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CITY

Rochester

Wisconsin · 3,786 residents (2025 est.) · 17.42 sq mi
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The short version

Rochester is significantly wealthier than the US average, with a median household income of $107,038. The city has more than doubled in size since 2000, adding 2,615 residents. Median home value has more than doubled since 2000, reaching $375,700. With a median age of 47.2, the population is older than the US median of 38.9. Poverty is rare here, at 2.9% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 47.2
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,764
+228%since 2000
from 1,149 in 2000
1990 – 2025
Population density
216 / sq mi
+228%since 2000
from 66 / sq mi in 2000
US average: 281
Median age
47.2
+33%since 2000
from 35.4 in 2000
US average: 38.9

PEP 2025 EST:3,786 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6952K2K3K4K1990201020202024Rochester
20244K
1990201020202024
Section 02

Income & economy

Median household income
$107,038
+7%inflation adjusted, since 2000
from $55,063 in 2000
US average: $82,259
1990 – 2024
Per capita income
$51,630
+139%since 2000
from $21,609 in 2000
US average: $44,673
Households earning $100K+
68.0%
+20.5 ptssince 2009
from 47.5% in 2009
US average: 53.3%
Poverty rate
2.9%
−1.8 ptssince 2000
from 4.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.338
−9%since 2010
from 0.372 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade12.1%
US avg: 6.9%
Retail trade11.5%
US avg: 9.9%
Finance & insurance9.3%
US avg: 5.9%
Information7.9%
US avg: 10.8%
Professional, scientific, technical6.3%
US avg: 5.1%
Other services4.6%
US avg: 6.7%
Education & health services3%
US avg: 0.9%
Transportation & warehousing1.3%
US avg: 2.2%
Public administration1.3%
US avg: 4.8%
Agriculture, forestry, fishing1.1%
US avg: 1.6%
Construction1.1%
US avg: 1.2%
Arts, entertainment, food1%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$375,700
+46%inflation adjusted, since 2000
from $141,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$855
−22%inflation adjusted, since 2000
from $603 in 2000
US average: $1,442
Owner-occupied
80.4%
+13.8 ptssince 2000
from 66.6% in 2000
19.6% rent
Vacancy rate
10.3%
+5.4 ptssince 2009
from 4.9% in 2009
US average: 10.0%
Owner cost-burdened
13.5%
−15.3 ptssince 2009
from 28.8% in 2009
US average: 22.9%
Renter cost-burdened
28.5%
+6.7 ptssince 2009
from 21.8% in 2009
US average: 47.4%
Afford Score
3.5
+36%since 2000
from 2.6 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Rochester on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95%(1,092)
Black0.1%(1)
Hispanic / Latino3.5%(40)
Asian0.2%(2)
Other0%
Diversity Score9.1%(105)
2024
White, non-Hispanic95.4%(3,589)
Black0.1%(3)
Hispanic / Latino2%(75)
Asian0%(0)
Other2.6%(97)
Diversity Score11.2%(422)
Diversity Score
11
+23%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.1%
+11.0 ptssince 2000
from 21.2% in 2000
US average: 35.6%
High school or higher
99.2%
+10.1 ptssince 2000
from 89.0% in 2000
US average: 89.6%
Graduate degree
15.2%
+6.8 ptssince 2000
from 8.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.6 min
+50%since 2000
from 16.3 min in 2000
US average: 26.5
Drive alone to work
88.2%
+1.8 ptssince 2009
from 86.4% in 2009
US average: 68.9%
Carpooled to work
3.8%
−3.0 ptssince 2009
from 6.8% in 2009
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
6.2%
+2.7 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
0.9%
−1.2 ptssince 2009
from 2.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
−0.8 ptssince 2009
from 0.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.0%
−1.4 ptssince 2011
from 2.5% in 2011
US average: 5.2%
Labor force participation
71.2%
−1.5 ptssince 2011
from 72.7% in 2011
US average: 63.5%
Self-employed
26.0%
+18.8 ptssince 2009
from 7.1% in 2009
US average: 13.1%
Management & professional
39.7%
−18.3 ptssince 2009
from 58.0% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
−4.3 ptssince 2009
from 53.5% in 2009
Female
50.8%
+4.3 ptssince 2009
from 46.5% in 2009
Foreign born
0.0%
−1.1 ptssince 2009
from 1.1% in 2009
US average: 14.1%
Veterans
9.3%
−41.6 ptssince 2009
from 51.0% in 2009
US average: 6.2%
With a disability
13.5%
+6.6 ptssince 2012
from 6.9% in 2012
US average: 13.3%
Uninsured
4.3%
−87.3 ptssince 2013
from 91.6% in 2013
US average: 8.4%
Broadband at home
95.4%
+14.4 ptssince 2017
from 81.0% in 2017
US average: 91.0%
English only at home
97.4%
−0.5 ptssince 2016
from 97.9% in 2016
US average: 77.7%
Spanish at home
1.5%
−0.2 ptssince 2016
from 1.7% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Rochester to nearby cities

ROCHESTER VS
Burlington
Income$83,419−22%
Home value$276,600−26%
Population10,951+189%
SEE FULL COMPARISON →
ROCHESTER VS
Mukwonago
Income$98,273−8%
Home value$366,200−3%
Population8,544+126%
SEE FULL COMPARISON →
ROCHESTER VS
Muskego
Income$112,221+5%
Home value$417,400+11%
Population25,602+576%
SEE FULL COMPARISON →
ROCHESTER VS
Lake Geneva
Income$75,629−29%
Home value$343,800−8%
Population8,818+133%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rochester, Wisconsin?

Rochester, Wisconsin has about 3,764 residents according to the 2024 American Community Survey.

What is the median household income in Rochester, Wisconsin?

The typical household in Rochester, Wisconsin earns about $107,038 a year. Half of households make more than that, and half make less.

Is Rochester, Wisconsin expensive?

In Rochester, Wisconsin, the median home is worth about $375,700, and the typical rent is about $855 a month.

How educated are people in Rochester, Wisconsin?

About 32.1% of adults age 25 and over in Rochester, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rochester, Wisconsin?

About 2.9% of people in Rochester, Wisconsin live below the federal poverty line.

Has Rochester, Wisconsin grown since 1990?

Yes, Rochester, Wisconsin has grown since 1990. The population has added about 2,786 residents, a change of about 285 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rochester, Wisconsin: demographics, income & housing data · CensusEasy