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CITY · 2010 ACS

Denison

Iowa · 8,298 residents · 6.547 sq mi
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The short version

Denison has lower-than-average household income, with a median household income of $43,775. Population has held roughly steady since 2000. Median home value is $99,000. At a median age of 32.6, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 32.6
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
8,298
+13%since 2000
from 7,339 in 2000
1990 – 2025
Population density
1,267 / sq mi
+13%since 2000
from 1,121 / sq mi in 2000
US average: 261
Median age
32.6
−8%since 2000
from 35.3 in 2000
US average: 37.2
Population, 1990 – 2024
6K7K7K8K9K1990201020202024Denison
20248K
1990201020202024
Section 02

Income & economy

Median household income
$43,775
+4%inflation adjusted, since 2000
from $33,187 in 2000
US average: $52,703
1990 – 2024
Per capita income
$19,635
+28%since 2000
from $15,391 in 2000
US average: $27,286
Households earning $100K+
18.3%
−0.6 ptssince 2009
from 18.9% in 2009
US average: 33.3%
Poverty rate
10.0%
−2.0 ptssince 2000
from 12.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.401
US average: 0.461
Workforce by industry, 2010
Retail trade40.2%
US avg: 10.9%
Wholesale trade9.9%
US avg: 7.2%
Information6.6%
US avg: 11.5%
Other services3.7%
US avg: 7%
Agriculture, forestry, fishing3.7%
US avg: 1.9%
Construction3.7%
US avg: 1.4%
Finance & insurance3.4%
US avg: 5.1%
Professional, scientific, technical2.6%
US avg: 4.2%
Public administration2.6%
US avg: 4.9%
Education & health services0.8%
US avg: 0.9%
Arts, entertainment, food0.6%
US avg: 2.4%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 3.1%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$99,000
+9%inflation adjusted, since 2000
from $71,500 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$472
−2%inflation adjusted, since 2000
from $379 in 2000
US average: $853
Owner-occupied
39.2%
−25.8 ptssince 2000
from 65.0% in 2000
36.3% rent
Vacancy rate
2.3%
−2.6 ptssince 2009
from 4.9% in 2009
US average: 12.1%
Owner cost-burdened
15.9%
+1.3 ptssince 2009
from 14.7% in 2009
US average: 30.9%
Renter cost-burdened
36.6%
+8.0 ptssince 2009
from 28.6% in 2009
US average: 46.8%
Afford Score
2.3
+5%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Denison on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic79.5%(5,836)
Black1.4%(105)
Hispanic / Latino17.4%(1,274)
Asian0.8%(60)
Other0%
Diversity Score40.7%(2,986)
2010
White, non-Hispanic53.9%(4,471)
Black2.1%(178)
Hispanic / Latino42.1%(3,490)
Asian1%(83)
Other0.5%(42)
Diversity Score66%(5,481)
Diversity Score
66
+62%since 2000
from 41 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.4%
+4.8 ptssince 2000
from 13.6% in 2000
US average: 27.9%
High school or higher
68.8%
−4.7 ptssince 2000
from 73.5% in 2000
US average: 84.9%
Graduate degree
6.3%
+3.1 ptssince 2000
from 3.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
8.6 min
−18%since 2000
from 10.5 min in 2000
US average: 25.2
Drive alone to work
69.7%
+2.2 ptssince 2009
from 67.6% in 2009
US average: 76.2%
Carpooled to work
22.5%
+0.5 ptssince 2009
from 22.0% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
4.8%
−2.9 ptssince 2009
from 7.7% in 2009
US average: 4.1%
Walked to work
3.0%
+2.1 ptssince 2009
from 1.0% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
8.9%
−0.3 ptssince 2009
from 9.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
7.8%
+0.9 ptssince 2009
from 7.0% in 2009
US average: 12.9%
Management & professional
17.9%
−36.2 ptssince 2009
from 54.1% in 2009
US average: 35.2%
Section 08

People & community

Male
51.2%
+1.3 ptssince 2009
from 49.9% in 2009
Female
48.8%
−1.3 ptssince 2009
from 50.1% in 2009
Foreign born
23.0%
+2.5 ptssince 2009
from 20.4% in 2009
US average: 12.8%
Veterans
5.5%
−43.2 ptssince 2009
from 48.8% in 2009
US average: 9.9%
Drill deeper

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DENISON VS
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DENISON VS
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Frequently asked

How many people live in Denison, Iowa?

Denison, Iowa has about 8,298 residents according to the 2010 American Community Survey.

What is the median household income in Denison, Iowa?

The typical household in Denison, Iowa earns about $43,775 a year. Half of households make more than that, and half make less.

Is Denison, Iowa expensive?

In Denison, Iowa, the median home is worth about $99,000, and the typical rent is about $472 a month.

How educated are people in Denison, Iowa?

About 18.4% of adults age 25 and over in Denison, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Denison, Iowa?

About 10.0% of people in Denison, Iowa live below the federal poverty line.

Has Denison, Iowa grown since 1990?

Yes, Denison, Iowa has grown since 1990. The population has added about 1,694 residents, a change of about 26 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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