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CITY · 2010 ACS

Marshfield

Wisconsin · 19,118 residents · 13.801 sq mi
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The short version

Marshfield has lower-than-average household income, with a median household income of $43,476. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $122,400.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 41.3
US median: 37.2
Average education
27% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
19,118
+2%since 2000
from 18,800 in 2000
1990 – 2025
Population density
1,385 / sq mi
+2%since 2000
from 1,362 / sq mi in 2000
US average: 261
Median age
41.3
+7%since 2000
from 38.7 in 2000
US average: 37.2
Population, 1990 – 2024
18K18K19K19K19K1990201020202024Marshfield
202419K
1990201020202024
Section 02

Income & economy

Median household income
$43,476
−8%inflation adjusted, since 2000
from $37,248 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,438
+20%since 2000
from $21,965 in 2000
US average: $27,286
Households earning $100K+
23.2%
−1.3 ptssince 2009
from 24.5% in 2009
US average: 33.3%
Poverty rate
10.0%
+3.4 ptssince 2000
from 6.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.442
US average: 0.461
Workforce by industry, 2010
Information14.6%
US avg: 11.5%
Retail trade13.1%
US avg: 10.9%
Wholesale trade5%
US avg: 7.2%
Other services4.5%
US avg: 7%
Public administration4.2%
US avg: 4.9%
Finance & insurance2.9%
US avg: 5.1%
Professional, scientific, technical2.5%
US avg: 4.2%
Arts, entertainment, food2%
US avg: 2.4%
Transportation & warehousing1.9%
US avg: 3.1%
Agriculture, forestry, fishing1.2%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$122,400
+19%inflation adjusted, since 2000
from $81,200 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$572
+6%inflation adjusted, since 2000
from $427 in 2000
US average: $853
Owner-occupied
36.8%
−24.6 ptssince 2000
from 61.4% in 2000
40.1% rent
Vacancy rate
5.5%
−1.2 ptssince 2009
from 6.8% in 2009
US average: 12.1%
Owner cost-burdened
18.0%
+2.5 ptssince 2009
from 15.5% in 2009
US average: 30.9%
Renter cost-burdened
44.5%
+7.5 ptssince 2009
from 37.0% in 2009
US average: 46.8%
Afford Score
2.8
+29%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Marshfield on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.6%(18,158)
Black0.4%(74)
Hispanic / Latino0.8%(146)
Asian1.4%(260)
Other0%
Diversity Score6.3%(1,188)
2010
White, non-Hispanic93.5%(17,870)
Black0.7%(128)
Hispanic / Latino2.4%(452)
Asian2.3%(436)
Other0.3%(54)
Diversity Score13.6%(2,597)
Diversity Score
14
+115%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.7%
+5.6 ptssince 2000
from 21.1% in 2000
US average: 27.9%
High school or higher
88.8%
+6.1 ptssince 2000
from 82.8% in 2000
US average: 84.9%
Graduate degree
9.6%
+1.6 ptssince 2000
from 8.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
14.8 min
+50%since 2000
from 9.9 min in 2000
US average: 25.2
Drive alone to work
79.3%
+1.0 ptssince 2009
from 78.4% in 2009
US average: 76.2%
Carpooled to work
10.4%
+1.0 ptssince 2009
from 9.4% in 2009
US average: 10.4%
Public transit
0.7%
−0.3 ptssince 2009
from 1.0% in 2009
US average: 4.7%
Worked from home
2.6%
−0.7 ptssince 2009
from 3.3% in 2009
US average: 4.1%
Walked to work
4.5%
−1.6 ptssince 2009
from 6.1% in 2009
US average: 2.8%
Biked to work
0.8%
+0.3 ptssince 2009
from 0.6% in 2009
US average: 0.5%
No vehicle available
8.7%
+1.3 ptssince 2009
from 7.4% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.3%
+1.2 ptssince 2009
from 12.1% in 2009
US average: 12.9%
Management & professional
30.3%
−34.0 ptssince 2009
from 64.4% in 2009
US average: 35.2%
Section 08

People & community

Male
48.5%
+0.1 ptssince 2009
from 48.4% in 2009
Female
51.5%
−0.1 ptssince 2009
from 51.6% in 2009
Foreign born
3.1%
+0.2 ptssince 2009
from 2.8% in 2009
US average: 12.8%
Veterans
11.3%
−35.0 ptssince 2009
from 46.3% in 2009
US average: 9.9%
Drill deeper

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Places similar to Marshfield
Head to head

Compare Marshfield to nearby cities

MARSHFIELD VS
Wisconsin Rapids
Income$55,253+27%
Home value$131,900+8%
Population18,654−2%
SEE FULL COMPARISON →
MARSHFIELD VS
Kronenwetter
Income$115,044+165%
Home value$273,300+123%
Population8,413−56%
SEE FULL COMPARISON →
MARSHFIELD VS
Stevens Point
Income$58,031+33%
Home value$195,400+60%
Population26,377+39%
SEE FULL COMPARISON →
MARSHFIELD VS
Wausau
Income$64,389+48%
Home value$167,900+37%
Population40,188+112%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshfield, Wisconsin?

Marshfield, Wisconsin has about 19,118 residents according to the 2010 American Community Survey.

What is the median household income in Marshfield, Wisconsin?

The typical household in Marshfield, Wisconsin earns about $43,476 a year. Half of households make more than that, and half make less.

Is Marshfield, Wisconsin expensive?

In Marshfield, Wisconsin, the median home is worth about $122,400, and the typical rent is about $572 a month.

How educated are people in Marshfield, Wisconsin?

About 26.7% of adults age 25 and over in Marshfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Marshfield, Wisconsin?

About 10.0% of people in Marshfield, Wisconsin live below the federal poverty line.

Has Marshfield, Wisconsin grown since 1990?

Yes, Marshfield, Wisconsin has shrunk since 1990. The population has lost about 145 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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