United States › Urbana MICROPOLITAN AREA
Urbana Micro Urbana, OH · 1 counties · 38,820 residents (2025 est.) · 429 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
With 38,804 people, Urbana is a metro area. Four-year degrees are less common here than nationally, at 19% of adults. That puts it in the top 6% of US metro areas for household income. The foreign-born share is 1%. 77% of homes are owner-occupied. The typical home is worth $204,000, having more than doubled since 2000.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.7
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth 38,804
Unchangedsince 2000
from 38,890 in 2000
38,820 in 2025 (Census Bureau estimate)
90 / sq mi
Unchangedsince 2000
from 91 / sq mi in 2000
US average: 281
from 37.0 in 2000
US average: 38.9
Population, 1990 – 2024
36K 37K 38K 39K 41K 1990 2000 2010 2020 2024 Urbana Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $75,556
−4%inflation adjusted, since 2000
from $43,139 in 2000
US average: $82,259
from $19,542 in 2000
US average: $44,673
Households earning $100K+
from 26.3% in 2009
US average: 53.3%
from 7.6% in 2000
US average: 12.5%
from 0.419 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 5.8%
Agriculture, forestry, fishing 3.9%
Public administration 2.7%
Transportation & warehousing 1.6%
Arts, entertainment, food 1.1%
Education & health services 0.4%
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$204,000
+18%inflation adjusted, since 2000
from $94,800 in 2000
US average: $376,019
$905
+6%inflation adjusted, since 2000
from $469 in 2000
US average: $1,442
from 75.9% in 2000
23.2% rent
from 9.2% in 2009
US average: 10.0%
from 2.54 people in 2009
US average: 2.54
from 23.1% in 2009
US average: 22.9%
from 34.3% in 2009
US average: 47.4%
from 2.6 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 95.3%(37,079)
Hispanic / Latino 0.7%(269)
2024
White, non-Hispanic 91.7%(35,596)
Hispanic / Latino 1.8%(708)
from 13 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
from 32 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 26 more ancestry groups with data from 10.6% in 2000
US average: 35.6%
High school or higher
from 82.3% in 2000
US average: 89.6%
from 3.5% in 2000
US average: 14.0%
Section 06
Commute & transportation from 17.0 min in 2000
US average: 26.5
from 83.4% in 2009
US average: 68.9%
from 9.0% in 2009
US average: 8.5%
from 0.2% in 2009
US average: 3.2%
from 4.9% in 2009
US average: 15.0%
from 1.6% in 2009
US average: 2.4%
from 0.2% in 2009
US average: 0.4%
from 4.7% in 2009
US average: 8.3%
Section 07
Work & employment from 10.6% in 2011
US average: 5.2%
from 64.1% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 74.2% in 2020
US average: 74.6%
from 11.5% in 2009
US average: 13.1%
from 25.5% in 2009
US average: 42.5%
Section 08
People & community from 1.1% in 2009
US average: 14.1%
from 12.0% in 2009
US average: 6.2%
from 13.4% in 2012
US average: 13.3%
from 10.6% in 2013
US average: 8.4%
from 79.9% in 2017
US average: 91.0%
Computer in household
from 91.9% in 2020
US average: 95.5%
from 86.6% in 2020
US average: 87.7%
from 98.1% in 2016
US average: 77.7%
from 0.9% in 2016
US average: 13.6%
Marital status
Men 15+
Never married 28.9%(4,584)
Women 15+
Never married 22.7%(3,648)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 10.6% in 2013
US average: 8.4%
from 63.9% in 2020
US average: 54.8%
Direct-purchase
from 12.8% in 2020
US average: 13.8%
from 19.9% in 2020
US average: 18.4%
from 18.4% in 2020
US average: 20.9%
VA health care
from 2.5% in 2020
US average: 2.2%
Any private
from 74.4% in 2020
US average: 67.1%
Any public
from 36.7% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 15.2%(380)
Gulf War (1990s) 22.3%(559)
Share of the 2,505 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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In this metro
Largest cities What's inside
1 component county Drill deeper
Metros similar to Urbana Head to head
Compare Urbana side by side URBANA VS
Fremont
Income $74,329 −2%
Home value $208,600 +2%
Population 38,057 −2%
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URBANA VS
Brenham
Income $77,825 +3%
Home value $288,100 +41%
Population 38,288 −1%
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URBANA VS
Defiance
Income $73,064 −3%
Home value $163,200 −20%
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URBANA VS
Marshalltown
Income $73,315 −3%
Home value $145,500 −29%
Population 39,890 +3%
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Frequently asked
How many people live in Urbana, OH? Urbana, OH has about 38,804 residents according to the 2024 American Community Survey.
What is the median household income in Urbana, OH? The typical household in Urbana, OH earns about $75,556 a year. Half of households make more than that, and half make less.
Is Urbana, OH expensive? In Urbana, OH, the median home is worth about $204,000, and the typical rent is about $905 a month.
How educated are people in Urbana, OH? About 19.0% of adults age 25 and over in Urbana, OH hold a bachelor's degree or higher.
What is the poverty rate in Urbana, OH? About 8.0% of people in Urbana, OH live below the federal poverty line.
Has Urbana, OH grown since 1990? Yes, Urbana, OH has grown since 1990. The population has added about 2,785 residents, a change of about 8 percent over that period.
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