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CITY · 2010 ACS

Willows

California · 6,166 residents · 2.836 sq mi
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The short version

Willows has lower-than-average household income, with a median household income of $42,787. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has more than doubled since 2000, reaching $242,800. At a median age of 32.6, residents skew younger than the country as a whole. Households here earn about 30% less than the California median.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 32.6
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Less affordable
home values up 109%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
6,166
−1%since 2000
from 6,220 in 2000
1990 – 2025
Population density
2,174 / sq mi
−1%since 2000
from 2,193 / sq mi in 2000
US average: 261
Median age
32.6
+5%since 2000
from 31.0 in 2000
US average: 37.2
Population, 1990 – 2024
6K6K6K6K6K1990201020202024Willows
20246K
1990201020202024
Section 02

Income & economy

Median household income
$42,787
+23%inflation adjusted, since 2000
from $27,466 in 2000
US average: $52,703
1990 – 2024
Per capita income
$20,282
+62%since 2000
from $12,523 in 2000
US average: $27,286
Households earning $100K+
22.3%
+1.6 ptssince 2009
from 20.7% in 2009
US average: 33.3%
Poverty rate
22.2%
−2.4 ptssince 2000
from 24.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.444
US average: 0.461
Workforce by industry, 2010
Agriculture, forestry, fishing13.7%
US avg: 1.9%
Construction13.7%
US avg: 1.4%
Information10.8%
US avg: 11.5%
Retail trade9.2%
US avg: 10.9%
Other services6.4%
US avg: 7%
Finance & insurance5.6%
US avg: 5.1%
Public administration5.2%
US avg: 4.9%
Education & health services3.3%
US avg: 0.9%
Wholesale trade3.3%
US avg: 7.2%
Professional, scientific, technical2.3%
US avg: 4.2%
Transportation & warehousing2.2%
US avg: 3.1%
Arts, entertainment, food1.6%
US avg: 2.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$242,800
+109%inflation adjusted, since 2000
from $91,600 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$705
+30%inflation adjusted, since 2000
from $429 in 2000
US average: $853
Owner-occupied
37.4%
−17.2 ptssince 2000
from 54.6% in 2000
47.2% rent
Vacancy rate
5.6%
−2.1 ptssince 2009
from 7.7% in 2009
US average: 12.1%
Owner cost-burdened
33.8%
−2.3 ptssince 2009
from 36.1% in 2009
US average: 30.9%
Renter cost-burdened
57.5%
−3.7 ptssince 2009
from 61.2% in 2009
US average: 46.8%
Afford Score
5.7
+70%since 2000
from 3.3 in 2000
1990 – 2024
RELATED:See current rent listings in Willows on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic61%(3,795)
Black0.8%(50)
Hispanic / Latino23.2%(1,446)
Asian10%(619)
Other0%
Diversity Score64.6%(4,018)
2010
White, non-Hispanic57.7%(3,559)
Black1.1%(68)
Hispanic / Latino32.8%(2,020)
Asian4.7%(291)
Other6.1%(378)
Diversity Score71.8%(4,427)
Diversity Score
72
+11%since 2000
from 65 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.7%
+8.8 ptssince 2000
from 9.0% in 2000
US average: 27.9%
High school or higher
74.6%
+3.7 ptssince 2000
from 70.8% in 2000
US average: 84.9%
Graduate degree
5.8%
+3.5 ptssince 2000
from 2.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.2 min
+33%since 2000
from 13.7 min in 2000
US average: 25.2
Drive alone to work
77.2%
+2.1 ptssince 2009
from 75.1% in 2009
US average: 76.2%
Carpooled to work
13.5%
−0.7 ptssince 2009
from 14.2% in 2009
US average: 10.4%
Public transit
0.4%
−0.1 ptssince 2009
from 0.5% in 2009
US average: 4.7%
Worked from home
6.1%
−0.3 ptssince 2009
from 6.4% in 2009
US average: 4.1%
Walked to work
2.8%
−0.2 ptssince 2009
from 3.0% in 2009
US average: 2.8%
Biked to work
0.0%
−0.9 ptssince 2009
from 0.9% in 2009
US average: 0.5%
No vehicle available
6.9%
−0.1 ptssince 2009
from 7.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
20.2%
Unchangedsince 2009
from 20.2% in 2009
US average: 12.9%
Management & professional
25.2%
−26.3 ptssince 2009
from 51.5% in 2009
US average: 35.2%
Section 08

People & community

Male
44.3%
−5.5 ptssince 2009
from 49.8% in 2009
Female
55.7%
+5.5 ptssince 2009
from 50.2% in 2009
Foreign born
13.9%
+0.5 ptssince 2009
from 13.4% in 2009
US average: 12.8%
Veterans
10.3%
−38.7 ptssince 2009
from 49.0% in 2009
US average: 9.9%
Drill deeper

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Compare Willows to nearby cities

WILLOWS VS
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Income$64,945+52%
Home value$342,200+41%
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WILLOWS VS
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Income$66,977+57%
Home value$468,100+93%
Population105,081+1618%
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WILLOWS VS
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Income$56,627+32%
Home value$313,100+29%
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WILLOWS VS
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Home value$350,700+44%
Population9,466+55%
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Frequently asked

How many people live in Willows, California?

Willows, California has about 6,166 residents according to the 2010 American Community Survey.

What is the median household income in Willows, California?

The typical household in Willows, California earns about $42,787 a year. Half of households make more than that, and half make less.

Is Willows, California expensive?

In Willows, California, the median home is worth about $242,800, and the typical rent is about $705 a month.

How educated are people in Willows, California?

About 17.7% of adults age 25 and over in Willows, California hold a bachelor's degree or higher.

What is the poverty rate in Willows, California?

About 22.2% of people in Willows, California live below the federal poverty line.

Has Willows, California grown since 1990?

Yes, Willows, California has grown since 1990. The population has added about 178 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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