Rancho San Diego is home to 21,272 people in California. The typical home is worth $905,300, having roughly tripled since 2000. Few US cities rank higher on income. Median rent is $2,618 a month. The median age is 44.2, about 5 years above the US median. About 46% of adults have finished a four-year degree.
At a glance
Wealthier
median household income $118,682, above the US median
US median: $82,259
Older
median age 44.2
US median: 38.9
More educated
46% hold a bachelor's degree
US average: 36%
Less affordable
home values up 85%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Rancho San Diego
What changed most since 1990
Population6,977 → 21,272(+205%)US over the same years: +35%
Median age30.1 → 44.2(+14.1 years)US over the same years: +6.0 years
White share82.0% → 70.4%(−11.6 pts)US over the same years: −17.8 pts
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)27.4%(377)
US avg: 26.4%
Gulf War (1990s)35.4%(486)
US avg: 24.3%
Vietnam era38.9%(535)
US avg: 33.1%
Korean War3.7%(51)
US avg: 4.5%
World War II3.6%(50)
US avg: 1%
Share of the 1,374 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Rancho San Diego, decade by decade
Rancho San Diego population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
6,977
$123,244
$543,856
32.6%
39.5
2000
20,155
$124,210
$490,025
36.5%
48.2
2010
21,208
$130,148
$814,807
39.5%
55.0
2020
21,858
$121,204
$764,797
44.2%
58.4
2024
21,272
$118,682
$905,300
45.7%
58.8
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
How many people live in Rancho San Diego, California?
Rancho San Diego, California has about 21,272 residents according to the 2024 American Community Survey.
What is the median household income in Rancho San Diego, California?
The typical household in Rancho San Diego, California earns about $118,682 a year. Half of households make more than that, and half make less.
Is Rancho San Diego, California expensive?
In Rancho San Diego, California, the median home is worth about $905,300, and the typical rent is about $2,618 a month.
How educated are people in Rancho San Diego, California?
About 45.7% of adults age 25 and over in Rancho San Diego, California hold a bachelor's degree or higher.
What is the poverty rate in Rancho San Diego, California?
About 10.1% of people in Rancho San Diego, California live below the federal poverty line.
Has Rancho San Diego, California grown since 1990?
Yes, Rancho San Diego, California has grown since 1990. The population has added about 14,295 residents, a change of about 205 percent over that period.
