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CITY · 2010 ACS

Rochester

Wisconsin · 3,682 residents · 17.42 sq mi
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The short version

Rochester is significantly wealthier than the US average, with a median household income of $73,029. The city has more than doubled in size since 2000, adding 2,533 residents. Median home value has risen by half since 2000, reaching $247,100. Poverty is rare here, at 5.6% of residents. Households here earn about 42% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 42.0
US median: 37.2
Less educated
22% hold a bachelor's degree
US average: 28%
Less affordable
home values up 38%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
3,682
+220%since 2000
from 1,149 in 2000
1990 – 2025
Population density
211 / sq mi
+220%since 2000
from 66 / sq mi in 2000
US average: 261
Median age
42.0
+19%since 2000
from 35.4 in 2000
US average: 37.2
Population, 1990 – 2024
6952K2K3K4K1990201020202024Rochester
20244K
1990201020202024
Section 02

Income & economy

Median household income
$73,029
+5%inflation adjusted, since 2000
from $55,063 in 2000
US average: $52,703
1990 – 2024
Per capita income
$30,880
+43%since 2000
from $21,609 in 2000
US average: $27,286
Households earning $100K+
48.4%
+0.9 ptssince 2009
from 47.5% in 2009
US average: 33.3%
Poverty rate
5.6%
+0.9 ptssince 2000
from 4.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.372
US average: 0.461
Workforce by industry, 2010
Retail trade21.3%
US avg: 10.9%
Information11.6%
US avg: 11.5%
Wholesale trade9.1%
US avg: 7.2%
Finance & insurance6.7%
US avg: 5.1%
Professional, scientific, technical6.2%
US avg: 4.2%
Other services5.3%
US avg: 7%
Public administration4.6%
US avg: 4.9%
Agriculture, forestry, fishing1.7%
US avg: 1.9%
Construction1.7%
US avg: 1.4%
Transportation & warehousing1.3%
US avg: 3.1%
Arts, entertainment, food1.3%
US avg: 2.4%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$247,100
+38%inflation adjusted, since 2000
from $141,600 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$777
+2%inflation adjusted, since 2000
from $603 in 2000
US average: $853
Owner-occupied
65.2%
−1.4 ptssince 2000
from 66.6% in 2000
17.8% rent
Vacancy rate
6.3%
+1.3 ptssince 2009
from 4.9% in 2009
US average: 12.1%
Owner cost-burdened
27.2%
−1.6 ptssince 2009
from 28.8% in 2009
US average: 30.9%
Renter cost-burdened
19.1%
−2.7 ptssince 2009
from 21.8% in 2009
US average: 46.8%
Afford Score
3.4
+32%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in Rochester on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95%(1,092)
Black0.1%(1)
Hispanic / Latino3.5%(40)
Asian0.2%(2)
Other0%
Diversity Score9.1%(105)
2010
White, non-Hispanic95.6%(3,520)
Black0.2%(6)
Hispanic / Latino2.8%(103)
Asian0.5%(17)
Other0.9%(32)
Diversity Score10.4%(384)
Diversity Score
10
+14%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.4%
+1.2 ptssince 2000
from 21.2% in 2000
US average: 27.9%
High school or higher
94.3%
+5.2 ptssince 2000
from 89.0% in 2000
US average: 84.9%
Graduate degree
7.7%
−0.6 ptssince 2000
from 8.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
26.2 min
+60%since 2000
from 16.3 min in 2000
US average: 25.2
Drive alone to work
88.1%
+1.7 ptssince 2009
from 86.4% in 2009
US average: 76.2%
Carpooled to work
4.5%
−2.3 ptssince 2009
from 6.8% in 2009
US average: 10.4%
Public transit
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
4.3%
+0.7 ptssince 2009
from 3.6% in 2009
US average: 4.1%
Walked to work
2.1%
Unchangedsince 2009
from 2.1% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
0.5%
−0.4 ptssince 2009
from 0.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
8.5%
+1.3 ptssince 2009
from 7.1% in 2009
US average: 12.9%
Management & professional
34.1%
−23.9 ptssince 2009
from 58.0% in 2009
US average: 35.2%
Section 08

People & community

Male
52.0%
−1.6 ptssince 2009
from 53.5% in 2009
Female
48.0%
+1.6 ptssince 2009
from 46.5% in 2009
Foreign born
0.9%
−0.2 ptssince 2009
from 1.1% in 2009
US average: 12.8%
Veterans
12.1%
−38.9 ptssince 2009
from 51.0% in 2009
US average: 9.9%
Drill deeper

Places similar to Rochester

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Pop 3,752
Loxahatchee Groves
Pop 3,549
Big Pine Key
Pop 4,258
Clayton
Pop 4,527
Places similar to Rochester
Head to head

Compare Rochester to nearby cities

ROCHESTER VS
Burlington
Income$83,419+14%
Home value$276,600+12%
Population10,951+189%
SEE FULL COMPARISON →
ROCHESTER VS
Mukwonago
Income$98,273+35%
Home value$366,200+48%
Population8,544+126%
SEE FULL COMPARISON →
ROCHESTER VS
Muskego
Income$112,221+54%
Home value$417,400+69%
Population25,602+576%
SEE FULL COMPARISON →
ROCHESTER VS
Lake Geneva
Income$75,629+4%
Home value$343,800+39%
Population8,818+133%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rochester, Wisconsin?

Rochester, Wisconsin has about 3,682 residents according to the 2010 American Community Survey.

What is the median household income in Rochester, Wisconsin?

The typical household in Rochester, Wisconsin earns about $73,029 a year. Half of households make more than that, and half make less.

Is Rochester, Wisconsin expensive?

In Rochester, Wisconsin, the median home is worth about $247,100, and the typical rent is about $777 a month.

How educated are people in Rochester, Wisconsin?

About 22.4% of adults age 25 and over in Rochester, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rochester, Wisconsin?

About 5.6% of people in Rochester, Wisconsin live below the federal poverty line.

Has Rochester, Wisconsin grown since 1990?

Yes, Rochester, Wisconsin has grown since 1990. The population has added about 2,704 residents, a change of about 276 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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