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COUNTY

Rock County

Minnesota · 9,524 residents (2025 est.) · 482.459 sq mi
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The short version

Rock County has lower-than-average household income, with a median household income of $71,295. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $224,300. It sits in the top 10% of US counties for household income.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.2
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 68%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
9,621
−1%since 2000
from 9,721 in 2000
1990 – 2025
Population density
20 / sq mi
+2%since 2009
from 20 / sq mi in 2009
US average: 281
Median age
41.2
+3%since 2000
from 39.9 in 2000
US average: 38.9

PEP 2025 EST:9,524 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9K9K10K10K10K1990201020202024Rock County
202410K
1990201020202024
Age distribution, 2024
Under 55.7%(547)
US avg: 5.6%
5 to 96.9%(665)
US avg: 6%
10 to 146.8%(653)
US avg: 6.4%
15 to 197.9%(760)
US avg: 6.6%
20 to 245%(481)
US avg: 6.5%
25 to 3410.3%(995)
US avg: 13.7%
35 to 4412%(1,154)
US avg: 13.2%
45 to 5411.5%(1,111)
US avg: 12.2%
55 to 6413.4%(1,289)
US avg: 12.7%
65 to 7410.9%(1,052)
US avg: 10.2%
75 to 847.2%(688)
US avg: 5.1%
85 and over2.3%(226)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$71,295
+3%inflation adjusted, since 2000
from $38,102 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,826
+123%since 2000
from $17,411 in 2000
US average: $44,673
Households earning $100K+
48.3%
+27.6 ptssince 2009
from 20.7% in 2009
US average: 53.3%
Poverty rate
10.6%
+2.7 ptssince 2000
from 8.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.432
+8%since 2010
from 0.400 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing10.2%
US avg: 1.6%
Construction9.9%
US avg: 1.2%
Information9.3%
US avg: 10.8%
Retail trade8.3%
US avg: 9.9%
Wholesale trade8.1%
US avg: 6.9%
Other services7.7%
US avg: 6.7%
Public administration6.9%
US avg: 4.8%
Finance & insurance4.7%
US avg: 5.9%
Professional, scientific, technical4.1%
US avg: 5.1%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.3%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$224,300
+68%inflation adjusted, since 2000
from $73,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$698
−3%inflation adjusted, since 2000
from $394 in 2000
US average: $1,442
Owner-occupied
76.6%
−1.4 ptssince 2000
from 77.9% in 2000
23.4% rent
Vacancy rate
5.2%
−2.4 ptssince 2009
from 7.6% in 2009
US average: 10.0%
Owner cost-burdened
14.5%
−2.6 ptssince 2009
from 17.1% in 2009
US average: 22.9%
Renter cost-burdened
35.8%
−0.6 ptssince 2009
from 36.4% in 2009
US average: 47.4%
Afford Score
3.1
+53%since 2009
from 2.1 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
80
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Rock County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,396)
Black0.5%(52)
Hispanic / Latino1.3%(124)
Asian0.6%(58)
Other0%
2024
White, non-Hispanic91.4%(8,791)
Black0.1%(14)
Hispanic / Latino4%(384)
Asian0.4%(43)
Other4%(389)
Diversity Score
20
+78%since 2009
from 11 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
24
+1793%since 2020
from 1 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.6%(156)
Guatemalan0.8%(79)
Puerto Rican0.6%(54)
Dominican0.3%(26)
Salvadoran0.2%(22)
Bolivian0.1%(10)
Colombian0.1%(5)
Spaniard0.1%(5)
Cuban0%(3)
Asian origin
Cambodian0.2%(18)
Laotian0.1%(14)
Burmese0.1%(6)
Korean0%(3)
Ancestry
German41.4%(3,985)
Dutch16.1%(1,547)
Norwegian12.6%(1,215)
Irish6%(575)
English3.7%(355)
Swedish3%(284)
American2.6%(247)
Danish1.4%(130)
Polish1%(100)
French0.9%(85)
Belgian0.9%(82)
Russian0.8%(78)
+ 19 more ancestry groups with data
Italian0.8%(76)
Czech0.5%(49)
Swiss0.5%(45)
Canadian0.4%(43)
Finnish0.4%(39)
Ukrainian0.3%(26)
Scottish0.2%(23)
Welsh0.2%(19)
Arab0.1%(10)
Slovene0.1%(9)
Egyptian0.1%(8)
Austrian0.1%(6)
Romanian0.1%(6)
British0%(4)
Greek0%(1)
RANKED:Largest German population · Largest Dutch population · Largest Norwegian population · Largest Irish population · Largest English population
Section 05

Education

Bachelor's degree or higher
26.3%
+10.9 ptssince 2000
from 15.4% in 2000
US average: 35.6%
High school or higher
93.4%
+11.9 ptssince 2000
from 81.5% in 2000
US average: 89.6%
Graduate degree
7.8%
+4.7 ptssince 2000
from 3.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.6 min
+44%since 2000
from 13.6 min in 2000
US average: 26.5
Drive alone to work
77.5%
+2.8 ptssince 2009
from 74.8% in 2009
US average: 68.9%
Carpooled to work
7.1%
−3.5 ptssince 2009
from 10.6% in 2009
US average: 8.5%
Public transit
0.1%
−0.2 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
11.9%
+3.5 ptssince 2009
from 8.3% in 2009
US average: 15.0%
Walked to work
2.1%
−3.0 ptssince 2009
from 5.1% in 2009
US average: 2.4%
Biked to work
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
5.8%
+1.7 ptssince 2009
from 4.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−0.4 ptssince 2011
from 3.0% in 2011
US average: 5.2%
Labor force participation
68.8%
+1.1 ptssince 2011
from 67.8% in 2011
US average: 63.5%
Self-employed
17.6%
+7.2 ptssince 2009
from 10.5% in 2009
US average: 13.1%
Management & professional
39.5%
−24.3 ptssince 2009
from 63.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+1.1 ptssince 2009
from 48.8% in 2009
Female
50.1%
−1.1 ptssince 2009
from 51.2% in 2009
Foreign born
1.8%
Unchangedsince 2009
from 1.8% in 2009
US average: 14.1%
Veterans
6.1%
−41.9 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
10.3%
−0.6 ptssince 2012
from 10.9% in 2012
US average: 13.3%
Uninsured
4.7%
−88.1 ptssince 2013
from 92.8% in 2013
US average: 8.4%
Broadband at home
90.1%
+13.1 ptssince 2017
from 77.0% in 2017
US average: 91.0%
English only at home
96.3%
−0.2 ptssince 2016
from 96.5% in 2016
US average: 77.7%
Spanish at home
2.4%
+0.5 ptssince 2016
from 2.0% in 2016
US average: 13.6%
Marital status
Men 15+
Never married29.5%(1,141)
Married62.1%(2,402)
Widowed1.9%(72)
Divorced6.6%(254)
Women 15+
Never married19.6%(762)
Married58.7%(2,283)
Widowed8.9%(344)
Divorced12.8%(498)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

Places similar to Rock County

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Pop 9,312
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Pop 10,208
Jasper County
Pop 9,032
Marshall County
Pop 11,473
Places similar to Rock County
Head to head

Compare Rock County to nearby counties

ROCK COUNTY VS
Lyon County
Income$76,746+8%
Home value$230,000+3%
Population12,354+30%
SEE FULL COMPARISON →
ROCK COUNTY VS
Pipestone County
Income$69,628−2%
Home value$140,200−37%
Population9,260−3%
SEE FULL COMPARISON →
ROCK COUNTY VS
Nobles County
Income$66,101−7%
Home value$197,200−12%
Population22,338+135%
SEE FULL COMPARISON →
ROCK COUNTY VS
Minnehaha County
Income$76,880+8%
Home value$287,600+28%
Population212,691+2133%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rock County, Minnesota?

Rock County, Minnesota has about 9,621 residents according to the 2024 American Community Survey.

What is the median household income in Rock County, Minnesota?

The typical household in Rock County, Minnesota earns about $71,295 a year. Half of households make more than that, and half make less.

Is Rock County, Minnesota expensive?

In Rock County, Minnesota, the median home is worth about $224,300, and the typical rent is about $698 a month.

How educated are people in Rock County, Minnesota?

About 26.3% of adults age 25 and over in Rock County, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Rock County, Minnesota?

About 10.6% of people in Rock County, Minnesota live below the federal poverty line.

Has Rock County, Minnesota grown since 1990?

Yes, Rock County, Minnesota has shrunk since 1990. The population has lost about 185 residents, a change of about -2 percent over that period.

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Explore from here

3 census tracts
Census Tract 5702Census Tract 5703Census Tract 5701
9 ZIP codes
ZIP 56156ZIP 56144ZIP 56138ZIP 56116ZIP 56134ZIP 56158ZIP 56173ZIP 56147ZIP 56146
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Rankings
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rock County, Minnesota: demographics, income & housing data · CensusEasy