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MICROPOLITAN AREA

New Ulm Micro

New Ulm, MN · 1 counties · 25,517 residents (2025 est.) · 611.109 sq mi
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The short version

New Ulm has lower-than-average household income, with a median household income of $69,378. Population has declined 4% since 2000. Median home value has more than doubled since 2000, reaching $191,200. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.0
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
25,800
−4%since 2000
from 26,911 in 2000
1990 – 2025
Population density
42 / sq mi
−4%since 2000
from 44 / sq mi in 2000
US average: 281
Median age
42.0
+9%since 2000
from 38.4 in 2000
US average: 38.9

PEP 2025 EST:25,517 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
25K26K26K27K27K1990201020202024New Ulm
202426K
1990201020202024
Section 02

Income & economy

Median household income
$69,378
−4%inflation adjusted, since 2000
from $39,800 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,653
+93%since 2000
from $19,535 in 2000
US average: $44,673
Households earning $100K+
46.1%
+20.8 ptssince 2009
from 25.3% in 2009
US average: 53.3%
Poverty rate
8.5%
+2.1 ptssince 2000
from 6.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.408
+1%since 2010
from 0.406 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.9%
US avg: 9.9%
Information8.9%
US avg: 10.8%
Agriculture, forestry, fishing7%
US avg: 1.6%
Construction6.9%
US avg: 1.2%
Wholesale trade6.2%
US avg: 6.9%
Finance & insurance5.3%
US avg: 5.9%
Professional, scientific, technical4.8%
US avg: 5.1%
Other services3.8%
US avg: 6.7%
Public administration3.2%
US avg: 4.8%
Transportation & warehousing2.7%
US avg: 2.2%
Arts, entertainment, food1.6%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$191,200
+23%inflation adjusted, since 2000
from $85,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$890
+22%inflation adjusted, since 2000
from $399 in 2000
US average: $1,442
Owner-occupied
78.9%
−1.1 ptssince 2000
from 80.0% in 2000
21.1% rent
Vacancy rate
6.8%
+0.8 ptssince 2009
from 5.9% in 2009
US average: 10.0%
Owner cost-burdened
16.1%
−1.9 ptssince 2009
from 18.0% in 2009
US average: 22.9%
Renter cost-burdened
43.4%
+6.0 ptssince 2009
from 37.4% in 2009
US average: 47.4%
Afford Score
2.8
+29%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
35
RELATED:See current rent listings in New Ulm on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.9%(26,080)
Black0.1%(20)
Hispanic / Latino2%(545)
Asian0.4%(109)
Other0%
Diversity Score6.2%(1,659)
Segregation Score0%
2024
White, non-Hispanic91.4%(23,586)
Black0.9%(241)
Hispanic / Latino5.1%(1,327)
Asian0.5%(125)
Other2%(521)
Diversity Score20.1%(5,195)
Segregation Score29.7%(7,657)
Diversity Score
20
+227%since 2000
from 6 in 2000
1990 – 2024
Segregation Score
30
+28%since 2020
from 23 in 2020
Section 05

Education

Bachelor's degree or higher
24.5%
+7.9 ptssince 2000
from 16.5% in 2000
US average: 35.6%
High school or higher
92.8%
+11.1 ptssince 2000
from 81.7% in 2000
US average: 89.6%
Graduate degree
8.0%
+3.2 ptssince 2000
from 4.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.6 min
+34%since 2000
from 10.9 min in 2000
US average: 26.5
Drive alone to work
79.8%
+2.7 ptssince 2009
from 77.1% in 2009
US average: 68.9%
Carpooled to work
6.8%
−1.2 ptssince 2009
from 7.9% in 2009
US average: 8.5%
Public transit
0.4%
Unchangedsince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
7.3%
+0.7 ptssince 2009
from 6.6% in 2009
US average: 15.0%
Walked to work
4.8%
−1.1 ptssince 2009
from 6.0% in 2009
US average: 2.4%
Biked to work
0.2%
−0.6 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
4.9%
−1.0 ptssince 2009
from 5.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
−2.1 ptssince 2011
from 5.0% in 2011
US average: 5.2%
Labor force participation
65.6%
−4.4 ptssince 2011
from 70.1% in 2011
US average: 63.5%
Self-employed
13.6%
+2.7 ptssince 2009
from 10.9% in 2009
US average: 13.1%
Management & professional
36.9%
−22.9 ptssince 2009
from 59.8% in 2009
US average: 42.5%
Section 08

People & community

Male
50.2%
+0.1 ptssince 2009
from 50.1% in 2009
Female
49.8%
−0.1 ptssince 2009
from 49.9% in 2009
Foreign born
2.9%
+1.3 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
5.6%
−43.9 ptssince 2009
from 49.5% in 2009
US average: 6.2%
With a disability
11.3%
+0.4 ptssince 2012
from 10.9% in 2012
US average: 13.3%
Uninsured
4.6%
−90.2 ptssince 2013
from 94.8% in 2013
US average: 8.4%
Broadband at home
86.8%
+11.1 ptssince 2017
from 75.7% in 2017
US average: 91.0%
English only at home
95.0%
+0.2 ptssince 2016
from 94.8% in 2016
US average: 77.7%
Spanish at home
3.2%
−0.1 ptssince 2016
from 3.3% in 2016
US average: 13.6%
In this metro

Principal cities

New UlmCENTRAL13,863
What's inside

1 component county

Brown CountyCENTRAL25,517
Drill deeper

Metros similar to New Ulm

Mitchell
Pop 25,913
Greensburg
Pop 26,576
Lexington
Pop 26,255
Monticello
Pop 25,164
Places similar to New Ulm
Head to head

Compare New Ulm side by side

NEW ULM VS
Mitchell
Income$69,366same
Home value$197,351+3%
Population25,913+2%
SEE FULL COMPARISON →
NEW ULM VS
Greensburg
Income$69,783+1%
Home value$199,100+4%
Population26,576+4%
SEE FULL COMPARISON →
NEW ULM VS
Lexington
Income$70,472+2%
Home value$171,043−11%
Population26,255+3%
SEE FULL COMPARISON →
NEW ULM VS
Monticello
Income$67,303−3%
Home value$175,900−8%
Population25,164−1%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Ulm, MN?

New Ulm, MN has about 25,800 residents according to the 2024 American Community Survey.

What is the median household income in New Ulm, MN?

The typical household in New Ulm, MN earns about $69,378 a year. Half of households make more than that, and half make less.

Is New Ulm, MN expensive?

In New Ulm, MN, the median home is worth about $191,200, and the typical rent is about $890 a month.

How educated are people in New Ulm, MN?

About 24.5% of adults age 25 and over in New Ulm, MN hold a bachelor's degree or higher.

What is the poverty rate in New Ulm, MN?

About 8.5% of people in New Ulm, MN live below the federal poverty line.

Has New Ulm, MN grown since 1990?

Yes, New Ulm, MN has shrunk since 1990. The population has lost about 1,184 residents, a change of about -4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →