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CITY

Denison

Iowa · 8,214 residents (2025 est.) · 6.547 sq mi
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The short version

Denison has lower-than-average household income, with a median household income of $65,684. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $150,200. At a median age of 34.3, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 34.3
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
8,260
+13%since 2000
from 7,339 in 2000
1990 – 2025
Population density
1,262 / sq mi
+13%since 2000
from 1,121 / sq mi in 2000
US average: 281
Median age
34.3
−3%since 2000
from 35.3 in 2000
US average: 38.9

PEP 2025 EST:8,214 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6K7K7K8K9K1990201020202024Denison
20248K
1990201020202024
Section 02

Income & economy

Median household income
$65,684
+9%inflation adjusted, since 2000
from $33,187 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,674
+93%since 2000
from $15,391 in 2000
US average: $44,673
Households earning $100K+
41.3%
+22.4 ptssince 2009
from 18.9% in 2009
US average: 53.3%
Poverty rate
17.5%
+5.4 ptssince 2000
from 12.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.420
+5%since 2010
from 0.401 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade35.3%
US avg: 9.9%
Information11.7%
US avg: 10.8%
Other services4.9%
US avg: 6.7%
Finance & insurance4.6%
US avg: 5.9%
Transportation & warehousing4.5%
US avg: 2.2%
Professional, scientific, technical4.3%
US avg: 5.1%
Agriculture, forestry, fishing3.8%
US avg: 1.6%
Construction3.8%
US avg: 1.2%
Public administration3.6%
US avg: 4.8%
Wholesale trade2%
US avg: 6.9%
Education & health services0.3%
US avg: 0.9%
Arts, entertainment, food0.3%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$150,200
+15%inflation adjusted, since 2000
from $71,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$731
+6%inflation adjusted, since 2000
from $379 in 2000
US average: $1,442
Owner-occupied
71.3%
+6.3 ptssince 2000
from 65.0% in 2000
28.7% rent
Vacancy rate
4.9%
Unchangedsince 2009
from 4.9% in 2009
US average: 10.0%
Owner cost-burdened
8.3%
−6.3 ptssince 2009
from 14.7% in 2009
US average: 22.9%
Renter cost-burdened
36.9%
+8.3 ptssince 2009
from 28.6% in 2009
US average: 47.4%
Afford Score
2.3
+6%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
37
RELATED:See current rent listings in Denison on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic79.5%(5,836)
Black1.4%(105)
Hispanic / Latino17.4%(1,274)
Asian0.8%(60)
Other0%
Diversity Score40.7%(2,986)
2024
White, non-Hispanic42.9%(3,540)
Black1.5%(123)
Hispanic / Latino48.8%(4,029)
Asian3.3%(274)
Other3.6%(294)
Diversity Score72%(5,945)
Diversity Score
72
+77%since 2000
from 41 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.5%
+3.9 ptssince 2000
from 13.6% in 2000
US average: 35.6%
High school or higher
74.3%
+0.8 ptssince 2000
from 73.5% in 2000
US average: 89.6%
Graduate degree
4.6%
+1.4 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
12.7 min
+21%since 2000
from 10.5 min in 2000
US average: 26.5
Drive alone to work
70.3%
+2.8 ptssince 2009
from 67.6% in 2009
US average: 68.9%
Carpooled to work
17.8%
−4.2 ptssince 2009
from 22.0% in 2009
US average: 8.5%
Public transit
3.5%
+3.5 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
4.3%
−3.4 ptssince 2009
from 7.7% in 2009
US average: 15.0%
Walked to work
2.7%
+1.7 ptssince 2009
from 1.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.5%
−4.7 ptssince 2009
from 9.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.4%
Unchangedsince 2011
from 5.4% in 2011
US average: 5.2%
Labor force participation
67.1%
+6.0 ptssince 2011
from 61.1% in 2011
US average: 63.5%
Self-employed
14.0%
+7.0 ptssince 2009
from 7.0% in 2009
US average: 13.1%
Management & professional
17.4%
−36.7 ptssince 2009
from 54.1% in 2009
US average: 42.5%
Section 08

People & community

Male
50.7%
+0.9 ptssince 2009
from 49.9% in 2009
Female
49.3%
−0.9 ptssince 2009
from 50.1% in 2009
Foreign born
30.9%
+10.4 ptssince 2009
from 20.4% in 2009
US average: 14.1%
Veterans
4.5%
−44.2 ptssince 2009
from 48.8% in 2009
US average: 6.2%
With a disability
20.3%
+7.2 ptssince 2012
from 13.1% in 2012
US average: 13.3%
Uninsured
10.9%
−71.9 ptssince 2013
from 82.8% in 2013
US average: 8.4%
Broadband at home
89.7%
+24.9 ptssince 2017
from 64.8% in 2017
US average: 91.0%
English only at home
56.4%
−3.1 ptssince 2016
from 59.5% in 2016
US average: 77.7%
Spanish at home
39.8%
+1.5 ptssince 2016
from 38.3% in 2016
US average: 13.6%
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Frequently asked

How many people live in Denison, Iowa?

Denison, Iowa has about 8,260 residents according to the 2024 American Community Survey.

What is the median household income in Denison, Iowa?

The typical household in Denison, Iowa earns about $65,684 a year. Half of households make more than that, and half make less.

Is Denison, Iowa expensive?

In Denison, Iowa, the median home is worth about $150,200, and the typical rent is about $731 a month.

How educated are people in Denison, Iowa?

About 17.5% of adults age 25 and over in Denison, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Denison, Iowa?

About 17.5% of people in Denison, Iowa live below the federal poverty line.

Has Denison, Iowa grown since 1990?

Yes, Denison, Iowa has grown since 1990. The population has added about 1,656 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →