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CITY · 2020 ACS

Laguna Beach

California · 23,032 residents · 8.895 sq mi
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The short version

Laguna Beach is significantly wealthier than the US average, with a median household income of $128,099. Population has held roughly steady since 2000. 68% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has roughly tripled since 2000, reaching $1,874,400. With a median age of 52.0, the population is older than the US median of 38.8. Households here earn about 63% more than the California median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 52.0
US median: 38.8
More educated
68% hold a bachelor's degree
US average: 33%
Less affordable
home values up 95%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
23,032
−3%since 2000
from 23,727 in 2000
1990 – 2025
Population density
2,589 / sq mi
−3%since 2000
from 2,667 / sq mi in 2000
US average: 280
Median age
52.0
+20%since 2000
from 43.4 in 2000
US average: 38.8
Population, 1990 – 2024
23K23K23K24K24K1990201020202024Laguna Beach
202423K
1990201020202024
Section 02

Income & economy

Median household income
$128,099
+12%inflation adjusted, since 2000
from $75,808 in 2000
US average: $66,278
1990 – 2024
Per capita income
$95,570
+63%since 2000
from $58,732 in 2000
US average: $35,364
Households earning $100K+
70.1%
+9.8 ptssince 2009
from 60.3% in 2009
US average: 43.9%
Poverty rate
6.2%
+1.1 ptssince 2000
from 5.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services12.2%
US avg: 6.6%
Information10.1%
US avg: 11.1%
Retail trade7.9%
US avg: 10%
Public administration4.7%
US avg: 4.7%
Wholesale trade4.2%
US avg: 6.7%
Transportation & warehousing2.9%
US avg: 2.5%
Arts, entertainment, food2.4%
US avg: 2%
Finance & insurance2.2%
US avg: 5.5%
Professional, scientific, technical1.9%
US avg: 4.7%
Education & health services0.3%
US avg: 0.8%
Agriculture, forestry, fishing0.2%
US avg: 1.7%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,874,400
+95%inflation adjusted, since 2000
from $639,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$2,401
+46%inflation adjusted, since 2000
from $1,096 in 2000
US average: $1,124
Owner-occupied
59.8%
−0.3 ptssince 2000
from 60.1% in 2000
40.2% rent
Afford Score
14.6
+73%since 2000
from 8.4 in 2000
1990 – 2024
RELATED:See current rent listings in Laguna Beach on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.2%(20,921)
Black0.8%(183)
Hispanic / Latino6.6%(1,570)
Asian2%(486)
Other0%
Diversity Score22.4%(5,306)
2020
White, non-Hispanic79.6%(18,328)
Black0.8%(181)
Hispanic / Latino9.4%(2,155)
Asian4.2%(961)
Other4.9%(1,122)
Diversity Score42.2%(9,718)
Diversity Score
42
+89%since 2000
from 22 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
67.7%
+11.6 ptssince 2000
from 56.1% in 2000
US average: 32.9%
High school or higher
97.3%
+1.1 ptssince 2000
from 96.2% in 2000
US average: 88.5%
Graduate degree
30.8%
+8.0 ptssince 2000
from 22.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.1 min
+44%since 2000
from 18.8 min in 2000
US average: 26.9
Drive alone to work
67.5%
−12.6 ptssince 2009
from 80.1% in 2009
US average: 75.1%
No vehicle available
3.9%
+0.9 ptssince 2009
from 3.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
7.5%
+2.4 ptssince 2011
from 5.2% in 2011
US average: 5.4%
Labor force participation
63.4%
−1.7 ptssince 2011
from 65.1% in 2011
US average: 63.4%
Management & professional
65.0%
−12.7 ptssince 2009
from 77.6% in 2009
US average: 39.3%
Section 08

People & community

Male
52.1%
−1.3 ptssince 2009
from 53.4% in 2009
Female
47.9%
+1.3 ptssince 2009
from 46.6% in 2009
Foreign born
12.1%
−1.6 ptssince 2009
from 13.7% in 2009
US average: 13.5%
Uninsured
2.4%
−89.9 ptssince 2013
from 92.3% in 2013
US average: 8.8%
Drill deeper

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Compare Laguna Beach to nearby cities

LAGUNA BEACH VS
Aliso Viejo
Income$142,439+11%
Home value$917,900−51%
Population49,844+123%
SEE FULL COMPARISON →
LAGUNA BEACH VS
Laguna Niguel
Income$140,452+10%
Home value$1,190,900−36%
Population64,107+186%
SEE FULL COMPARISON →
LAGUNA BEACH VS
Laguna Hills
Income$128,851+1%
Home value$1,012,300−46%
Population30,020+34%
SEE FULL COMPARISON →
LAGUNA BEACH VS
Laguna Woods
Income$59,269−54%
Home value$394,600−79%
Population16,844−25%
SEE FULL COMPARISON →
Frequently asked

How many people live in Laguna Beach, California?

Laguna Beach, California has about 23,032 residents according to the 2020 American Community Survey.

What is the median household income in Laguna Beach, California?

The typical household in Laguna Beach, California earns about $128,099 a year. Half of households make more than that, and half make less.

Is Laguna Beach, California expensive?

In Laguna Beach, California, the median home is worth about $1,874,400, and the typical rent is about $2,401 a month.

How educated are people in Laguna Beach, California?

About 67.7% of adults age 25 and over in Laguna Beach, California hold a bachelor's degree or higher.

What is the poverty rate in Laguna Beach, California?

About 6.2% of people in Laguna Beach, California live below the federal poverty line.

Has Laguna Beach, California grown since 1990?

Yes, Laguna Beach, California has shrunk since 1990. The population has lost about 138 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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