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MICROPOLITAN AREA · 2010 ACS

Urbana Micro

Urbana, OH · 1 counties · 40,097 residents · 428.977 sq mi
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The short version

Urbana has roughly average household income, with a median household income of $49,246. Population has held roughly steady since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $124,900.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 39.7
US median: 37.2
Less educated
15% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
40,097
+3%since 2000
from 38,890 in 2000
1990 – 2025
Population density
93 / sq mi
+3%since 2000
from 91 / sq mi in 2000
US average: 261
Median age
39.7
+7%since 2000
from 37.0 in 2000
US average: 37.2
Population, 1990 – 2024
36K37K38K39K41K1990201020202024Urbana
202439K
1990201020202024
Section 02

Income & economy

Median household income
$49,246
−10%inflation adjusted, since 2000
from $43,139 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,438
+20%since 2000
from $19,542 in 2000
US average: $27,286
Households earning $100K+
27.8%
+1.5 ptssince 2009
from 26.3% in 2009
US average: 33.3%
Poverty rate
12.9%
+5.3 ptssince 2000
from 7.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.419
US average: 0.461
Workforce by industry, 2010
Retail trade25.3%
US avg: 10.9%
Information9.8%
US avg: 11.5%
Finance & insurance6.5%
US avg: 5.1%
Wholesale trade6.4%
US avg: 7.2%
Professional, scientific, technical5.9%
US avg: 4.2%
Other services4%
US avg: 7%
Transportation & warehousing2.9%
US avg: 3.1%
Public administration2.9%
US avg: 4.9%
Agriculture, forestry, fishing2.9%
US avg: 1.9%
Construction2.9%
US avg: 1.4%
Arts, entertainment, food1.5%
US avg: 2.4%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$124,900
+4%inflation adjusted, since 2000
from $94,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$605
+2%inflation adjusted, since 2000
from $469 in 2000
US average: $853
Owner-occupied
51.6%
−24.3 ptssince 2000
from 75.9% in 2000
25.4% rent
Vacancy rate
9.6%
+0.4 ptssince 2009
from 9.2% in 2009
US average: 12.1%
Owner cost-burdened
22.2%
−0.9 ptssince 2009
from 23.1% in 2009
US average: 30.9%
Renter cost-burdened
39.0%
+4.7 ptssince 2009
from 34.3% in 2009
US average: 46.8%
Afford Score
2.5
+15%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Urbana on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.3%(37,079)
Black2.3%(891)
Hispanic / Latino0.7%(269)
Asian0.3%(99)
Other0%
Diversity Score8%(3,111)
2010
White, non-Hispanic94.1%(37,743)
Black2.2%(874)
Hispanic / Latino1.1%(451)
Asian0.4%(151)
Other2.1%(829)
Diversity Score13.8%(5,551)
Diversity Score
14
+73%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.3%
+4.7 ptssince 2000
from 10.6% in 2000
US average: 27.9%
High school or higher
88.4%
+6.1 ptssince 2000
from 82.3% in 2000
US average: 84.9%
Graduate degree
4.6%
+1.1 ptssince 2000
from 3.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
22.8 min
+34%since 2000
from 17.0 min in 2000
US average: 25.2
Drive alone to work
83.8%
+0.4 ptssince 2009
from 83.4% in 2009
US average: 76.2%
Carpooled to work
9.9%
+0.9 ptssince 2009
from 9.0% in 2009
US average: 10.4%
Public transit
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
4.2%
−0.8 ptssince 2009
from 4.9% in 2009
US average: 4.1%
Walked to work
1.2%
−0.4 ptssince 2009
from 1.6% in 2009
US average: 2.8%
Biked to work
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
4.0%
−0.7 ptssince 2009
from 4.7% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.5%
Unchangedsince 2009
from 11.5% in 2009
US average: 12.9%
Management & professional
26.3%
−32.0 ptssince 2009
from 58.3% in 2009
US average: 35.2%
Section 08

People & community

Male
49.7%
+0.3 ptssince 2009
from 49.4% in 2009
Female
50.3%
−0.3 ptssince 2009
from 50.6% in 2009
Foreign born
1.3%
+0.2 ptssince 2009
from 1.1% in 2009
US average: 12.8%
Veterans
12.0%
−36.7 ptssince 2009
from 48.8% in 2009
US average: 9.9%
In this metro

Principal cities

UrbanaCENTRAL11,140
What's inside

1 component county

Champaign CountyCENTRAL38,820
Drill deeper

Metros similar to Urbana

Fremont
Pop 38,057
Brenham
Pop 38,288
Defiance
Pop 38,292
Marshalltown
Pop 39,890
Places similar to Urbana
Head to head

Compare Urbana side by side

URBANA VS
Fremont
Income$74,329+51%
Home value$208,600+67%
Population38,057−2%
SEE FULL COMPARISON →
URBANA VS
Brenham
Income$77,825+58%
Home value$288,100+131%
Population38,288−1%
SEE FULL COMPARISON →
URBANA VS
Defiance
Income$73,064+48%
Home value$163,200+31%
Population38,292−1%
SEE FULL COMPARISON →
URBANA VS
Marshalltown
Income$73,315+49%
Home value$145,500+16%
Population39,890+3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Urbana, OH?

Urbana, OH has about 40,097 residents according to the 2010 American Community Survey.

What is the median household income in Urbana, OH?

The typical household in Urbana, OH earns about $49,246 a year. Half of households make more than that, and half make less.

Is Urbana, OH expensive?

In Urbana, OH, the median home is worth about $124,900, and the typical rent is about $605 a month.

How educated are people in Urbana, OH?

About 15.3% of adults age 25 and over in Urbana, OH hold a bachelor's degree or higher.

What is the poverty rate in Urbana, OH?

About 12.9% of people in Urbana, OH live below the federal poverty line.

Has Urbana, OH grown since 1990?

Yes, Urbana, OH has grown since 1990. The population has added about 4,078 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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