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CITY

New Ulm

Minnesota · 13,863 residents (2025 est.) · 10.166 sq mi
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The short version

New Ulm has lower-than-average household income, with a median household income of $64,449. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $204,200. Households here earn about 28% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.3
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 29%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
14,056
+3%since 2000
from 13,594 in 2000
1990 – 2025
Population density
1,383 / sq mi
+3%since 2000
from 1,337 / sq mi in 2000
US average: 281
Median age
39.3
+4%since 2000
from 37.8 in 2000
US average: 38.9

PEP 2025 EST:13,863 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
13K13K14K14K14K1990201020202024New Ulm
202414K
1990201020202024
Section 02

Income & economy

Median household income
$64,449
−12%inflation adjusted, since 2000
from $40,044 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,978
+77%since 2000
from $20,308 in 2000
US average: $44,673
Households earning $100K+
44.5%
+20.6 ptssince 2009
from 23.9% in 2009
US average: 53.3%
Poverty rate
9.2%
+2.9 ptssince 2000
from 6.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.400
−6%since 2010
from 0.425 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16%
US avg: 9.9%
Information9.1%
US avg: 10.8%
Wholesale trade5.2%
US avg: 6.9%
Finance & insurance4.6%
US avg: 5.9%
Professional, scientific, technical4.2%
US avg: 5.1%
Other services3.6%
US avg: 6.7%
Public administration2.6%
US avg: 4.8%
Agriculture, forestry, fishing2.3%
US avg: 1.6%
Construction2.3%
US avg: 1.2%
Arts, entertainment, food2.1%
US avg: 1.9%
Transportation & warehousing1.7%
US avg: 2.2%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$204,200
+29%inflation adjusted, since 2000
from $86,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$962
+29%inflation adjusted, since 2000
from $408 in 2000
US average: $1,442
Owner-occupied
75.1%
−2.0 ptssince 2000
from 77.1% in 2000
24.9% rent
Vacancy rate
4.6%
+0.4 ptssince 2009
from 4.2% in 2009
US average: 10.0%
Owner cost-burdened
14.8%
−4.9 ptssince 2009
from 19.8% in 2009
US average: 22.9%
Renter cost-burdened
43.8%
+4.7 ptssince 2009
from 39.1% in 2009
US average: 47.4%
Afford Score
3.2
+46%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
48
RELATED:See current rent listings in New Ulm on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(13,253)
Black0.1%(13)
Hispanic / Latino1.3%(171)
Asian0.4%(61)
Other0%
Diversity Score4.5%(608)
2024
White, non-Hispanic93.6%(13,150)
Black0.8%(108)
Hispanic / Latino3.3%(470)
Asian0.7%(100)
Other1.6%(228)
Diversity Score15.4%(2,166)
Diversity Score
15
+244%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.9%
+6.5 ptssince 2000
from 21.4% in 2000
US average: 35.6%
High school or higher
91.9%
+8.5 ptssince 2000
from 83.3% in 2000
US average: 89.6%
Graduate degree
10.8%
+3.5 ptssince 2000
from 7.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
12.1 min
+20%since 2000
from 10.1 min in 2000
US average: 26.5
Drive alone to work
79.6%
+1.5 ptssince 2009
from 78.1% in 2009
US average: 68.9%
Carpooled to work
7.7%
−0.8 ptssince 2009
from 8.5% in 2009
US average: 8.5%
Public transit
0.7%
−0.1 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
5.6%
+0.7 ptssince 2009
from 4.9% in 2009
US average: 15.0%
Walked to work
5.6%
−0.2 ptssince 2009
from 5.8% in 2009
US average: 2.4%
Biked to work
0.3%
−0.9 ptssince 2009
from 1.2% in 2009
US average: 0.4%
No vehicle available
4.5%
−1.7 ptssince 2009
from 6.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
−1.5 ptssince 2011
from 4.5% in 2011
US average: 5.2%
Labor force participation
64.3%
−5.9 ptssince 2011
from 70.2% in 2011
US average: 63.5%
Self-employed
15.8%
+4.2 ptssince 2009
from 11.6% in 2009
US average: 13.1%
Management & professional
37.2%
−20.6 ptssince 2009
from 57.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
−1.8 ptssince 2009
from 51.0% in 2009
Female
50.8%
+1.8 ptssince 2009
from 49.0% in 2009
Foreign born
2.4%
+0.8 ptssince 2009
from 1.5% in 2009
US average: 14.1%
Veterans
4.5%
−46.0 ptssince 2009
from 50.5% in 2009
US average: 6.2%
With a disability
12.0%
+0.9 ptssince 2012
from 11.1% in 2012
US average: 13.3%
Uninsured
4.7%
−91.2 ptssince 2013
from 95.9% in 2013
US average: 8.4%
Broadband at home
86.1%
+8.9 ptssince 2017
from 77.2% in 2017
US average: 91.0%
English only at home
95.7%
Unchangedsince 2016
from 95.7% in 2016
US average: 77.7%
Spanish at home
2.0%
−0.3 ptssince 2016
from 2.3% in 2016
US average: 13.6%
Drill deeper

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Compare New Ulm to nearby cities

NEW ULM VS
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Home value$262,100+28%
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NEW ULM VS
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Home value$250,700+23%
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NEW ULM VS
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Income$66,873+4%
Home value$261,700+28%
Population46,529+236%
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NEW ULM VS
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Income$72,836+13%
Home value$229,600+12%
Population14,655+6%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Ulm, Minnesota?

New Ulm, Minnesota has about 14,056 residents according to the 2024 American Community Survey.

What is the median household income in New Ulm, Minnesota?

The typical household in New Ulm, Minnesota earns about $64,449 a year. Half of households make more than that, and half make less.

Is New Ulm, Minnesota expensive?

In New Ulm, Minnesota, the median home is worth about $204,200, and the typical rent is about $962 a month.

How educated are people in New Ulm, Minnesota?

About 27.9% of adults age 25 and over in New Ulm, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in New Ulm, Minnesota?

About 9.2% of people in New Ulm, Minnesota live below the federal poverty line.

Has New Ulm, Minnesota grown since 1990?

Yes, New Ulm, Minnesota has grown since 1990. The population has added about 924 residents, a change of about 7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

New Ulm, Minnesota: demographics, income & housing data · CensusEasy