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CITY

Heartland

Texas · 10,607 residents · 3.331 sq mi
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Part of the Dallas metro area
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Notable rankings
#309Highest homeownership rateof 6,82392.3%
The short version

Heartland is wealthier than most US places, with a median household income of $92,996. Population has declined 4% since 2023. Median home value is $322,000. At a median age of 29.7, residents skew younger than the country as a whole. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 29.7
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
10,607
−4%since 2023
from 11,019 in 2023
2020 – 2024
Population density
3,184 / sq mi
−4%since 2023
from 3,308 / sq mi in 2023
US average: 281
Median age
29.7
−2%since 2023
from 30.4 in 2023
US average: 38.9
Population, 2020 – 2024
7K8K9K10K11K20202024Heartland
202411K
20202024
Section 02

Income & economy

Median household income
$92,996
−16%inflation adjusted, since 2023
from $107,165 in 2023
US average: $82,259
2020 – 2024
Per capita income
$30,713
−9%since 2023
from $33,734 in 2023
US average: $44,673
Households earning $100K+
68.4%
−5.8 ptssince 2023
from 74.2% in 2023
US average: 53.3%
Poverty rate
9.2%
+3.2 ptssince 2023
from 6.0% in 2023
US average: 12.5%
Income inequality (Gini)
0.332
+10%since 2023
from 0.303 in 2023
US average: 0.476
Workforce by industry, 2024
Information11.2%
US avg: 10.8%
Wholesale trade11%
US avg: 6.9%
Other services9.2%
US avg: 6.7%
Public administration9.2%
US avg: 4.8%
Retail trade7.7%
US avg: 9.9%
Finance & insurance6.6%
US avg: 5.9%
Professional, scientific, technical5.7%
US avg: 5.1%
Transportation & warehousing1.4%
US avg: 2.2%
Education & health services0.9%
US avg: 0.9%
Arts, entertainment, food0.9%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$322,000
+3%inflation adjusted, since 2023
from $305,000 in 2023
US average: $376,019
2020 – 2024
Median gross rent
$2,333
−2%inflation adjusted, since 2023
from $2,313 in 2023
US average: $1,442
Owner-occupied
92.3%
−0.5 ptssince 2023
from 92.7% in 2023
7.7% rent
Vacancy rate
1.7%
−1.4 ptssince 2023
from 3.0% in 2023
US average: 10.0%
Owner cost-burdened
40.5%
+9.0 ptssince 2023
from 31.5% in 2023
US average: 22.9%
Renter cost-burdened
78.4%
+26.3 ptssince 2023
from 52.1% in 2023
US average: 47.4%
Afford Score
3.5
+22%since 2023
from 2.8 in 2023
2020 – 2024
RELATED:See current rent listings in Heartland on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic24.9%(2,744)
Black40.3%(4,438)
Hispanic / Latino31.7%(3,494)
Asian0.8%(92)
Other2.3%(251)
Diversity Score84.3%(9,292)
2024
White, non-Hispanic26%(2,754)
Black38.6%(4,090)
Hispanic / Latino32.2%(3,419)
Asian1.3%(141)
Other1.9%(203)
Diversity Score84.9%(9,009)
Diversity Score
85
+1%since 2023
from 84 in 2023
2020 – 2024
Section 05

Education

Bachelor's degree or higher
32.8%
−0.1 ptssince 2023
from 32.9% in 2023
US average: 35.6%
High school or higher
86.2%
−1.3 ptssince 2023
from 87.4% in 2023
US average: 89.6%
Graduate degree
10.9%
−0.4 ptssince 2023
from 11.4% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
40.0 min
+6%since 2023
from 37.5 min in 2023
US average: 26.5
Drive alone to work
77.2%
+0.7 ptssince 2023
from 76.5% in 2023
US average: 68.9%
Carpooled to work
3.5%
−4.2 ptssince 2023
from 7.7% in 2023
US average: 8.5%
Public transit
0.0%
−0.7 ptssince 2023
from 0.7% in 2023
US average: 3.2%
Worked from home
15.0%
+2.3 ptssince 2023
from 12.7% in 2023
US average: 15.0%
Walked to work
2.6%
+0.5 ptssince 2023
from 2.1% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
2.9%
+1.7 ptssince 2023
from 1.2% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
11.5%
+3.2 ptssince 2023
from 8.3% in 2023
US average: 5.2%
Labor force participation
75.9%
−6.1 ptssince 2023
from 82.0% in 2023
US average: 63.5%
Self-employed
15.8%
−2.4 ptssince 2023
from 18.2% in 2023
US average: 13.1%
Management & professional
39.9%
−1.8 ptssince 2023
from 41.8% in 2023
US average: 42.5%
Section 08

People & community

Male
49.7%
−2.5 ptssince 2023
from 52.3% in 2023
Female
50.3%
+2.5 ptssince 2023
from 47.7% in 2023
Foreign born
13.4%
−1.8 ptssince 2023
from 15.2% in 2023
US average: 14.1%
Veterans
3.6%
+0.9 ptssince 2023
from 2.7% in 2023
US average: 6.2%
With a disability
11.7%
+1.0 ptssince 2023
from 10.7% in 2023
US average: 13.3%
Uninsured
17.8%
−0.6 ptssince 2023
from 18.4% in 2023
US average: 8.4%
Broadband at home
95.8%
−2.5 ptssince 2023
from 98.3% in 2023
US average: 91.0%
English only at home
71.8%
+4.7 ptssince 2023
from 67.1% in 2023
US average: 77.7%
Spanish at home
22.7%
−0.8 ptssince 2023
from 23.5% in 2023
US average: 13.6%
Drill deeper

Places similar to Heartland

Bithlo
Pop 10,486
Lighthouse Point
Pop 10,756
Bardmoor
Pop 10,292
Laurel
Pop 11,741
Places similar to Heartland
Head to head

Compare Heartland to nearby cities

HEARTLAND VS
Forney
Income$104,112+12%
Home value$346,400+8%
Population41,658+293%
SEE FULL COMPARISON →
HEARTLAND VS
Seagoville
Income$66,743−28%
Home value$230,400−28%
Population21,077+99%
SEE FULL COMPARISON →
HEARTLAND VS
Travis Ranch
Income$83,801−10%
Home value$345,400+7%
Population9,025−15%
SEE FULL COMPARISON →
HEARTLAND VS
Mesquite
Income$72,537−22%
Home value$245,700−24%
Population150,693+1321%
SEE FULL COMPARISON →
Frequently asked

How many people live in Heartland, Texas?

Heartland, Texas has about 10,607 residents according to the 2024 American Community Survey.

What is the median household income in Heartland, Texas?

The typical household in Heartland, Texas earns about $92,996 a year. Half of households make more than that, and half make less.

Is Heartland, Texas expensive?

In Heartland, Texas, the median home is worth about $322,000, and the typical rent is about $2,333 a month.

How educated are people in Heartland, Texas?

About 32.8% of adults age 25 and over in Heartland, Texas hold a bachelor's degree or higher.

What is the poverty rate in Heartland, Texas?

About 9.2% of people in Heartland, Texas live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →