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CITY

Pleasure Point

California · 5,489 residents · 0.75 sq mi
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Part of the Santa Cruz metro area
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Notable rankings
#166Most expensive homesof 6,786$1,183,600#295Highest median rentof 6,764$2,705
The short version

Pleasure Point is significantly wealthier than the US average, with a median household income of $119,821. Population has declined 6% since 2023. 56% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value is $1,183,600. With a median age of 47.2, the population is older than the US median of 38.9. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 47.2
US median: 38.9
More educated
56% hold a bachelor's degree
US average: 36%
More affordable
home values down 7%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
5,489
−6%since 2023
from 5,813 in 2023
2011 – 2024
Population density
7,319 / sq mi
−6%since 2023
from 7,751 / sq mi in 2023
US average: 281
Median age
47.2
−5%since 2023
from 49.7 in 2023
US average: 38.9
Population, 2011 – 2024
5K5K6K6K6K201120202024Pleasure Point
20245K
201120202024
Section 02

Income & economy

Median household income
$119,821
−1%inflation adjusted, since 2023
from $117,776 in 2023
US average: $82,259
2011 – 2024
Per capita income
$69,842
Unchangedsince 2023
from $69,805 in 2023
US average: $44,673
Households earning $100K+
67.0%
−0.1 ptssince 2023
from 67.0% in 2023
US average: 53.3%
Poverty rate
8.9%
+0.9 ptssince 2023
from 8.0% in 2023
US average: 12.5%
Income inequality (Gini)
0.441
Unchangedsince 2023
from 0.443 in 2023
US average: 0.476
Workforce by industry, 2024
Information8.4%
US avg: 10.8%
Retail trade7.3%
US avg: 9.9%
Other services6.1%
US avg: 6.7%
Wholesale trade4.8%
US avg: 6.9%
Finance & insurance2.8%
US avg: 5.9%
Professional, scientific, technical2.4%
US avg: 5.1%
Public administration2.1%
US avg: 4.8%
Arts, entertainment, food0.8%
US avg: 1.9%
Transportation & warehousing0.5%
US avg: 2.2%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,183,600
−7%inflation adjusted, since 2023
from $1,230,200 in 2023
US average: $376,019
2011 – 2024
Median gross rent
$2,705
+1%inflation adjusted, since 2023
from $2,595 in 2023
US average: $1,442
Owner-occupied
59.5%
+2.7 ptssince 2023
from 56.8% in 2023
40.5% rent
Vacancy rate
15.1%
+3.6 ptssince 2023
from 11.5% in 2023
US average: 10.0%
Owner cost-burdened
35.3%
+0.9 ptssince 2023
from 34.4% in 2023
US average: 22.9%
Renter cost-burdened
35.5%
−3.7 ptssince 2023
from 39.3% in 2023
US average: 47.4%
Afford Score
9.9
−5%since 2023
from 10.4 in 2023
2011 – 2024
Gentrification Score
85
RELATED:See current rent listings in Pleasure Point on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic72%(4,186)
Black0.5%(31)
Hispanic / Latino18.9%(1,100)
Asian1.4%(83)
Other7.1%(413)
Diversity Score55%(3,200)
2024
White, non-Hispanic70.4%(3,865)
Black0.1%(7)
Hispanic / Latino19.3%(1,057)
Asian2.1%(113)
Other8.1%(447)
Diversity Score57.5%(3,157)
Diversity Score
58
+4%since 2023
from 55 in 2023
2011 – 2024
Section 05

Education

Bachelor's degree or higher
55.8%
+1.2 ptssince 2023
from 54.5% in 2023
US average: 35.6%
High school or higher
93.3%
+1.9 ptssince 2023
from 91.4% in 2023
US average: 89.6%
Graduate degree
21.8%
+1.5 ptssince 2023
from 20.3% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.9 min
−6%since 2023
from 24.5 min in 2023
US average: 26.5
Drive alone to work
63.1%
−4.7 ptssince 2023
from 67.7% in 2023
US average: 68.9%
Carpooled to work
4.4%
+0.6 ptssince 2023
from 3.8% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
26.1%
+2.7 ptssince 2023
from 23.4% in 2023
US average: 15.0%
Walked to work
1.0%
−0.2 ptssince 2023
from 1.2% in 2023
US average: 2.4%
Biked to work
3.2%
+1.0 ptssince 2023
from 2.2% in 2023
US average: 0.4%
No vehicle available
4.3%
+0.2 ptssince 2023
from 4.1% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.6%
+1.5 ptssince 2023
from 3.1% in 2023
US average: 5.2%
Labor force participation
69.3%
−1.6 ptssince 2023
from 70.9% in 2023
US average: 63.5%
Self-employed
18.1%
+4.4 ptssince 2023
from 13.7% in 2023
US average: 13.1%
Management & professional
55.0%
+6.1 ptssince 2023
from 48.9% in 2023
US average: 42.5%
Section 08

People & community

Male
47.6%
+0.7 ptssince 2023
from 46.9% in 2023
Female
52.4%
−0.7 ptssince 2023
from 53.1% in 2023
Foreign born
9.9%
−0.5 ptssince 2023
from 10.4% in 2023
US average: 14.1%
Veterans
4.5%
Unchangedsince 2023
from 4.5% in 2023
US average: 6.2%
With a disability
14.9%
−1.5 ptssince 2023
from 16.4% in 2023
US average: 13.3%
Uninsured
3.1%
−2.0 ptssince 2023
from 5.1% in 2023
US average: 8.4%
Broadband at home
97.7%
+1.2 ptssince 2023
from 96.5% in 2023
US average: 91.0%
English only at home
85.2%
−1.4 ptssince 2023
from 86.6% in 2023
US average: 77.7%
Spanish at home
10.0%
+0.2 ptssince 2023
from 9.8% in 2023
US average: 13.6%
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PLEASURE POINT VS
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PLEASURE POINT VS
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PLEASURE POINT VS
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Frequently asked

How many people live in Pleasure Point, California?

Pleasure Point, California has about 5,489 residents according to the 2024 American Community Survey.

What is the median household income in Pleasure Point, California?

The typical household in Pleasure Point, California earns about $119,821 a year. Half of households make more than that, and half make less.

Is Pleasure Point, California expensive?

In Pleasure Point, California, the median home is worth about $1,183,600, and the typical rent is about $2,705 a month.

How educated are people in Pleasure Point, California?

About 55.8% of adults age 25 and over in Pleasure Point, California hold a bachelor's degree or higher.

What is the poverty rate in Pleasure Point, California?

About 8.9% of people in Pleasure Point, California live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →