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CITY · 2010 ACS

Vista

California · 93,834 residents · 18.746 sq mi
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The short version

Vista has roughly average household income, with a median household income of $52,602. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $421,700. At a median age of 31.1, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $52,703
Younger
median age 31.1
US median: 37.2
Less educated
20% hold a bachelor's degree
US average: 28%
Less affordable
home values up 76%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
93,834
+4%since 2000
from 89,857 in 2000
1990 – 2025
Population density
5,006 / sq mi
+4%since 2000
from 4,793 / sq mi in 2000
US average: 261
Median age
31.1
+3%since 2000
from 30.3 in 2000
US average: 37.2
Population, 1990 – 2024
69K78K86K95K104K1990201020202024Vista
202499K
1990201020202024
Section 02

Income & economy

Median household income
$52,602
−2%inflation adjusted, since 2000
from $42,594 in 2000
US average: $52,703
1990 – 2024
Per capita income
$21,645
+20%since 2000
from $18,027 in 2000
US average: $27,286
Households earning $100K+
33.2%
−0.8 ptssince 2009
from 34.0% in 2009
US average: 33.3%
Poverty rate
13.8%
−0.4 ptssince 2000
from 14.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.389
US average: 0.461
Workforce by industry, 2010
Retail trade13.2%
US avg: 10.9%
Information12.9%
US avg: 11.5%
Wholesale trade9.8%
US avg: 7.2%
Other services5.4%
US avg: 7%
Transportation & warehousing3.7%
US avg: 3.1%
Finance & insurance3.3%
US avg: 5.1%
Public administration3%
US avg: 4.9%
Professional, scientific, technical2.2%
US avg: 4.2%
Agriculture, forestry, fishing1.8%
US avg: 1.9%
Construction1.7%
US avg: 1.4%
Arts, entertainment, food1.6%
US avg: 2.4%
Education & health services1.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$421,700
+76%inflation adjusted, since 2000
from $188,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,217
+22%inflation adjusted, since 2000
from $788 in 2000
US average: $853
Owner-occupied
40.6%
−13.6 ptssince 2000
from 54.2% in 2000
48.2% rent
Vacancy rate
6.2%
+0.3 ptssince 2009
from 5.9% in 2009
US average: 12.1%
Owner cost-burdened
48.3%
+1.7 ptssince 2009
from 46.5% in 2009
US average: 30.9%
Renter cost-burdened
58.2%
+0.5 ptssince 2009
from 57.7% in 2009
US average: 46.8%
Afford Score
8.0
+81%since 2000
from 4.4 in 2000
1990 – 2024
RELATED:See current rent listings in Vista on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic49.9%(44,844)
Black3.9%(3,535)
Hispanic / Latino38.9%(34,990)
Asian3.6%(3,206)
Other0%
Diversity Score70.7%(63,497)
2010
White, non-Hispanic40.8%(38,287)
Black2.9%(2,753)
Hispanic / Latino48.4%(45,380)
Asian4.1%(3,806)
Other3.5%(3,244)
Diversity Score74.1%(69,527)
Diversity Score
74
+5%since 2000
from 71 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.5%
+0.8 ptssince 2000
from 19.6% in 2000
US average: 27.9%
High school or higher
74.5%
−1.3 ptssince 2000
from 75.9% in 2000
US average: 84.9%
Graduate degree
5.9%
−0.6 ptssince 2000
from 6.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
26.4 min
+43%since 2000
from 18.4 min in 2000
US average: 25.2
Drive alone to work
73.8%
+1.4 ptssince 2009
from 72.4% in 2009
US average: 76.2%
Carpooled to work
15.1%
−0.8 ptssince 2009
from 15.9% in 2009
US average: 10.4%
Public transit
2.8%
+0.1 ptssince 2009
from 2.8% in 2009
US average: 4.7%
Worked from home
4.6%
−0.4 ptssince 2009
from 5.1% in 2009
US average: 4.1%
Walked to work
2.1%
+0.1 ptssince 2009
from 2.0% in 2009
US average: 2.8%
Biked to work
0.4%
Unchangedsince 2009
from 0.3% in 2009
US average: 0.5%
No vehicle available
3.6%
+0.2 ptssince 2009
from 3.4% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.5%
+0.1 ptssince 2009
from 10.5% in 2009
US average: 12.9%
Management & professional
26.7%
−31.2 ptssince 2009
from 57.9% in 2009
US average: 35.2%
Section 08

People & community

Male
50.2%
−0.5 ptssince 2009
from 50.7% in 2009
Female
49.8%
+0.5 ptssince 2009
from 49.3% in 2009
Foreign born
26.4%
+0.3 ptssince 2009
from 26.0% in 2009
US average: 12.8%
Veterans
10.2%
−39.9 ptssince 2009
from 50.0% in 2009
US average: 9.9%
Drill deeper

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Places similar to Vista
Head to head

Compare Vista to nearby cities

VISTA VS
Oceanside
Income$97,737+86%
Home value$770,300+83%
Population170,483+73%
SEE FULL COMPARISON →
VISTA VS
Carlsbad
Income$142,748+171%
Home value$1,257,000+198%
Population112,260+14%
SEE FULL COMPARISON →
VISTA VS
San Marcos
Income$109,377+108%
Home value$868,000+106%
Population94,908−3%
SEE FULL COMPARISON →
VISTA VS
Camp Pendleton South
Income$69,853+33%
Home value$79,300−81%
Population15,766−84%
SEE FULL COMPARISON →
Frequently asked

How many people live in Vista, California?

Vista, California has about 93,834 residents according to the 2010 American Community Survey.

What is the median household income in Vista, California?

The typical household in Vista, California earns about $52,602 a year. Half of households make more than that, and half make less.

Is Vista, California expensive?

In Vista, California, the median home is worth about $421,700, and the typical rent is about $1,217 a month.

How educated are people in Vista, California?

About 20.5% of adults age 25 and over in Vista, California hold a bachelor's degree or higher.

What is the poverty rate in Vista, California?

About 13.8% of people in Vista, California live below the federal poverty line.

Has Vista, California grown since 1990?

Yes, Vista, California has grown since 1990. The population has added about 21,962 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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