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CITY

Potomac Mills

Virginia · 5,741 residents · 4.25 sq mi
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The short version

Potomac Mills is wealthier than most US places, with a median household income of $104,545. Population has declined 6% since 2023. Median home value is $582,700. It sits in the top 10% of US cities for household income. Despite a median home value of $582,700, the poverty rate sits 22% above the US average — a pattern often seen in resort and college towns.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 37.4
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
5,741
−6%since 2023
from 6,122 in 2023
2010 – 2024
Population density
1,351 / sq mi
−6%since 2023
from 1,440 / sq mi in 2023
US average: 281
Median age
37.4
Unchangedsince 2023
from 37.3 in 2023
US average: 38.9
Population, 2010 – 2024
5K5K6K6K7K201020202024Potomac Mills
20246K
201020202024
Section 02

Income & economy

Median household income
$104,545
−1%inflation adjusted, since 2023
from $102,464 in 2023
US average: $82,259
2010 – 2024
Per capita income
$43,396
+3%since 2023
from $42,079 in 2023
US average: $44,673
Households earning $100K+
73.1%
+2.5 ptssince 2023
from 70.6% in 2023
US average: 53.3%
Poverty rate
15.2%
+0.2 ptssince 2023
from 15.0% in 2023
US average: 12.5%
Income inequality (Gini)
0.420
+1%since 2023
from 0.416 in 2023
US average: 0.476
Workforce by industry, 2024
Information7.9%
US avg: 10.8%
Other services6.3%
US avg: 6.7%
Retail trade4%
US avg: 9.9%
Finance & insurance3.6%
US avg: 5.9%
Professional, scientific, technical3.6%
US avg: 5.1%
Public administration3.5%
US avg: 4.8%
Wholesale trade2.8%
US avg: 6.9%
Arts, entertainment, food0.9%
US avg: 1.9%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Transportation & warehousing0.4%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$582,700
+2%inflation adjusted, since 2023
from $553,200 in 2023
US average: $376,019
2010 – 2024
Median gross rent
$1,956
−6%inflation adjusted, since 2023
from $2,025 in 2023
US average: $1,442
Owner-occupied
76.1%
+2.8 ptssince 2023
from 73.3% in 2023
23.9% rent
Vacancy rate
7.9%
−0.4 ptssince 2023
from 8.4% in 2023
US average: 10.0%
Owner cost-burdened
28.8%
+0.5 ptssince 2023
from 28.4% in 2023
US average: 22.9%
Renter cost-burdened
77.6%
+10.8 ptssince 2023
from 66.8% in 2023
US average: 47.4%
Afford Score
5.6
+3%since 2023
from 5.4 in 2023
2010 – 2024
Gentrification Score
46
RELATED:See current rent listings in Potomac Mills on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic36.6%(2,242)
Black20.3%(1,245)
Hispanic / Latino26.5%(1,625)
Asian15.7%(963)
Other0.8%(47)
Diversity Score91.2%(5,581)
2024
White, non-Hispanic37.3%(2,139)
Black19.4%(1,116)
Hispanic / Latino24%(1,375)
Asian17.4%(997)
Other2%(114)
Diversity Score91.9%(5,278)
Diversity Score
92
+1%since 2023
from 91 in 2023
2010 – 2024
Section 05

Education

Bachelor's degree or higher
41.1%
+3.6 ptssince 2023
from 37.5% in 2023
US average: 35.6%
High school or higher
86.1%
−1.0 ptssince 2023
from 87.1% in 2023
US average: 89.6%
Graduate degree
16.5%
+0.5 ptssince 2023
from 16.0% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.8 min
Unchangedsince 2023
from 29.9 min in 2023
US average: 26.5
Drive alone to work
64.1%
−1.4 ptssince 2023
from 65.6% in 2023
US average: 68.9%
Carpooled to work
8.3%
−2.4 ptssince 2023
from 10.7% in 2023
US average: 8.5%
Public transit
3.7%
+0.2 ptssince 2023
from 3.5% in 2023
US average: 3.2%
Worked from home
22.4%
+3.2 ptssince 2023
from 19.2% in 2023
US average: 15.0%
Walked to work
0.6%
−0.1 ptssince 2023
from 0.6% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
3.3%
+0.5 ptssince 2023
from 2.8% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
+0.7 ptssince 2023
from 4.1% in 2023
US average: 5.2%
Labor force participation
60.3%
−1.4 ptssince 2023
from 61.7% in 2023
US average: 63.5%
Self-employed
4.3%
−2.1 ptssince 2023
from 6.3% in 2023
US average: 13.1%
Management & professional
48.8%
−0.9 ptssince 2023
from 49.7% in 2023
US average: 42.5%
Section 08

People & community

Male
49.3%
−1.4 ptssince 2023
from 50.7% in 2023
Female
50.7%
+1.4 ptssince 2023
from 49.3% in 2023
Foreign born
30.0%
+1.6 ptssince 2023
from 28.4% in 2023
US average: 14.1%
Veterans
8.2%
−1.5 ptssince 2023
from 9.7% in 2023
US average: 6.2%
With a disability
9.0%
+2.3 ptssince 2023
from 6.7% in 2023
US average: 13.3%
Uninsured
9.1%
−2.4 ptssince 2023
from 11.5% in 2023
US average: 8.4%
Broadband at home
93.9%
−0.2 ptssince 2023
from 94.1% in 2023
US average: 91.0%
English only at home
53.6%
−1.2 ptssince 2023
from 54.8% in 2023
US average: 77.7%
Spanish at home
19.6%
−2.3 ptssince 2023
from 21.9% in 2023
US average: 13.6%
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Frequently asked

How many people live in Potomac Mills, Virginia?

Potomac Mills, Virginia has about 5,741 residents according to the 2024 American Community Survey.

What is the median household income in Potomac Mills, Virginia?

The typical household in Potomac Mills, Virginia earns about $104,545 a year. Half of households make more than that, and half make less.

Is Potomac Mills, Virginia expensive?

In Potomac Mills, Virginia, the median home is worth about $582,700, and the typical rent is about $1,956 a month.

How educated are people in Potomac Mills, Virginia?

About 41.1% of adults age 25 and over in Potomac Mills, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Potomac Mills, Virginia?

About 15.2% of people in Potomac Mills, Virginia live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →