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COUNTY · 2010 ACS

Rock County

Minnesota · 9,687 residents · 482.459 sq mi
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The short version

Rock County has lower-than-average household income, with a median household income of $45,411. Population has held roughly steady since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $99,200.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 41.4
US median: 37.2
Less educated
17% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
9,687
Unchangedsince 2000
from 9,721 in 2000
1990 – 2025
Population density
20 / sq mi
Unchangedsince 2000
from 20 / sq mi in 2000
US average: 261
Median age
41.4
+4%since 2000
from 39.9 in 2000
US average: 37.2
Population, 1990 – 2024
9K9K10K10K10K1990201020202024Rock County
202410K
1990201020202024
Section 02

Income & economy

Median household income
$45,411
−6%inflation adjusted, since 2000
from $38,102 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,079
+33%since 2000
from $17,411 in 2000
US average: $27,286
Households earning $100K+
22.5%
+1.9 ptssince 2009
from 20.7% in 2009
US average: 33.3%
Poverty rate
9.5%
+1.5 ptssince 2000
from 8.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.400
US average: 0.461
Workforce by industry, 2010
Agriculture, forestry, fishing12.2%
US avg: 1.9%
Construction11.7%
US avg: 1.4%
Retail trade11.1%
US avg: 10.9%
Information10.7%
US avg: 11.5%
Wholesale trade8.2%
US avg: 7.2%
Other services7.7%
US avg: 7%
Finance & insurance6.6%
US avg: 5.1%
Public administration6.2%
US avg: 4.9%
Professional, scientific, technical5.3%
US avg: 4.2%
Transportation & warehousing3.8%
US avg: 3.1%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food1.2%
US avg: 2.4%
Manufacturing0.5%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$99,200
+7%inflation adjusted, since 2000
from $73,500 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$567
+14%inflation adjusted, since 2000
from $394 in 2000
US average: $853
Owner-occupied
45.4%
−32.5 ptssince 2000
from 77.9% in 2000
22.6% rent
Vacancy rate
8.7%
+1.1 ptssince 2009
from 7.6% in 2009
US average: 12.1%
Owner cost-burdened
18.1%
+0.9 ptssince 2009
from 17.1% in 2009
US average: 30.9%
Renter cost-burdened
35.2%
−1.2 ptssince 2009
from 36.4% in 2009
US average: 46.8%
Afford Score
2.2
+13%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Rock County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,396)
Black0.5%(52)
Hispanic / Latino1.3%(124)
Asian0.6%(58)
Other0%
Diversity Score6%(581)
2010
White, non-Hispanic95.4%(9,239)
Black0.6%(58)
Hispanic / Latino2%(197)
Asian0.5%(53)
Other1.6%(152)
Diversity Score11.5%(1,113)
Diversity Score
11
+92%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.8%
+1.4 ptssince 2000
from 15.4% in 2000
US average: 27.9%
High school or higher
89.0%
+7.4 ptssince 2000
from 81.5% in 2000
US average: 84.9%
Graduate degree
4.8%
+1.6 ptssince 2000
from 3.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.0 min
+55%since 2000
from 13.6 min in 2000
US average: 25.2
Drive alone to work
75.7%
+1.0 ptssince 2009
from 74.8% in 2009
US average: 76.2%
Carpooled to work
9.7%
−0.9 ptssince 2009
from 10.6% in 2009
US average: 10.4%
Public transit
0.9%
+0.6 ptssince 2009
from 0.3% in 2009
US average: 4.7%
Worked from home
7.0%
−1.4 ptssince 2009
from 8.3% in 2009
US average: 4.1%
Walked to work
4.9%
−0.1 ptssince 2009
from 5.1% in 2009
US average: 2.8%
Biked to work
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
4.9%
+0.8 ptssince 2009
from 4.1% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.7%
+0.2 ptssince 2009
from 10.5% in 2009
US average: 12.9%
Management & professional
31.1%
−32.6 ptssince 2009
from 63.8% in 2009
US average: 35.2%
Section 08

People & community

Male
49.6%
+0.8 ptssince 2009
from 48.8% in 2009
Female
50.4%
−0.8 ptssince 2009
from 51.2% in 2009
Foreign born
1.2%
−0.6 ptssince 2009
from 1.8% in 2009
US average: 12.8%
Veterans
11.5%
−36.6 ptssince 2009
from 48.1% in 2009
US average: 9.9%
Drill deeper

Places similar to Rock County

Greenlee County
Pop 9,312
Cumberland County
Pop 10,208
Jasper County
Pop 9,032
Marshall County
Pop 11,473
Places similar to Rock County
Head to head

Compare Rock County to nearby counties

ROCK COUNTY VS
Lyon County
Income$76,746+69%
Home value$230,000+132%
Population12,354+30%
SEE FULL COMPARISON →
ROCK COUNTY VS
Pipestone County
Income$69,628+53%
Home value$140,200+41%
Population9,260−3%
SEE FULL COMPARISON →
ROCK COUNTY VS
Nobles County
Income$66,101+46%
Home value$197,200+99%
Population22,338+135%
SEE FULL COMPARISON →
ROCK COUNTY VS
Minnehaha County
Income$76,880+69%
Home value$287,600+190%
Population212,691+2133%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rock County, Minnesota?

Rock County, Minnesota has about 9,687 residents according to the 2010 American Community Survey.

What is the median household income in Rock County, Minnesota?

The typical household in Rock County, Minnesota earns about $45,411 a year. Half of households make more than that, and half make less.

Is Rock County, Minnesota expensive?

In Rock County, Minnesota, the median home is worth about $99,200, and the typical rent is about $567 a month.

How educated are people in Rock County, Minnesota?

About 16.8% of adults age 25 and over in Rock County, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Rock County, Minnesota?

About 9.5% of people in Rock County, Minnesota live below the federal poverty line.

Has Rock County, Minnesota grown since 1990?

Yes, Rock County, Minnesota has shrunk since 1990. The population has lost about 119 residents, a change of about -1 percent over that period.

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Explore from here

3 census tracts
Census Tract 5702Census Tract 5703Census Tract 5701
9 ZIP codes
ZIP 56156ZIP 56144ZIP 56138ZIP 56116ZIP 56134ZIP 56158ZIP 56173ZIP 56147ZIP 56146
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →