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CITY

Heartland

Texas · 10,607 residents · 3.33 sq mi
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Part of the Dallas metro area
The short version

With 10,607 people, Heartland is a city in Texas. 92% of homes are owner-occupied. This skews young, with a median age of 29.7. That puts it in the top 9% of US cities for household income. Getting to work takes 40 minutes on average. Renters pay $2,333 a month at the median.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 29.7
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

10,607
−4%since 2023
from 11,019 in 2023
2020 – 2024
3,184 / sq mi
−4%since 2023
from 3,308 / sq mi in 2023
US average: 281
29.7
−2%since 2023
from 30.4 in 2023
US average: 38.9
Land area
3.33 sq mi
Population, 20202024
7K8K9K10K11K20202024Heartland
202411K
20202024
Age distribution, 2024
Under 511.6%(1,234)
US avg: 5.6%
5 to 99.7%(1,031)
US avg: 6%
10 to 147.3%(777)
US avg: 6.4%
15 to 196.4%(684)
US avg: 6.6%
20 to 245.7%(604)
US avg: 6.5%
25 to 3424.2%(2,571)
US avg: 13.7%
35 to 4415.7%(1,669)
US avg: 13.2%
45 to 549%(951)
US avg: 12.2%
55 to 646.7%(714)
US avg: 12.7%
65 to 742%(211)
US avg: 10.2%
75 to 841.5%(161)
US avg: 5.1%
85 and over0%(0)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$92,996
−16%inflation adjusted, since 2023
from $107,165 in 2023
US average: $82,259
2020 – 2024
$30,713
−9%since 2023
from $33,734 in 2023
US average: $44,673
Households earning $100K+
68.4%
−5.8 ptssince 2023
from 74.2% in 2023
US average: 53.3%
9.2%
+3.2 ptssince 2023
from 6.0% in 2023
US average: 12.5%
0.332
+10%since 2023
from 0.303 in 2023
US average: 0.476
Workforce by industry, 2024
Information11.2%
US avg: 10.8%
Wholesale trade11%
US avg: 6.9%
Other services9.2%
US avg: 6.7%
Public administration9.2%
US avg: 4.8%
Retail trade7.7%
US avg: 9.9%
Finance & insurance6.6%
US avg: 5.9%
Professional, scientific, technical5.7%
US avg: 5.1%
Transportation & warehousing1.4%
US avg: 2.2%
Education & health services0.9%
US avg: 0.9%
Arts, entertainment, food0.9%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$322,000
+3%inflation adjusted, since 2023
from $305,000 in 2023
US average: $376,019
2020 – 2024
$2,333
−2%inflation adjusted, since 2023
from $2,313 in 2023
US average: $1,442
92.3%
−0.5 ptssince 2023
from 92.7% in 2023
7.7% rent
1.7%
−1.4 ptssince 2023
from 3.0% in 2023
US average: 10.0%
3.93 people
+7%since 2023
from 3.68 people in 2023
US average: 2.54
40.5%
+9.0 ptssince 2023
from 31.5% in 2023
US average: 22.9%
78.4%
+26.3 ptssince 2023
from 52.1% in 2023
US average: 47.4%
3.5
+22%since 2023
from 2.8 in 2023
2020 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2023
White, non-Hispanic24.9%(2,744)
Black40.3%(4,438)
Hispanic / Latino31.7%(3,494)
Asian0.8%(92)
Other2.3%(251)
2024
White, non-Hispanic26%(2,754)
Black38.6%(4,090)
Hispanic / Latino32.2%(3,419)
Asian1.3%(141)
Other1.9%(203)
85
+1%since 2023
from 84 in 2023
2021 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican25.6%(2,715)
Puerto Rican3.2%(344)
Nicaraguan2.3%(249)
Guatemalan0.5%(51)
Cuban0.4%(43)
Asian origin
Vietnamese0.7%(78)
Asian Indian0.3%(36)
Pakistani0.3%(27)
Ancestry
English5.1%(541)
German3.2%(338)
American2.7%(290)
Irish1.3%(137)
Nigerian1.1%(119)
Scottish0.9%(91)
West Indian0.8%(89)
Jamaican0.8%(89)
Scotch-Irish0.5%(56)
Dutch0.5%(54)
Portuguese0.5%(54)
+ 6 more ancestry groups with data
Arab0.4%(39)
Lebanese0.4%(39)
Danish0.2%(24)
Norwegian0.2%(24)
Italian0.2%(21)
French0.2%(20)
Section 05

