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CITY · 2020 ACS

Rochester

Wisconsin · 3,785 residents · 17.42 sq mi
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The short version

Rochester is significantly wealthier than the US average, with a median household income of $93,613. The city has more than doubled in size since 2000, adding 2,636 residents. Median home value has more than doubled since 2000, reaching $286,900. With a median age of 46.7, the population is older than the US median of 38.8. Poverty is rare here, at 5.0% of residents. Households here earn about 48% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 46.7
US median: 38.8
Average education
28% hold a bachelor's degree
US average: 33%
Less affordable
home values up 35%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
3,785
+229%since 2000
from 1,149 in 2000
1990 – 2025
Population density
217 / sq mi
+229%since 2000
from 66 / sq mi in 2000
US average: 280
Median age
46.7
+32%since 2000
from 35.4 in 2000
US average: 38.8
Population, 1990 – 2024
6952K2K3K4K1990201020202024Rochester
20244K
1990201020202024
Section 02

Income & economy

Median household income
$93,613
+13%inflation adjusted, since 2000
from $55,063 in 2000
US average: $66,278
1990 – 2024
Per capita income
$48,721
+125%since 2000
from $21,609 in 2000
US average: $35,364
Households earning $100K+
63.8%
+16.3 ptssince 2009
from 47.5% in 2009
US average: 43.9%
Poverty rate
5.0%
+0.3 ptssince 2000
from 4.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade21.1%
US avg: 10%
Information16.5%
US avg: 11.1%
Wholesale trade6.4%
US avg: 6.7%
Transportation & warehousing3.5%
US avg: 2.5%
Finance & insurance3.2%
US avg: 5.5%
Professional, scientific, technical3.2%
US avg: 4.7%
Agriculture, forestry, fishing2%
US avg: 1.7%
Other services1.8%
US avg: 6.6%
Manufacturing1.5%
US avg: 0.5%
Arts, entertainment, food1.4%
US avg: 2%
Public administration1.3%
US avg: 4.7%
Construction0.5%
US avg: 1.2%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$286,900
+35%inflation adjusted, since 2000
from $141,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$870
−4%inflation adjusted, since 2000
from $603 in 2000
US average: $1,124
Owner-occupied
84.6%
+18.1 ptssince 2000
from 66.6% in 2000
15.4% rent
Afford Score
3.1
+19%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in Rochester on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95%(1,092)
Black0.1%(1)
Hispanic / Latino3.5%(40)
Asian0.2%(2)
Other0%
Diversity Score9.1%(105)
2020
White, non-Hispanic92.2%(3,490)
Black0.4%(14)
Hispanic / Latino3.9%(149)
Asian0.7%(27)
Other0.5%(18)
Diversity Score13.4%(509)
Diversity Score
13
+47%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.2%
+7.0 ptssince 2000
from 21.2% in 2000
US average: 32.9%
High school or higher
95.7%
+6.6 ptssince 2000
from 89.0% in 2000
US average: 88.5%
Graduate degree
10.1%
+1.7 ptssince 2000
from 8.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.2 min
+66%since 2000
from 16.3 min in 2000
US average: 26.9
Drive alone to work
86.7%
+0.4 ptssince 2009
from 86.4% in 2009
US average: 75.1%
No vehicle available
1.1%
+0.2 ptssince 2009
from 0.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.4%
+0.9 ptssince 2011
from 2.5% in 2011
US average: 5.4%
Labor force participation
71.7%
−1.0 ptssince 2011
from 72.7% in 2011
US average: 63.4%
Management & professional
33.0%
−25.1 ptssince 2009
from 58.0% in 2009
US average: 39.3%
Section 08

People & community

Male
49.7%
−3.8 ptssince 2009
from 53.5% in 2009
Female
50.3%
+3.8 ptssince 2009
from 46.5% in 2009
Foreign born
0.7%
−0.4 ptssince 2009
from 1.1% in 2009
US average: 13.5%
Uninsured
3.4%
−88.2 ptssince 2013
from 91.6% in 2013
US average: 8.8%
Drill deeper

Places similar to Rochester

Highland Acres
Pop 3,752
Loxahatchee Groves
Pop 3,549
Big Pine Key
Pop 4,258
Clayton
Pop 4,527
Places similar to Rochester
Head to head

Compare Rochester to nearby cities

ROCHESTER VS
Burlington
Income$83,419−11%
Home value$276,600−4%
Population10,951+189%
SEE FULL COMPARISON →
ROCHESTER VS
Mukwonago
Income$98,273+5%
Home value$366,200+28%
Population8,544+126%
SEE FULL COMPARISON →
ROCHESTER VS
Muskego
Income$112,221+20%
Home value$417,400+45%
Population25,602+576%
SEE FULL COMPARISON →
ROCHESTER VS
Lake Geneva
Income$75,629−19%
Home value$343,800+20%
Population8,818+133%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rochester, Wisconsin?

Rochester, Wisconsin has about 3,785 residents according to the 2020 American Community Survey.

What is the median household income in Rochester, Wisconsin?

The typical household in Rochester, Wisconsin earns about $93,613 a year. Half of households make more than that, and half make less.

Is Rochester, Wisconsin expensive?

In Rochester, Wisconsin, the median home is worth about $286,900, and the typical rent is about $870 a month.

How educated are people in Rochester, Wisconsin?

About 28.2% of adults age 25 and over in Rochester, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rochester, Wisconsin?

About 5.0% of people in Rochester, Wisconsin live below the federal poverty line.

Has Rochester, Wisconsin grown since 1990?

Yes, Rochester, Wisconsin has grown since 1990. The population has added about 2,807 residents, a change of about 287 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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