MICROPOLITAN AREA
New Ulm Micro
New Ulm, MN · 1 counties · 25,517 residents (2025 est.) · 611 sq mi
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Notable rankings
#13Shortest commutesof 92514.6The short version
New Ulm is a metro area of 25,800 people. Few US metro areas rank higher on income. Owners hold 79% of the housing stock. 24% of adults hold a bachelor's degree or higher. The average commute runs 15 minutes. 3% of people across the metro were born outside the United States.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.0
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
25,800
−4%since 2000
from 26,911 in 2000
25,517 in 2025 (Census Bureau estimate)
1990 – 2025
Land area
611 sq mi
Population, 1990 – 2024
202426K
Age distribution, 2024
Under 55.5%(1,416)
5 to 96.4%(1,651)
10 to 146.2%(1,591)
15 to 196.4%(1,655)
20 to 246.5%(1,671)
25 to 3410.6%(2,728)
35 to 4411.9%(3,083)
45 to 5410.2%(2,643)
55 to 6414.1%(3,632)
65 to 7412%(3,101)
75 to 846.3%(1,618)
85 and over3.9%(1,011)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$69,378
−4%inflation adjusted, since 2000
from $39,800 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
46.1%
+20.8 ptssince 2009
from 25.3% in 2009
US average: 53.3%
Workforce by industry, 2024
Retail trade16.9%
Information8.9%
Agriculture, forestry, fishing7%
Construction6.9%
Wholesale trade6.2%
Finance & insurance5.3%
Professional, scientific, technical4.8%
Other services3.8%
Public administration3.2%
Transportation & warehousing2.7%
Arts, entertainment, food1.6%
Education & health services0.5%
Manufacturing0.1%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$191,200
+23%inflation adjusted, since 2000
from $85,200 in 2000
US average: $376,019
1990 – 2024
2.8
+9%since 2009
from 2.5 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
35
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity
2000
White, non-Hispanic96.9%(26,080)
Black0.1%(20)
Hispanic / Latino2%(545)
Asian0.4%(109)
Other0%
2024
White, non-Hispanic91.4%(23,586)
Black0.9%(241)
Hispanic / Latino5.1%(1,327)
Asian0.5%(125)
Other2%(521)
20
+82%since 2009
from 11 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
30
+28%since 2020
from 23 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican4.3%(1,104)
Puerto Rican0.3%(71)
South American0.2%(46)
Central American0.1%(35)
Colombian0.1%(31)
Nicaraguan0.1%(28)
Cuban0.1%(15)
Peruvian0.1%(15)
Spaniard0%(10)
Honduran0%(4)
Salvadoran0%(3)
Asian origin
Vietnamese0.2%(39)
Chinese0.1%(33)
Filipino0.1%(29)
Korean0.1%(16)
Pakistani0%(8)
Cambodian0%(5)
Malaysian0%(1)
Ancestry
German56.8%(14,647)
Norwegian9.9%(2,557)
Irish5.9%(1,512)
Swedish3.9%(1,008)
English3.6%(937)
American3.4%(880)
French2%(523)
Polish2%(511)
Czech1.5%(389)
Scottish1%(246)
Danish0.8%(199)
Subsaharan African0.5%(125)
+ 26 more ancestry groups with data
Italian0.4%(110)
Swiss0.4%(103)
Dutch0.3%(81)
Finnish0.3%(74)
Scotch-Irish0.3%(74)
Welsh0.3%(74)
Russian0.2%(60)
Austrian0.2%(55)
Belgian0.2%(50)
Nigerian0.2%(40)
French Canadian0.1%(36)
Portuguese0.1%(32)
British0.1%(31)
Romanian0.1%(31)
Arab0.1%(30)
Hungarian0.1%(27)
Greek0.1%(22)
Ukrainian0.1%(19)
Syrian0.1%(18)
Croatian0.1%(16)
Lebanese0%(12)
Lithuanian0%(12)
Somali0%(7)
Serbian0%(6)
Ethiopian0%(5)
Slovak0%(4)
Section 05
Education
High school or higher
92.8%
+11.1 ptssince 2000
from 81.7% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Women 20-64 in the labor force
83.2%
+0.6 ptssince 2020
from 82.6% in 2020
US average: 74.6%
Section 08
People & community
Computer in household
91.8%
+2.3 ptssince 2020
from 89.5% in 2020
US average: 95.5%
Marital status
Men 15+
Never married34.6%(3,642)
Married54.3%(5,720)
Widowed3.4%(353)
Divorced7.7%(813)
Women 15+
Never married24.1%(2,558)
Married53.2%(5,651)
Widowed10.8%(1,150)
Divorced11.8%(1,255)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage
Direct-purchase
19.0%
−2.5 ptssince 2020
from 21.5% in 2020
US average: 13.8%
VA health care
2.8%
−0.3 ptssince 2020
from 3.1% in 2020
US average: 2.2%
Any private
77.3%
−4.3 ptssince 2020
from 81.6% in 2020
US average: 67.1%
Any public
34.6%
+1.4 ptssince 2020
from 33.2% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)17.9%(201)
Gulf War (1990s)5.7%(64)
Vietnam era42.7%(478)
Korean War8.3%(93)
World War II1.4%(16)
Share of the 1,120 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro
Largest cities
What's inside
1 component county
Drill deeper
Metros similar to New Ulm
Mitchell
Pop 25,913
Greensburg
Pop 26,576
Lexington
Pop 26,255
Monticello
Pop 25,164
Places similar to New UlmHead to head
Compare New Ulm side by side
NEW ULM VS
Mitchell
Income$69,366same
Home value$197,351+3%
Population25,913+2%
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NEW ULM VS
Greensburg
Income$69,783+1%
Home value$199,100+4%
Population26,576+4%
SEE FULL COMPARISON →
NEW ULM VS
Lexington
Income$70,472+2%
Home value$171,043−11%
Population26,255+3%
SEE FULL COMPARISON →
NEW ULM VS
Monticello
Income$67,303−3%
Home value$175,900−8%
Population25,164−1%
SEE FULL COMPARISON →
Frequently asked
How many people live in New Ulm, MN?
New Ulm, MN has about 25,800 residents according to the 2024 American Community Survey.
What is the median household income in New Ulm, MN?
The typical household in New Ulm, MN earns about $69,378 a year. Half of households make more than that, and half make less.
Is New Ulm, MN expensive?
In New Ulm, MN, the median home is worth about $191,200, and the typical rent is about $890 a month.
How educated are people in New Ulm, MN?
About 24.5% of adults age 25 and over in New Ulm, MN hold a bachelor's degree or higher.
What is the poverty rate in New Ulm, MN?
About 8.5% of people in New Ulm, MN live below the federal poverty line.
Has New Ulm, MN grown since 1990?
Yes, New Ulm, MN has shrunk since 1990. The population has lost about 1,184 residents, a change of about -4 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024