Le Mars is a metro area of 25,747 people. That puts it in the top 3% of US metro areas for household income. 22% of adults hold a bachelor's degree, below the 36% national rate. The foreign-born share is 4%. There are 30 people per square mile. Home values have more than doubled since 2000, reaching $228,900.
At a glance
Average income
median household income $83,251, near the US median
US median: $82,259
Older
median age 41.3
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 39%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Le Mars
What changed most since 1990
Adults with a bachelor's degree15.0% → 21.7%(+6.6 pts)US over the same years: +15.3 pts
White share99.5% → 88.0%(−11.5 pts)US over the same years: −17.8 pts
Median home value (2024 dollars)$115,443 → $228,900(+98%)US over the same years: +67%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)14.6%(195)
US avg: 26.4%
Gulf War (1990s)22%(294)
US avg: 24.3%
Vietnam era50.7%(676)
US avg: 33.1%
Korean War7.6%(102)
US avg: 4.5%
World War II1.9%(25)
US avg: 1%
Share of the 1,334 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Le Mars, decade by decade
Le Mars population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
23,388
$64,312
$115,443
15.0%
1.2
2000
24,849
$75,850
$164,131
19.3%
6.3
2010
24,986
$81,105
$171,765
19.8%
11.6
2020
25,698
$86,233
$209,198
22.3%
24.9
2024
25,747
$83,251
$228,900
21.7%
27.5
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
