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CITY · 2020 ACS

Owatonna

Minnesota · 26,420 residents · 15.166 sq mi
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The short version

Owatonna has roughly average household income, with a median household income of $66,037. Population has grown 18% since 2000. Median home value has risen by half since 2000, reaching $171,400.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 38.8
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
26,420
+18%since 2000
from 22,434 in 2000
1990 – 2025
Population density
1,742 / sq mi
+18%since 2000
from 1,479 / sq mi in 2000
US average: 280
Median age
38.8
+11%since 2000
from 34.9 in 2000
US average: 38.8
Population, 1990 – 2024
19K21K23K25K27K1990201020202024Owatonna
202426K
1990201020202024
Section 02

Income & economy

Median household income
$66,037
−4%inflation adjusted, since 2000
from $45,660 in 2000
US average: $66,278
1990 – 2024
Per capita income
$35,198
+72%since 2000
from $20,513 in 2000
US average: $35,364
Households earning $100K+
44.4%
+15.1 ptssince 2009
from 29.3% in 2009
US average: 43.9%
Poverty rate
7.8%
+1.2 ptssince 2000
from 6.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade25.5%
US avg: 10%
Information13.5%
US avg: 11.1%
Other services8.9%
US avg: 6.6%
Public administration8.6%
US avg: 4.7%
Wholesale trade5.2%
US avg: 6.7%
Finance & insurance2.6%
US avg: 5.5%
Professional, scientific, technical2.5%
US avg: 4.7%
Transportation & warehousing2.4%
US avg: 2.5%
Agriculture, forestry, fishing2.2%
US avg: 1.7%
Construction2%
US avg: 1.2%
Arts, entertainment, food1.2%
US avg: 2%
Manufacturing0.2%
US avg: 0.5%
Education & health services0.1%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$171,400
+12%inflation adjusted, since 2000
from $101,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$811
+13%inflation adjusted, since 2000
from $478 in 2000
US average: $1,124
Owner-occupied
71.7%
−4.7 ptssince 2000
from 76.3% in 2000
28.3% rent
Afford Score
2.6
+17%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Owatonna on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.8%(20,604)
Black1.6%(348)
Hispanic / Latino4.3%(967)
Asian1%(222)
Other0%
Diversity Score16.5%(3,695)
2020
White, non-Hispanic81%(21,410)
Black5%(1,308)
Hispanic / Latino9.6%(2,539)
Asian1.1%(289)
Other2.7%(718)
Diversity Score40.3%(10,660)
Diversity Score
40
+145%since 2000
from 16 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.4%
+6.2 ptssince 2000
from 23.2% in 2000
US average: 32.9%
High school or higher
93.0%
+5.9 ptssince 2000
from 87.1% in 2000
US average: 88.5%
Graduate degree
9.7%
+3.9 ptssince 2000
from 5.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
15.8 min
+33%since 2000
from 11.9 min in 2000
US average: 26.9
Drive alone to work
84.3%
+2.9 ptssince 2009
from 81.4% in 2009
US average: 75.1%
No vehicle available
8.6%
+2.1 ptssince 2009
from 6.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.7%
−2.3 ptssince 2011
from 5.9% in 2011
US average: 5.4%
Labor force participation
67.6%
−4.9 ptssince 2011
from 72.5% in 2011
US average: 63.4%
Management & professional
35.0%
−26.7 ptssince 2009
from 61.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.6%
+1.8 ptssince 2009
from 47.8% in 2009
Female
50.4%
−1.8 ptssince 2009
from 52.2% in 2009
Foreign born
5.3%
+1.6 ptssince 2009
from 3.7% in 2009
US average: 13.5%
Uninsured
2.9%
−91.7 ptssince 2013
from 94.6% in 2013
US average: 8.8%
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Frequently asked

How many people live in Owatonna, Minnesota?

Owatonna, Minnesota has about 26,420 residents according to the 2020 American Community Survey.

What is the median household income in Owatonna, Minnesota?

The typical household in Owatonna, Minnesota earns about $66,037 a year. Half of households make more than that, and half make less.

Is Owatonna, Minnesota expensive?

In Owatonna, Minnesota, the median home is worth about $171,400, and the typical rent is about $811 a month.

How educated are people in Owatonna, Minnesota?

About 29.4% of adults age 25 and over in Owatonna, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Owatonna, Minnesota?

About 7.8% of people in Owatonna, Minnesota live below the federal poverty line.

Has Owatonna, Minnesota grown since 1990?

Yes, Owatonna, Minnesota has grown since 1990. The population has added about 7,034 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →