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CITY

Rancho San Diego

California · 21,272 residents · 8.696 sq mi
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The short version

Rancho San Diego is significantly wealthier than the US average, with a median household income of $118,682. Population has held roughly steady since 2000. 46% of adults hold a bachelor's degree or higher. Median home value has roughly tripled since 2000, reaching $905,300. With a median age of 44.2, the population is older than the US median of 38.9. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 44.2
US median: 38.9
More educated
46% hold a bachelor's degree
US average: 36%
Less affordable
home values up 85%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
21,272
+6%since 2000
from 20,155 in 2000
1990 – 2024
Population density
2,446 / sq mi
+6%since 2000
from 2,318 / sq mi in 2000
US average: 281
Median age
44.2
+21%since 2000
from 36.6 in 2000
US average: 38.9
Population, 1990 – 2024
5K10K15K19K24K1990201020202024Rancho San Diego
202421K
1990201020202024
Section 02

Income & economy

Median household income
$118,682
−4%inflation adjusted, since 2000
from $68,185 in 2000
US average: $82,259
1990 – 2024
Per capita income
$56,548
+90%since 2000
from $29,834 in 2000
US average: $44,673
Households earning $100K+
71.1%
+10.8 ptssince 2009
from 60.3% in 2009
US average: 53.3%
Poverty rate
10.1%
+5.5 ptssince 2000
from 4.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.424
+6%since 2010
from 0.401 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.8%
US avg: 10.8%
Other services10%
US avg: 6.7%
Wholesale trade7%
US avg: 6.9%
Retail trade5.2%
US avg: 9.9%
Public administration4.2%
US avg: 4.8%
Finance & insurance4.1%
US avg: 5.9%
Professional, scientific, technical3.3%
US avg: 5.1%
Arts, entertainment, food2.6%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Transportation & warehousing0.8%
US avg: 2.2%
Agriculture, forestry, fishing0.1%
US avg: 1.6%
Construction0.1%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$905,300
+85%inflation adjusted, since 2000
from $269,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,618
+47%inflation adjusted, since 2000
from $977 in 2000
US average: $1,442
Owner-occupied
75.1%
−1.5 ptssince 2000
from 76.7% in 2000
24.9% rent
Vacancy rate
5.5%
−0.3 ptssince 2009
from 5.8% in 2009
US average: 10.0%
Owner cost-burdened
37.6%
−5.6 ptssince 2009
from 43.2% in 2009
US average: 22.9%
Renter cost-burdened
56.1%
+12.3 ptssince 2009
from 43.8% in 2009
US average: 47.4%
Afford Score
7.6
+93%since 2000
from 3.9 in 2000
1990 – 2024
Gentrification Score
44
RELATED:See current rent listings in Rancho San Diego on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic77.3%(15,583)
Black3.2%(635)
Hispanic / Latino10.8%(2,177)
Asian4%(799)
Other0%
Diversity Score40.6%(8,192)
2024
White, non-Hispanic70.4%(14,982)
Black1%(219)
Hispanic / Latino15.7%(3,347)
Asian4.7%(1,005)
Other8.1%(1,719)
Diversity Score58.8%(12,506)
Diversity Score
59
+45%since 2000
from 41 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
45.7%
+9.2 ptssince 2000
from 36.5% in 2000
US average: 35.6%
High school or higher
93.2%
+1.1 ptssince 2000
from 92.1% in 2000
US average: 89.6%
Graduate degree
17.5%
+4.1 ptssince 2000
from 13.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.2 min
+52%since 2000
from 18.5 min in 2000
US average: 26.5
Drive alone to work
78.1%
−6.3 ptssince 2009
from 84.3% in 2009
US average: 68.9%
Carpooled to work
5.6%
−3.6 ptssince 2009
from 9.2% in 2009
US average: 8.5%
Public transit
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
12.6%
+7.9 ptssince 2009
from 4.7% in 2009
US average: 15.0%
Walked to work
1.8%
+1.8 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
−0.1 ptssince 2009
from 0.1% in 2009
US average: 0.4%
No vehicle available
4.9%
+3.5 ptssince 2009
from 1.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.1%
−1.8 ptssince 2011
from 8.9% in 2011
US average: 5.2%
Labor force participation
61.2%
−7.6 ptssince 2011
from 68.7% in 2011
US average: 63.5%
Self-employed
16.1%
−1.0 ptssince 2009
from 17.1% in 2009
US average: 13.1%
Management & professional
48.7%
−20.9 ptssince 2009
from 69.6% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+0.9 ptssince 2009
from 49.4% in 2009
Female
49.7%
−0.9 ptssince 2009
from 50.6% in 2009
Foreign born
20.4%
+8.3 ptssince 2009
from 12.1% in 2009
US average: 14.1%
Veterans
8.3%
−39.8 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
10.8%
+2.2 ptssince 2012
from 8.6% in 2012
US average: 13.3%
Uninsured
4.5%
−84.9 ptssince 2013
from 89.4% in 2013
US average: 8.4%
Broadband at home
95.3%
+4.1 ptssince 2017
from 91.2% in 2017
US average: 91.0%
English only at home
72.4%
+2.9 ptssince 2016
from 69.5% in 2016
US average: 77.7%
Spanish at home
6.8%
−4.0 ptssince 2016
from 10.8% in 2016
US average: 13.6%
Drill deeper

Places similar to Rancho San Diego

Palm Valley
Pop 19,796
Jacksonville Beach
Pop 23,615
Minneola
Pop 21,064
Country Walk
Pop 19,291
Places similar to Rancho San Diego
Head to head

Compare Rancho San Diego to nearby cities

RANCHO SAN DIEGO VS
Casa de Oro-Mount Helix
Income$125,107+5%
Home value$952,400+5%
Population19,765−7%
SEE FULL COMPARISON →
RANCHO SAN DIEGO VS
El Cajon
Income$67,511−43%
Home value$681,700−25%
Population101,755+378%
SEE FULL COMPARISON →
RANCHO SAN DIEGO VS
Spring Valley CDP (San Diego County)
Income$109,110−8%
Home value$714,700−21%
Population31,969+50%
SEE FULL COMPARISON →
RANCHO SAN DIEGO VS
Bostonia
Income$78,878−34%
Home value$487,600−46%
Population16,765−21%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rancho San Diego, California?

Rancho San Diego, California has about 21,272 residents according to the 2024 American Community Survey.

What is the median household income in Rancho San Diego, California?

The typical household in Rancho San Diego, California earns about $118,682 a year. Half of households make more than that, and half make less.

Is Rancho San Diego, California expensive?

In Rancho San Diego, California, the median home is worth about $905,300, and the typical rent is about $2,618 a month.

How educated are people in Rancho San Diego, California?

About 45.7% of adults age 25 and over in Rancho San Diego, California hold a bachelor's degree or higher.

What is the poverty rate in Rancho San Diego, California?

About 10.1% of people in Rancho San Diego, California live below the federal poverty line.

Has Rancho San Diego, California grown since 1990?

Yes, Rancho San Diego, California has grown since 1990. The population has added about 14,295 residents, a change of about 205 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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