Education

32.8%
−0.1 ptssince 2023
from 32.9% in 2023
US average: 35.6%
High school or higher
86.2%
−1.3 ptssince 2023
from 87.4% in 2023
US average: 89.6%
10.9%
−0.4 ptssince 2023
from 11.4% in 2023
US average: 14.0%
Section 06

Commute & transportation

40.0 min
+6%since 2023
from 37.5 min in 2023
US average: 26.5
77.2%
+0.7 ptssince 2023
from 76.5% in 2023
US average: 68.9%
3.5%
−4.2 ptssince 2023
from 7.7% in 2023
US average: 8.5%
0.0%
−0.7 ptssince 2023
from 0.7% in 2023
US average: 3.2%
15.0%
+2.3 ptssince 2023
from 12.7% in 2023
US average: 15.0%
2.6%
+0.5 ptssince 2023
from 2.1% in 2023
US average: 2.4%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
2.9%
+1.7 ptssince 2023
from 1.2% in 2023
US average: 8.3%
Section 07

Work & employment

11.5%
+3.2 ptssince 2023
from 8.3% in 2023
US average: 5.2%
75.9%
−6.1 ptssince 2023
from 82.0% in 2023
US average: 63.5%
Women 20-64 in the labor force
75.1%
US average: 74.6%
15.8%
−2.4 ptssince 2023
from 18.2% in 2023
US average: 13.1%
39.9%
−1.8 ptssince 2023
from 41.8% in 2023
US average: 42.5%
Section 08

People & community

49.7%
−2.5 ptssince 2023
from 52.3% in 2023
50.3%
+2.5 ptssince 2023
from 47.7% in 2023
13.4%
−1.8 ptssince 2023
from 15.2% in 2023
US average: 14.1%
3.6%
+0.9 ptssince 2023
from 2.7% in 2023
US average: 6.2%
11.7%
+1.0 ptssince 2023
from 10.7% in 2023
US average: 13.3%
17.8%
−0.6 ptssince 2023
from 18.4% in 2023
US average: 8.4%
95.8%
−2.5 ptssince 2023
from 98.3% in 2023
US average: 91.0%
Computer in household
100.0%
US average: 95.5%
87.1%
US average: 87.7%
71.8%
+4.7 ptssince 2023
from 67.1% in 2023
US average: 77.7%
22.7%
−0.8 ptssince 2023
from 23.5% in 2023
US average: 13.6%
Marital status
Men 15+
Never married44.1%(1,629)
Married52.5%(1,936)
Widowed0%(0)
Divorced3.4%(125)
Women 15+
Never married39.2%(1,520)
Married50.5%(1,955)
Widowed4.3%(166)
Divorced6%(234)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

17.8%
−0.6 ptssince 2023
from 18.4% in 2023
US average: 8.4%
57.8%
US average: 54.8%
Direct-purchase
14.8%
US average: 13.8%
3.9%
US average: 18.4%
15.1%
US average: 20.9%
VA health care
1.1%
US average: 2.2%
Any private
69.2%
US average: 67.1%
Any public
19.8%
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)48.6%(121)
US avg: 26.4%
Gulf War (1990s)12.4%(31)
US avg: 24.3%
Vietnam era0%(0)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 249 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Heartland, Texas?

Heartland, Texas has about 10,607 residents according to the 2024 American Community Survey.

What is the median household income in Heartland, Texas?

The typical household in Heartland, Texas earns about $92,996 a year. Half of households make more than that, and half make less.

Is Heartland, Texas expensive?

In Heartland, Texas, the median home is worth about $322,000, and the typical rent is about $2,333 a month.

How educated are people in Heartland, Texas?

About 32.8% of adults age 25 and over in Heartland, Texas hold a bachelor's degree or higher.

What is the poverty rate in Heartland, Texas?

About 9.2% of people in Heartland, Texas live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →