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CITY · 2010 ACS

Poway

California · 47,811 residents · 39.078 sq mi
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The short version

Poway is significantly wealthier than the US average, with a median household income of $97,285. Population has held roughly steady since 2000. 45% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has more than doubled since 2000, reaching $606,000. Poverty is rare here, at 4.3% of residents. Households here earn about 60% more than the California median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 41.3
US median: 37.2
More educated
45% hold a bachelor's degree
US average: 28%
Less affordable
home values up 75%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
47,811
Unchangedsince 2000
from 48,044 in 2000
1990 – 2025
Population density
1,223 / sq mi
Unchangedsince 2000
from 1,229 / sq mi in 2000
US average: 261
Median age
41.3
+12%since 2000
from 36.9 in 2000
US average: 37.2
Population, 1990 – 2024
43K45K47K49K51K1990201020202024Poway
202449K
1990201020202024
Section 02

Income & economy

Median household income
$97,285
+7%inflation adjusted, since 2000
from $71,708 in 2000
US average: $52,703
1990 – 2024
Per capita income
$42,499
+43%since 2000
from $29,788 in 2000
US average: $27,286
Households earning $100K+
63.7%
+2.3 ptssince 2009
from 61.4% in 2009
US average: 33.3%
Poverty rate
4.3%
Unchangedsince 2000
from 4.3% in 2000
US average: 13.8%
Income inequality (Gini)
0.420
US average: 0.461
Workforce by industry, 2010
Retail trade12.9%
US avg: 10.9%
Information9.5%
US avg: 11.5%
Wholesale trade7.8%
US avg: 7.2%
Other services7.7%
US avg: 7%
Public administration5.3%
US avg: 4.9%
Transportation & warehousing4.9%
US avg: 3.1%
Finance & insurance3.6%
US avg: 5.1%
Professional, scientific, technical2.7%
US avg: 4.2%
Arts, entertainment, food2%
US avg: 2.4%
Education & health services0.9%
US avg: 0.9%
Agriculture, forestry, fishing0.1%
US avg: 1.9%
Construction0.1%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$606,000
+75%inflation adjusted, since 2000
from $272,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,339
+16%inflation adjusted, since 2000
from $910 in 2000
US average: $853
Owner-occupied
61.3%
−16.4 ptssince 2000
from 77.7% in 2000
25.6% rent
Vacancy rate
4.0%
+0.5 ptssince 2009
from 3.5% in 2009
US average: 12.1%
Owner cost-burdened
35.7%
−1.2 ptssince 2009
from 36.9% in 2009
US average: 30.9%
Renter cost-burdened
44.6%
−1.0 ptssince 2009
from 45.6% in 2009
US average: 46.8%
Afford Score
6.2
+64%since 2000
from 3.8 in 2000
1990 – 2024
RELATED:See current rent listings in Poway on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic77.2%(37,092)
Black1.6%(752)
Hispanic / Latino10.4%(4,974)
Asian7.3%(3,530)
Other0%
Diversity Score42.7%(20,536)
2010
White, non-Hispanic69.1%(33,041)
Black1.5%(722)
Hispanic / Latino15.7%(7,508)
Asian9.9%(4,750)
Other3.6%(1,720)
Diversity Score60.6%(28,977)
Diversity Score
61
+42%since 2000
from 43 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
45.3%
+5.9 ptssince 2000
from 39.3% in 2000
US average: 27.9%
High school or higher
93.6%
+0.5 ptssince 2000
from 93.1% in 2000
US average: 84.9%
Graduate degree
17.6%
+3.4 ptssince 2000
from 14.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
24.4 min
+40%since 2000
from 17.5 min in 2000
US average: 25.2
Drive alone to work
80.2%
+1.5 ptssince 2009
from 78.7% in 2009
US average: 76.2%
Carpooled to work
9.9%
−0.9 ptssince 2009
from 10.8% in 2009
US average: 10.4%
Public transit
1.1%
Unchangedsince 2009
from 1.1% in 2009
US average: 4.7%
Worked from home
5.2%
−0.3 ptssince 2009
from 5.5% in 2009
US average: 4.1%
Walked to work
1.7%
−0.1 ptssince 2009
from 1.8% in 2009
US average: 2.8%
Biked to work
0.7%
+0.1 ptssince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
3.7%
+0.1 ptssince 2009
from 3.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.5%
−0.2 ptssince 2009
from 11.7% in 2009
US average: 12.9%
Management & professional
47.2%
−23.9 ptssince 2009
from 71.1% in 2009
US average: 35.2%
Section 08

People & community

Male
49.9%
−0.1 ptssince 2009
from 50.0% in 2009
Female
50.1%
+0.1 ptssince 2009
from 50.0% in 2009
Foreign born
15.7%
+0.7 ptssince 2009
from 15.0% in 2009
US average: 12.8%
Veterans
13.6%
−35.6 ptssince 2009
from 49.2% in 2009
US average: 9.9%
Drill deeper

Places similar to Poway

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Pop 49,578
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Pop 35,877
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Places similar to Poway
Head to head

Compare Poway to nearby cities

POWAY VS
Ramona
Income$107,427+10%
Home value$766,400+26%
Population22,634−54%
SEE FULL COMPARISON →
POWAY VS
Santee
Income$113,394+17%
Home value$727,200+20%
Population58,205+18%
SEE FULL COMPARISON →
POWAY VS
Escondido
Income$91,967−5%
Home value$714,500+18%
Population146,030+197%
SEE FULL COMPARISON →
POWAY VS
Lakeside CDP (San Diego County)
Income$96,447−1%
Home value$634,400+5%
Population22,447−54%
SEE FULL COMPARISON →
Frequently asked

How many people live in Poway, California?

Poway, California has about 47,811 residents according to the 2010 American Community Survey.

What is the median household income in Poway, California?

The typical household in Poway, California earns about $97,285 a year. Half of households make more than that, and half make less.

Is Poway, California expensive?

In Poway, California, the median home is worth about $606,000, and the typical rent is about $1,339 a month.

How educated are people in Poway, California?

About 45.3% of adults age 25 and over in Poway, California hold a bachelor's degree or higher.

What is the poverty rate in Poway, California?

About 4.3% of people in Poway, California live below the federal poverty line.

Has Poway, California grown since 1990?

Yes, Poway, California has grown since 1990. The population has added about 4,295 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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