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MICROPOLITAN AREA

Urbana Micro

Urbana, OH · 1 counties · 38,820 residents (2025 est.) · 428.977 sq mi
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Notable rankings
#33Lowest poverty rateof 9258.0%
The short version

Urbana has roughly average household income, with a median household income of $75,556. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $204,000. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.7
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
38,804
Unchangedsince 2000
from 38,890 in 2000
1990 – 2025
Population density
90 / sq mi
Unchangedsince 2000
from 91 / sq mi in 2000
US average: 281
Median age
41.7
+13%since 2000
from 37.0 in 2000
US average: 38.9

PEP 2025 EST:38,820 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
36K37K38K39K41K1990201020202024Urbana
202439K
1990201020202024
Section 02

Income & economy

Median household income
$75,556
−4%inflation adjusted, since 2000
from $43,139 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,927
+89%since 2000
from $19,542 in 2000
US average: $44,673
Households earning $100K+
50.3%
+24.0 ptssince 2009
from 26.3% in 2009
US average: 53.3%
Poverty rate
8.0%
+0.4 ptssince 2000
from 7.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.394
−6%since 2010
from 0.419 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade25.7%
US avg: 9.9%
Information10.2%
US avg: 10.8%
Wholesale trade6.3%
US avg: 6.9%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical5.8%
US avg: 5.1%
Agriculture, forestry, fishing3.9%
US avg: 1.6%
Construction3.5%
US avg: 1.2%
Other services3.2%
US avg: 6.7%
Public administration2.7%
US avg: 4.8%
Transportation & warehousing1.6%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$204,000
+18%inflation adjusted, since 2000
from $94,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$905
+6%inflation adjusted, since 2000
from $469 in 2000
US average: $1,442
Owner-occupied
76.8%
+0.9 ptssince 2000
from 75.9% in 2000
23.2% rent
Vacancy rate
7.7%
−1.5 ptssince 2009
from 9.2% in 2009
US average: 10.0%
Owner cost-burdened
17.1%
−6.0 ptssince 2009
from 23.1% in 2009
US average: 22.9%
Renter cost-burdened
34.6%
+0.3 ptssince 2009
from 34.3% in 2009
US average: 47.4%
Afford Score
2.7
+23%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
38
RELATED:See current rent listings in Urbana on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.3%(37,079)
Black2.3%(891)
Hispanic / Latino0.7%(269)
Asian0.3%(99)
Other0%
Diversity Score8%(3,111)
Segregation Score0%
2024
White, non-Hispanic91.7%(35,596)
Black1.6%(637)
Hispanic / Latino1.8%(708)
Asian0.5%(187)
Other4.3%(1,676)
Diversity Score19.5%(7,568)
Segregation Score16.3%(6,308)
Diversity Score
20
+144%since 2000
from 8 in 2000
1990 – 2024
Segregation Score
16
−50%since 2020
from 32 in 2020
Section 05

Education

Bachelor's degree or higher
19.0%
+8.4 ptssince 2000
from 10.6% in 2000
US average: 35.6%
High school or higher
91.2%
+8.9 ptssince 2000
from 82.3% in 2000
US average: 89.6%
Graduate degree
5.2%
+1.7 ptssince 2000
from 3.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.1 min
+59%since 2000
from 17.0 min in 2000
US average: 26.5
Drive alone to work
81.0%
−2.4 ptssince 2009
from 83.4% in 2009
US average: 68.9%
Carpooled to work
7.5%
−1.5 ptssince 2009
from 9.0% in 2009
US average: 8.5%
Public transit
0.1%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
8.4%
+3.5 ptssince 2009
from 4.9% in 2009
US average: 15.0%
Walked to work
1.7%
+0.1 ptssince 2009
from 1.6% in 2009
US average: 2.4%
Biked to work
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
5.6%
+0.8 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−5.8 ptssince 2011
from 10.6% in 2011
US average: 5.2%
Labor force participation
63.2%
−0.9 ptssince 2011
from 64.1% in 2011
US average: 63.5%
Self-employed
11.3%
−0.2 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
35.9%
−22.4 ptssince 2009
from 58.3% in 2009
US average: 42.5%
Section 08

People & community

Male
50.0%
+0.6 ptssince 2009
from 49.4% in 2009
Female
50.0%
−0.6 ptssince 2009
from 50.6% in 2009
Foreign born
1.2%
+0.1 ptssince 2009
from 1.1% in 2009
US average: 14.1%
Veterans
8.3%
−40.5 ptssince 2009
from 48.8% in 2009
US average: 6.2%
With a disability
14.1%
+0.7 ptssince 2012
from 13.4% in 2012
US average: 13.3%
Uninsured
5.1%
−84.3 ptssince 2013
from 89.4% in 2013
US average: 8.4%
Broadband at home
88.8%
+8.9 ptssince 2017
from 79.9% in 2017
US average: 91.0%
English only at home
98.4%
+0.3 ptssince 2016
from 98.1% in 2016
US average: 77.7%
Spanish at home
0.7%
−0.2 ptssince 2016
from 0.9% in 2016
US average: 13.6%
In this metro

Principal cities

UrbanaCENTRAL11,140
What's inside

1 component county

Champaign CountyCENTRAL38,820
Drill deeper

Metros similar to Urbana

Fremont
Pop 38,057
Brenham
Pop 38,288
Defiance
Pop 38,292
Marshalltown
Pop 39,890
Places similar to Urbana
Head to head

Compare Urbana side by side

URBANA VS
Fremont
Income$74,329−2%
Home value$208,600+2%
Population38,057−2%
SEE FULL COMPARISON →
URBANA VS
Brenham
Income$77,825+3%
Home value$288,100+41%
Population38,288−1%
SEE FULL COMPARISON →
URBANA VS
Defiance
Income$73,064−3%
Home value$163,200−20%
Population38,292−1%
SEE FULL COMPARISON →
URBANA VS
Marshalltown
Income$73,315−3%
Home value$145,500−29%
Population39,890+3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Urbana, OH?

Urbana, OH has about 38,804 residents according to the 2024 American Community Survey.

What is the median household income in Urbana, OH?

The typical household in Urbana, OH earns about $75,556 a year. Half of households make more than that, and half make less.

Is Urbana, OH expensive?

In Urbana, OH, the median home is worth about $204,000, and the typical rent is about $905 a month.

How educated are people in Urbana, OH?

About 19.0% of adults age 25 and over in Urbana, OH hold a bachelor's degree or higher.

What is the poverty rate in Urbana, OH?

About 8.0% of people in Urbana, OH live below the federal poverty line.

Has Urbana, OH grown since 1990?

Yes, Urbana, OH has grown since 1990. The population has added about 2,785 residents, a change of about 8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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