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MICROPOLITAN AREA

Le Mars Micro

Le Mars, IA · 1 counties · 25,697 residents (2025 est.) · 862.828 sq mi
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Notable rankings
#11Lowest poverty rateof 9256.9%#25Lowest unemploymentof 9252.2%
The short version

Le Mars has roughly average household income, with a median household income of $83,251. Population has held roughly steady since 2000. 22% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $228,900. It ranks in the top 5% of US metro areas for household income.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 41.3
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 39%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
25,747
+4%since 2000
from 24,849 in 2000
1990 – 2025
Population density
30 / sq mi
+4%since 2000
from 29 / sq mi in 2000
US average: 281
Median age
41.3
+9%since 2000
from 37.8 in 2000
US average: 38.9

PEP 2025 EST:25,697 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
23K24K25K25K26K1990201020202024Le Mars
202426K
1990201020202024
Section 02

Income & economy

Median household income
$83,251
+10%inflation adjusted, since 2000
from $41,638 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,532
+114%since 2000
from $19,442 in 2000
US average: $44,673
Households earning $100K+
55.7%
+24.2 ptssince 2009
from 31.5% in 2009
US average: 53.3%
Poverty rate
6.9%
+0.9 ptssince 2000
from 6.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.407
−3%since 2010
from 0.420 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.6%
US avg: 9.9%
Information9%
US avg: 10.8%
Finance & insurance8.7%
US avg: 5.9%
Professional, scientific, technical7.4%
US avg: 5.1%
Wholesale trade6.4%
US avg: 6.9%
Agriculture, forestry, fishing6.1%
US avg: 1.6%
Construction5.9%
US avg: 1.2%
Other services4.7%
US avg: 6.7%
Public administration4.3%
US avg: 4.8%
Arts, entertainment, food2%
US avg: 1.9%
Transportation & warehousing2%
US avg: 2.2%
Education & health services1.3%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$228,900
+39%inflation adjusted, since 2000
from $90,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$910
+20%inflation adjusted, since 2000
from $416 in 2000
US average: $1,442
Owner-occupied
73.6%
−3.9 ptssince 2000
from 77.5% in 2000
26.4% rent
Vacancy rate
5.3%
−1.7 ptssince 2009
from 7.0% in 2009
US average: 10.0%
Owner cost-burdened
11.9%
−1.8 ptssince 2009
from 13.7% in 2009
US average: 22.9%
Renter cost-burdened
28.1%
+2.4 ptssince 2009
from 25.7% in 2009
US average: 47.4%
Afford Score
2.7
+27%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
38
RELATED:See current rent listings in Le Mars on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.4%(24,215)
Black0.3%(67)
Hispanic / Latino1.3%(328)
Asian0.3%(65)
Other0%
Diversity Score4.6%(1,141)
Segregation Score0%
2024
White, non-Hispanic88%(22,664)
Black2.4%(615)
Hispanic / Latino6.4%(1,653)
Asian0.5%(135)
Other2.6%(680)
Diversity Score27.5%(7,072)
Segregation Score25.9%(6,664)
Diversity Score
27
+498%since 2000
from 5 in 2000
1990 – 2024
Segregation Score
26
+57%since 2020
from 16 in 2020
Section 05

Education

Bachelor's degree or higher
21.7%
+2.4 ptssince 2000
from 19.3% in 2000
US average: 35.6%
High school or higher
94.8%
+7.4 ptssince 2000
from 87.4% in 2000
US average: 89.6%
Graduate degree
5.0%
+0.6 ptssince 2000
from 4.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.2 min
+44%since 2000
from 13.3 min in 2000
US average: 26.5
Drive alone to work
79.1%
−1.9 ptssince 2009
from 81.0% in 2009
US average: 68.9%
Carpooled to work
9.2%
−0.4 ptssince 2009
from 9.5% in 2009
US average: 8.5%
Public transit
0.6%
+0.2 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
9.2%
+2.8 ptssince 2009
from 6.4% in 2009
US average: 15.0%
Walked to work
1.1%
−1.1 ptssince 2009
from 2.2% in 2009
US average: 2.4%
Biked to work
0.2%
+0.1 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.8%
−0.7 ptssince 2009
from 4.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.2%
−0.1 ptssince 2011
from 2.3% in 2011
US average: 5.2%
Labor force participation
68.9%
−4.1 ptssince 2011
from 73.0% in 2011
US average: 63.5%
Self-employed
10.6%
+1.2 ptssince 2009
from 9.5% in 2009
US average: 13.1%
Management & professional
31.2%
−29.3 ptssince 2009
from 60.4% in 2009
US average: 42.5%
Section 08

People & community

Male
50.9%
+1.1 ptssince 2009
from 49.8% in 2009
Female
49.1%
−1.1 ptssince 2009
from 50.2% in 2009
Foreign born
3.7%
+2.5 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
6.9%
−42.4 ptssince 2009
from 49.3% in 2009
US average: 6.2%
With a disability
11.5%
+2.0 ptssince 2012
from 9.5% in 2012
US average: 13.3%
Uninsured
5.3%
−88.8 ptssince 2013
from 94.1% in 2013
US average: 8.4%
Broadband at home
89.8%
+11.3 ptssince 2017
from 78.5% in 2017
US average: 91.0%
English only at home
93.1%
−2.1 ptssince 2016
from 95.2% in 2016
US average: 77.7%
Spanish at home
4.3%
+0.4 ptssince 2016
from 3.8% in 2016
US average: 13.6%
In this metro

Principal cities

Le MarsCENTRAL10,760
What's inside

1 component county

Plymouth CountyCENTRAL25,697
Drill deeper

Metros similar to Le Mars

Fallon
Pop 25,851
Evanston
Pop 23,415
Ottawa
Pop 26,299
Marshall
Pop 25,684
Places similar to Le Mars
Head to head

Compare Le Mars side by side

LE MARS VS
Fallon
Income$79,163−5%
Home value$329,900+44%
Population25,851+1%
SEE FULL COMPARISON →
LE MARS VS
Evanston
Income$82,531−1%
Home value$295,042+29%
Population23,415−9%
SEE FULL COMPARISON →
LE MARS VS
Ottawa
Income$77,207−7%
Home value$198,700−13%
Population26,299+2%
SEE FULL COMPARISON →
LE MARS VS
Marshall
Income$75,303−10%
Home value$200,700−12%
Population25,684same
SEE FULL COMPARISON →
Frequently asked

How many people live in Le Mars, IA?

Le Mars, IA has about 25,747 residents according to the 2024 American Community Survey.

What is the median household income in Le Mars, IA?

The typical household in Le Mars, IA earns about $83,251 a year. Half of households make more than that, and half make less.

Is Le Mars, IA expensive?

In Le Mars, IA, the median home is worth about $228,900, and the typical rent is about $910 a month.

How educated are people in Le Mars, IA?

About 21.7% of adults age 25 and over in Le Mars, IA hold a bachelor's degree or higher.

What is the poverty rate in Le Mars, IA?

About 6.9% of people in Le Mars, IA live below the federal poverty line.

Has Le Mars, IA grown since 1990?

Yes, Le Mars, IA has grown since 1990. The population has added about 2,359 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →