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COUNTY

Oceana County

Michigan · 27,177 residents (2025 est.) · 538 sq mi
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The short version

Oceana County is a county of 26,915 people in Michigan. Owners hold 84% of the housing stock. 22% of adults hold a bachelor's degree, below the 36% national rate. At a median age of 44.2, this is an older place than the country as a whole. Home values have more than doubled since 2000, reaching $190,100. 4% of people here were born outside the United States.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.2
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 31%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

26,915
Unchangedsince 2000
from 26,873 in 2000
27,177 in 2025 (Census Bureau estimate)
1990 – 2025
50 / sq mi
−3%since 2009
from 52 / sq mi in 2009
US average: 281
44.2
+20%since 2000
from 36.9 in 2000
US average: 38.9
Land area
538 sq mi
Population, 19902024
22K24K25K27K28K19902000201020202024Oceana County
202427K
1990201020202024
Age distribution, 2024
Under 54.9%(1,319)
US avg: 5.6%
5 to 96.2%(1,672)
US avg: 6%
10 to 145.8%(1,574)
US avg: 6.4%
15 to 196.3%(1,693)
US avg: 6.6%
20 to 245.4%(1,445)
US avg: 6.5%
25 to 3410.8%(2,914)
US avg: 13.7%
35 to 4411.4%(3,066)
US avg: 13.2%
45 to 5411.2%(3,006)
US avg: 12.2%
55 to 6415.5%(4,179)
US avg: 12.7%
65 to 7413.7%(3,687)
US avg: 10.2%
75 to 847%(1,873)
US avg: 5.1%
85 and over1.8%(487)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$62,417
−3%inflation adjusted, since 2000
from $35,307 in 2000
US average: $82,259
1990 – 2024
$33,025
+108%since 2000
from $15,878 in 2000
US average: $44,673
Households earning $100K+
41.9%
+24.5 ptssince 2009
from 17.4% in 2009
US average: 53.3%
13.6%
−1.0 ptssince 2000
from 14.7% in 2000
US average: 12.5%
0.436
+12%since 2010
from 0.390 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.8%
US avg: 9.9%
Information10.3%
US avg: 10.8%
Agriculture, forestry, fishing8.8%
US avg: 1.6%
Construction8.8%
US avg: 1.2%
Wholesale trade7.3%
US avg: 6.9%
Finance & insurance5.2%
US avg: 5.9%
Professional, scientific, technical3.9%
US avg: 5.1%
Other services3.2%
US avg: 6.7%
Public administration2.1%
US avg: 4.8%
Transportation & warehousing1.7%
US avg: 2.2%
Education & health services1.4%
US avg: 0.9%
Arts, entertainment, food1.1%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$190,100
+31%inflation adjusted, since 2000
from $79,600 in 2000
US average: $376,019
1990 – 2024
$759
−2%inflation adjusted, since 2000
from $427 in 2000
US average: $1,442
84.5%
+1.7 ptssince 2000
from 82.7% in 2000
15.5% rent
33.7%
−2.6 ptssince 2009
from 36.4% in 2009
US average: 10.0%
2.52 people
−5%since 2009
from 2.65 people in 2009
US average: 2.54
19.5%
−8.4 ptssince 2009
from 27.9% in 2009
US average: 22.9%
30.1%
−16.0 ptssince 2009
from 46.0% in 2009
US average: 47.4%
3.0
+5%since 2009
from 2.9 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
59
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic85.8%(23,066)
Black0.3%(77)
Hispanic / Latino11.6%(3,119)
Asian0.2%(66)
Other0%
2024
White, non-Hispanic79.5%(21,408)
Black1%(273)
Hispanic / Latino15.5%(4,181)
Asian0.1%(38)
Other3.8%(1,015)
43
+15%since 2009
from 37 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
29
+2%since 2020
from 28 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican14%(3,763)
Guatemalan0.2%(51)
Spaniard0.1%(34)
Salvadoran0.1%(21)
Chilean0%(6)
Asian origin
Korean0%(11)
Chinese0%(7)
Pacific Islander origin
Samoan0%(3)
Ancestry
German21.2%(5,717)
English11.3%(3,053)
Irish10.2%(2,740)
Dutch7.3%(1,965)
American4.5%(1,219)
Polish3.7%(1,007)
French2.4%(656)
Swedish2.1%(563)
Scottish1.8%(490)
Italian1.6%(444)
Norwegian1.4%(376)
+ 30 more ancestry groups with data
Lithuanian0.7%(178)
Hungarian0.6%(172)
Belgian0.6%(154)
Scotch-Irish0.5%(134)
Welsh0.5%(131)
Danish0.5%(129)
Ukrainian0.4%(114)
Czech0.4%(101)
British0.3%(87)
Finnish0.3%(74)
Russian0.2%(60)
Portuguese0.2%(58)
Canadian0.2%(41)
Swiss0.2%(41)
Greek0.1%(39)
Slovak0.1%(39)
Austrian0.1%(18)
Croatian0.1%(18)
Slovene0.1%(15)
Arab0%(12)
Syrian0%(9)
Serbian0%(4)
Section 05

Education

21.5%
+8.9 ptssince 2000
from 12.6% in 2000
US average: 35.6%
High school or higher
90.3%
+10.5 ptssince 2000
from 79.8% in 2000
US average: 89.6%
7.8%
+3.2 ptssince 2000
from 4.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

23.7 min
+40%since 2000
from 16.9 min in 2000
US average: 26.5
77.1%
+1.4 ptssince 2009
from 75.7% in 2009
US average: 68.9%
12.0%
−1.1 ptssince 2009
from 13.1% in 2009
US average: 8.5%
0.1%
Unchangedsince 2009
from 0.1% in 2009
US average: 3.2%
7.4%
+0.3 ptssince 2009
from 7.1% in 2009
US average: 15.0%
2.1%
−0.7 ptssince 2009
from 2.8% in 2009
US average: 2.4%
0.2%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 0.4%
4.3%
−0.5 ptssince 2009
from 4.9% in 2009
US average: 8.3%
Section 07

Work & employment

6.5%
−3.6 ptssince 2011
from 10.1% in 2011
US average: 5.2%
55.9%
−2.0 ptssince 2011
from 57.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
67.7%
−0.5 ptssince 2020
from 68.2% in 2020
US average: 74.6%
13.0%
+1.4 ptssince 2009
from 11.5% in 2009
US average: 13.1%
28.0%
+5.8 ptssince 2009
from 22.2% in 2009
US average: 42.5%
Section 08

People & community

51.2%
+0.7 ptssince 2009
from 50.5% in 2009
48.8%
−0.7 ptssince 2009
from 49.5% in 2009
4.1%
−1.6 ptssince 2009
from 5.7% in 2009
US average: 14.1%
7.3%
−5.5 ptssince 2009
from 12.8% in 2009
US average: 6.2%
17.9%
−0.1 ptssince 2012
from 18.0% in 2012
US average: 13.3%
7.5%
−7.3 ptssince 2013
from 14.8% in 2013
US average: 8.4%
83.1%
+17.8 ptssince 2017
from 65.3% in 2017
US average: 91.0%
Computer in household
92.2%
+3.8 ptssince 2020
from 88.4% in 2020
US average: 95.5%
91.8%
+3.7 ptssince 2020
from 88.1% in 2020
US average: 87.7%
88.6%
+0.5 ptssince 2016
from 88.1% in 2016
US average: 77.7%
10.2%
−0.8 ptssince 2016
from 10.9% in 2016
US average: 13.6%
Marital status
Men 15+
Never married30.2%(3,457)
Married55.3%(6,337)
Widowed3.7%(422)
Divorced10.8%(1,241)
Women 15+
Never married24.1%(2,630)
Married53.9%(5,874)
Widowed9.4%(1,025)
Divorced12.5%(1,364)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

7.5%
−7.3 ptssince 2013
from 14.8% in 2013
US average: 8.4%
45.8%
−2.8 ptssince 2020
from 48.6% in 2020
US average: 54.8%
Direct-purchase
12.5%
−0.7 ptssince 2020
from 13.2% in 2020
US average: 13.8%
25.5%
+1.8 ptssince 2020
from 23.7% in 2020
US average: 18.4%
30.4%
+2.9 ptssince 2020
from 27.5% in 2020
US average: 20.9%
VA health care
2.1%
−0.2 ptssince 2020
from 2.3% in 2020
US average: 2.2%
Any private
56.6%
−3.7 ptssince 2020
from 60.3% in 2020
US average: 67.1%
Any public
52.4%
+4.0 ptssince 2020
from 48.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)18.3%(284)
US avg: 26.4%
Gulf War (1990s)16.9%(263)
US avg: 24.3%
Vietnam era42.9%(666)
US avg: 33.1%
Korean War2.3%(35)
US avg: 4.5%
World War II1.5%(23)
US avg: 1%

Share of the 1,554 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Oceana County, Michigan?

Oceana County, Michigan has about 26,915 residents according to the 2024 American Community Survey.

What is the median household income in Oceana County, Michigan?

The typical household in Oceana County, Michigan earns about $62,417 a year. Half of households make more than that, and half make less.

Is Oceana County, Michigan expensive?

In Oceana County, Michigan, the median home is worth about $190,100, and the typical rent is about $759 a month.

How educated are people in Oceana County, Michigan?

About 21.5% of adults age 25 and over in Oceana County, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Oceana County, Michigan?

About 13.6% of people in Oceana County, Michigan live below the federal poverty line.

Has Oceana County, Michigan grown since 1990?

Yes, Oceana County, Michigan has grown since 1990. The population has added about 4,461 residents, a change of about 20 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →