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CITY

Willows

California · 6,116 residents (2025 est.) · 2.836 sq mi
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The short version

Willows has lower-than-average household income, with a median household income of $64,068. Population has held roughly steady since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $281,700. Households here earn about 35% less than the California median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.6
US median: 38.9
Less educated
16% hold a bachelor's degree
US average: 36%
Less affordable
home values up 69%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
6,190
Unchangedsince 2000
from 6,220 in 2000
1990 – 2025
Population density
2,183 / sq mi
Unchangedsince 2000
from 2,193 / sq mi in 2000
US average: 281
Median age
38.6
+25%since 2000
from 31.0 in 2000
US average: 38.9

PEP 2025 EST:6,116 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6K6K6K6K6K1990201020202024Willows
20246K
1990201020202024
Section 02

Income & economy

Median household income
$64,068
+28%inflation adjusted, since 2000
from $27,466 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,222
+141%since 2000
from $12,523 in 2000
US average: $44,673
Households earning $100K+
43.0%
+22.2 ptssince 2009
from 20.7% in 2009
US average: 53.3%
Poverty rate
19.3%
−5.3 ptssince 2000
from 24.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.442
−1%since 2010
from 0.444 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing14.2%
US avg: 1.6%
Construction12%
US avg: 1.2%
Wholesale trade9.5%
US avg: 6.9%
Retail trade8.1%
US avg: 9.9%
Information7.5%
US avg: 10.8%
Finance & insurance4.3%
US avg: 5.9%
Other services4.1%
US avg: 6.7%
Public administration4.1%
US avg: 4.8%
Professional, scientific, technical3.2%
US avg: 5.1%
Manufacturing2.1%
US avg: 0.4%
Education & health services1.1%
US avg: 0.9%
Transportation & warehousing0.7%
US avg: 2.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$281,700
+69%inflation adjusted, since 2000
from $91,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,237
+58%inflation adjusted, since 2000
from $429 in 2000
US average: $1,442
Owner-occupied
59.1%
+4.5 ptssince 2000
from 54.6% in 2000
40.9% rent
Vacancy rate
10.6%
+2.9 ptssince 2009
from 7.7% in 2009
US average: 10.0%
Owner cost-burdened
25.2%
−10.9 ptssince 2009
from 36.1% in 2009
US average: 22.9%
Renter cost-burdened
57.2%
−4.0 ptssince 2009
from 61.2% in 2009
US average: 47.4%
Afford Score
4.4
+32%since 2000
from 3.3 in 2000
1990 – 2024
Gentrification Score
25
RELATED:See current rent listings in Willows on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic61%(3,795)
Black0.8%(50)
Hispanic / Latino23.2%(1,446)
Asian10%(619)
Other0%
Diversity Score64.6%(4,018)
2024
White, non-Hispanic57.2%(3,538)
Black0.3%(16)
Hispanic / Latino36.5%(2,260)
Asian2.9%(181)
Other3.2%(195)
Diversity Score67.3%(4,164)
Diversity Score
67
+4%since 2000
from 65 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.8%
+6.9 ptssince 2000
from 9.0% in 2000
US average: 35.6%
High school or higher
76.5%
+5.6 ptssince 2000
from 70.8% in 2000
US average: 89.6%
Graduate degree
2.2%
−0.1 ptssince 2000
from 2.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.3 min
+77%since 2000
from 13.7 min in 2000
US average: 26.5
Drive alone to work
69.6%
−5.5 ptssince 2009
from 75.1% in 2009
US average: 68.9%
Carpooled to work
17.0%
+2.8 ptssince 2009
from 14.2% in 2009
US average: 8.5%
Public transit
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
7.4%
+1.0 ptssince 2009
from 6.4% in 2009
US average: 15.0%
Walked to work
3.2%
+0.2 ptssince 2009
from 3.0% in 2009
US average: 2.4%
Biked to work
0.0%
−0.9 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
3.4%
−3.6 ptssince 2009
from 7.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
8.4%
−2.5 ptssince 2011
from 10.9% in 2011
US average: 5.2%
Labor force participation
60.7%
+2.6 ptssince 2011
from 58.1% in 2011
US average: 63.5%
Self-employed
12.0%
−8.2 ptssince 2009
from 20.2% in 2009
US average: 13.1%
Management & professional
25.0%
−26.5 ptssince 2009
from 51.5% in 2009
US average: 42.5%
Section 08

People & community

Male
53.1%
+3.3 ptssince 2009
from 49.8% in 2009
Female
46.9%
−3.3 ptssince 2009
from 50.2% in 2009
Foreign born
18.0%
+4.6 ptssince 2009
from 13.4% in 2009
US average: 14.1%
Veterans
3.8%
−45.2 ptssince 2009
from 49.0% in 2009
US average: 6.2%
With a disability
13.3%
−2.1 ptssince 2012
from 15.4% in 2012
US average: 13.3%
Uninsured
11.2%
−70.8 ptssince 2013
from 82.0% in 2013
US average: 8.4%
Broadband at home
91.8%
+24.2 ptssince 2017
from 67.6% in 2017
US average: 91.0%
English only at home
64.3%
+0.9 ptssince 2016
from 63.4% in 2016
US average: 77.7%
Spanish at home
32.1%
−1.4 ptssince 2016
from 33.5% in 2016
US average: 13.6%
Drill deeper

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Compare Willows to nearby cities

WILLOWS VS
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WILLOWS VS
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WILLOWS VS
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WILLOWS VS
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Frequently asked

How many people live in Willows, California?

Willows, California has about 6,190 residents according to the 2024 American Community Survey.

What is the median household income in Willows, California?

The typical household in Willows, California earns about $64,068 a year. Half of households make more than that, and half make less.

Is Willows, California expensive?

In Willows, California, the median home is worth about $281,700, and the typical rent is about $1,237 a month.

How educated are people in Willows, California?

About 15.8% of adults age 25 and over in Willows, California hold a bachelor's degree or higher.

What is the poverty rate in Willows, California?

About 19.3% of people in Willows, California live below the federal poverty line.

Has Willows, California grown since 1990?

Yes, Willows, California has grown since 1990. The population has added about 202 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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