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CITY

Owasso

Oklahoma · 43,117 residents (2025 est.) · 17.02 sq mi
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The short version

Owasso has roughly average household income, with a median household income of $79,036. The city has more than doubled in size since 2000, adding 21,649 residents. Median home value has more than doubled since 2000, reaching $243,100. At a median age of 34.0, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $82,259
Younger
median age 34.0
US median: 38.9
Average education
35% hold a bachelor's degree
US average: 36%
Less affordable
home values up 38%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
40,151
+117%since 2000
from 18,502 in 2000
1990 – 2025
Population density
2,359 / sq mi
+117%since 2000
from 1,087 / sq mi in 2000
US average: 281
Median age
34.0
+7%since 2000
from 31.7 in 2000
US average: 38.9

PEP 2025 EST:43,117 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8K17K26K34K43K1990201020202024Owasso
202440K
1990201020202024
Section 02

Income & economy

Median household income
$79,036
−13%inflation adjusted, since 2000
from $49,798 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,590
+94%since 2000
from $19,417 in 2000
US average: $44,673
Households earning $100K+
52.8%
+14.3 ptssince 2009
from 38.5% in 2009
US average: 53.3%
Poverty rate
7.3%
+2.5 ptssince 2000
from 4.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.380
+5%since 2010
from 0.361 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.4%
US avg: 9.9%
Information12%
US avg: 10.8%
Finance & insurance8.5%
US avg: 5.9%
Professional, scientific, technical6.4%
US avg: 5.1%
Other services5.6%
US avg: 6.7%
Wholesale trade5.1%
US avg: 6.9%
Public administration4.1%
US avg: 4.8%
Arts, entertainment, food2.5%
US avg: 1.9%
Education & health services2.1%
US avg: 0.9%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Transportation & warehousing1.4%
US avg: 2.2%
Manufacturing1.1%
US avg: 0.4%
Construction0.3%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$243,100
+38%inflation adjusted, since 2000
from $96,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,270
+15%inflation adjusted, since 2000
from $604 in 2000
US average: $1,442
Owner-occupied
63.5%
−8.7 ptssince 2000
from 72.2% in 2000
36.5% rent
Vacancy rate
3.0%
−0.8 ptssince 2009
from 3.8% in 2009
US average: 10.0%
Owner cost-burdened
20.1%
−0.5 ptssince 2009
from 20.6% in 2009
US average: 22.9%
Renter cost-burdened
41.5%
+8.3 ptssince 2009
from 33.2% in 2009
US average: 47.4%
Afford Score
3.1
+59%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
41
RELATED:See current rent listings in Owasso on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic84.8%(15,688)
Black1.5%(276)
Hispanic / Latino3.9%(729)
Asian1%(190)
Other0%
Diversity Score16.8%(3,106)
2024
White, non-Hispanic65.7%(26,389)
Black3.4%(1,365)
Hispanic / Latino11.7%(4,679)
Asian2.2%(895)
Other17%(6,823)
Diversity Score65.5%(26,295)
Diversity Score
65
+290%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
34.6%
+9.5 ptssince 2000
from 25.1% in 2000
US average: 35.6%
High school or higher
94.8%
+6.6 ptssince 2000
from 88.2% in 2000
US average: 89.6%
Graduate degree
10.8%
+4.0 ptssince 2000
from 6.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.7 min
+90%since 2000
from 11.4 min in 2000
US average: 26.5
Drive alone to work
78.7%
−5.4 ptssince 2009
from 84.1% in 2009
US average: 68.9%
Carpooled to work
7.1%
−1.9 ptssince 2009
from 9.0% in 2009
US average: 8.5%
Public transit
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
12.9%
+9.1 ptssince 2009
from 3.8% in 2009
US average: 15.0%
Walked to work
0.7%
−1.0 ptssince 2009
from 1.6% in 2009
US average: 2.4%
Biked to work
0.1%
+0.1 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.5%
−1.8 ptssince 2009
from 5.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.4%
+1.7 ptssince 2011
from 3.8% in 2011
US average: 5.2%
Labor force participation
71.6%
−2.9 ptssince 2011
from 74.5% in 2011
US average: 63.5%
Self-employed
12.2%
+2.6 ptssince 2009
from 9.6% in 2009
US average: 13.1%
Management & professional
43.5%
−21.4 ptssince 2009
from 64.9% in 2009
US average: 42.5%
Section 08

People & community

Male
48.9%
−0.7 ptssince 2009
from 49.6% in 2009
Female
51.1%
+0.7 ptssince 2009
from 50.4% in 2009
Foreign born
4.7%
+0.2 ptssince 2009
from 4.4% in 2009
US average: 14.1%
Veterans
8.8%
−39.2 ptssince 2009
from 48.0% in 2009
US average: 6.2%
With a disability
12.4%
+1.8 ptssince 2012
from 10.6% in 2012
US average: 13.3%
Uninsured
8.3%
−80.5 ptssince 2013
from 88.8% in 2013
US average: 8.4%
Broadband at home
95.7%
+8.5 ptssince 2017
from 87.2% in 2017
US average: 91.0%
English only at home
90.9%
−1.8 ptssince 2016
from 92.7% in 2016
US average: 77.7%
Spanish at home
6.2%
+1.4 ptssince 2016
from 4.8% in 2016
US average: 13.6%
Drill deeper

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OWASSO VS
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OWASSO VS
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OWASSO VS
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Frequently asked

How many people live in Owasso, Oklahoma?

Owasso, Oklahoma has about 40,151 residents according to the 2024 American Community Survey.

What is the median household income in Owasso, Oklahoma?

The typical household in Owasso, Oklahoma earns about $79,036 a year. Half of households make more than that, and half make less.

Is Owasso, Oklahoma expensive?

In Owasso, Oklahoma, the median home is worth about $243,100, and the typical rent is about $1,270 a month.

How educated are people in Owasso, Oklahoma?

About 34.6% of adults age 25 and over in Owasso, Oklahoma hold a bachelor's degree or higher.

What is the poverty rate in Owasso, Oklahoma?

About 7.3% of people in Owasso, Oklahoma live below the federal poverty line.

Has Owasso, Oklahoma grown since 1990?

Yes, Owasso, Oklahoma has grown since 1990. The population has added about 29,015 residents, a change of about 261 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →