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CITY · 2020 ACS

Marshfield

Wisconsin · 18,929 residents · 13.801 sq mi
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The short version

Marshfield has lower-than-average household income, with a median household income of $52,322. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $139,700.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 42.6
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
18,929
+1%since 2000
from 18,800 in 2000
1990 – 2025
Population density
1,372 / sq mi
+1%since 2000
from 1,362 / sq mi in 2000
US average: 280
Median age
42.6
+10%since 2000
from 38.7 in 2000
US average: 38.8
Population, 1990 – 2024
18K18K19K19K19K1990201020202024Marshfield
202419K
1990201020202024
Section 02

Income & economy

Median household income
$52,322
−7%inflation adjusted, since 2000
from $37,248 in 2000
US average: $66,278
1990 – 2024
Per capita income
$36,578
+67%since 2000
from $21,965 in 2000
US average: $35,364
Households earning $100K+
33.6%
+9.1 ptssince 2009
from 24.5% in 2009
US average: 43.9%
Poverty rate
10.4%
+3.8 ptssince 2000
from 6.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.4%
US avg: 10%
Information11.8%
US avg: 11.1%
Other services6.1%
US avg: 6.6%
Public administration5.4%
US avg: 4.7%
Wholesale trade4.1%
US avg: 6.7%
Finance & insurance4%
US avg: 5.5%
Professional, scientific, technical3.4%
US avg: 4.7%
Transportation & warehousing1.8%
US avg: 2.5%
Agriculture, forestry, fishing1.1%
US avg: 1.7%
Education & health services0.7%
US avg: 0.8%
Construction0.6%
US avg: 1.2%
Manufacturing0.6%
US avg: 0.5%
Arts, entertainment, food0.4%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$139,700
+14%inflation adjusted, since 2000
from $81,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$685
+7%inflation adjusted, since 2000
from $427 in 2000
US average: $1,124
Owner-occupied
58.4%
−3.0 ptssince 2000
from 61.4% in 2000
41.6% rent
Afford Score
2.7
+22%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Marshfield on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.6%(18,158)
Black0.4%(74)
Hispanic / Latino0.8%(146)
Asian1.4%(260)
Other0%
Diversity Score6.3%(1,188)
2020
White, non-Hispanic89.5%(16,945)
Black1.1%(204)
Hispanic / Latino3.4%(639)
Asian2.6%(485)
Other1.8%(340)
Diversity Score21.1%(3,996)
Diversity Score
21
+234%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.1%
+8.1 ptssince 2000
from 21.1% in 2000
US average: 32.9%
High school or higher
94.1%
+11.3 ptssince 2000
from 82.8% in 2000
US average: 88.5%
Graduate degree
13.8%
+5.8 ptssince 2000
from 8.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
14.1 min
+43%since 2000
from 9.9 min in 2000
US average: 26.9
Drive alone to work
78.7%
+0.3 ptssince 2009
from 78.4% in 2009
US average: 75.1%
No vehicle available
8.1%
+0.6 ptssince 2009
from 7.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.3%
−3.4 ptssince 2011
from 6.7% in 2011
US average: 5.4%
Labor force participation
63.8%
−3.8 ptssince 2011
from 67.6% in 2011
US average: 63.4%
Management & professional
38.3%
−26.0 ptssince 2009
from 64.4% in 2009
US average: 39.3%
Section 08

People & community

Male
47.4%
−1.0 ptssince 2009
from 48.4% in 2009
Female
52.6%
+1.0 ptssince 2009
from 51.6% in 2009
Foreign born
4.3%
+1.4 ptssince 2009
from 2.8% in 2009
US average: 13.5%
Uninsured
4.4%
−89.4 ptssince 2013
from 93.8% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Marshfield to nearby cities

MARSHFIELD VS
Wisconsin Rapids
Income$55,253+6%
Home value$131,900−6%
Population18,654−2%
SEE FULL COMPARISON →
MARSHFIELD VS
Kronenwetter
Income$115,044+120%
Home value$273,300+96%
Population8,413−56%
SEE FULL COMPARISON →
MARSHFIELD VS
Stevens Point
Income$58,031+11%
Home value$195,400+40%
Population26,377+39%
SEE FULL COMPARISON →
MARSHFIELD VS
Wausau
Income$64,389+23%
Home value$167,900+20%
Population40,188+112%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshfield, Wisconsin?

Marshfield, Wisconsin has about 18,929 residents according to the 2020 American Community Survey.

What is the median household income in Marshfield, Wisconsin?

The typical household in Marshfield, Wisconsin earns about $52,322 a year. Half of households make more than that, and half make less.

Is Marshfield, Wisconsin expensive?

In Marshfield, Wisconsin, the median home is worth about $139,700, and the typical rent is about $685 a month.

How educated are people in Marshfield, Wisconsin?

About 29.1% of adults age 25 and over in Marshfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Marshfield, Wisconsin?

About 10.4% of people in Marshfield, Wisconsin live below the federal poverty line.

Has Marshfield, Wisconsin grown since 1990?

Yes, Marshfield, Wisconsin has shrunk since 1990. The population has lost about 334 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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