009
US average: 39.3%
Section 08

People & community

Male
50.5%
+1.7 ptssince 2009
from 48.7% in 2009
Female
49.5%
−1.7 ptssince 2009
from 51.3% in 2009
Foreign born
3.3%
+1.7 ptssince 2009
from 1.7% in 2009
US average: 13.5%
Uninsured
5.8%
−80.7 ptssince 2013
from 86.5% in 2013
US average: 8.8%
Drill deeper

Places similar to Rochester

Lakeside
Pop 32,105
New Smyrna Beach
Pop 33,182
Carrollwood
Pop 36,725
Rockledge
Pop 31,343
Places similar to Rochester
Head to head

Compare Rochester to nearby cities

ROCHESTER VS
Somersworth
Income$74,504+11%
Home value$318,400+71%
Population12,171−64%
SEE FULL COMPARISON →
ROCHESTER VS
Dover
Income$94,829+42%
Home value$436,700+134%
Population34,623+3%
SEE FULL COMPARISON →
ROCHESTER VS
Durham
Income$112,070+68%
Home value$498,000+167%
Population10,681−68%
SEE FULL COMPARISON →
ROCHESTER VS
Sanford
Income$72,524+9%
Home value$280,200+50%
Population22,663−33%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rochester, New Hampshire?

Rochester, New Hampshire has about 32,492 residents according to the 2020 American Community Survey.

What is the median household income in Rochester, New Hampshire?

The typical household in Rochester, New Hampshire earns about $66,831 a year. Half of households make more than that, and half make less.

Is Rochester, New Hampshire expensive?

In Rochester, New Hampshire, the median home is worth about $186,600, and the typical rent is about $1,071 a month.

How educated are people in Rochester, New Hampshire?

About 20.9% of adults age 25 and over in Rochester, New Hampshire hold a bachelor's degree or higher.

What is the poverty rate in Rochester, New Hampshire?

About 8.9% of people in Rochester, New Hampshire live below the federal poverty line.

Has Rochester, New Hampshire grown since 1990?

Yes, Rochester, New Hampshire has grown since 1990. The population has added about 5,862 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →