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CITY · 2010 ACS

New Berlin

Wisconsin · 39,584 residents · 36.426 sq mi
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The short version

New Berlin is significantly wealthier than the US average, with a median household income of $75,695. Population has held roughly steady since 2000. 41% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has risen by half since 2000, reaching $246,300. With a median age of 44.9, the population is older than the US median of 37.2. Households here earn about 47% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 44.9
US median: 37.2
More educated
41% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
39,584
+4%since 2000
from 38,220 in 2000
1990 – 2025
Population density
1,087 / sq mi
+4%since 2000
from 1,049 / sq mi in 2000
US average: 261
Median age
44.9
+13%since 2000
from 39.8 in 2000
US average: 37.2
Population, 1990 – 2024
33K35K37K39K41K1990201020202024New Berlin
202440K
1990201020202024
Section 02

Income & economy

Median household income
$75,695
−12%inflation adjusted, since 2000
from $67,576 in 2000
US average: $52,703
1990 – 2024
Per capita income
$37,222
+25%since 2000
from $29,789 in 2000
US average: $27,286
Households earning $100K+
50.6%
−0.9 ptssince 2009
from 51.4% in 2009
US average: 33.3%
Poverty rate
2.9%
+0.9 ptssince 2000
from 2.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.388
US average: 0.461
Workforce by industry, 2010
Retail trade16.4%
US avg: 10.9%
Other services11.3%
US avg: 7%
Information10.3%
US avg: 11.5%
Public administration9.8%
US avg: 4.9%
Wholesale trade5.4%
US avg: 7.2%
Finance & insurance4.4%
US avg: 5.1%
Transportation & warehousing4%
US avg: 3.1%
Professional, scientific, technical3.7%
US avg: 4.2%
Arts, entertainment, food2.5%
US avg: 2.4%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.4%
US avg: 1.9%
Construction0.4%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$246,300
+21%inflation adjusted, since 2000
from $161,100 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$980
−7%inflation adjusted, since 2000
from $830 in 2000
US average: $853
Owner-occupied
53.2%
−28.1 ptssince 2000
from 81.3% in 2000
22.6% rent
Vacancy rate
4.1%
−0.5 ptssince 2009
from 4.6% in 2009
US average: 12.1%
Owner cost-burdened
25.1%
+1.0 ptssince 2009
from 24.0% in 2009
US average: 30.9%
Renter cost-burdened
41.1%
+1.1 ptssince 2009
from 40.0% in 2009
US average: 46.8%
Afford Score
3.3
+36%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in New Berlin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.9%(36,265)
Black0.4%(167)
Hispanic / Latino1.6%(595)
Asian2.3%(873)
Other0%
Diversity Score10.5%(3,995)
2010
White, non-Hispanic91.7%(36,292)
Black0.7%(287)
Hispanic / Latino2.6%(1,036)
Asian3.8%(1,492)
Other0.9%(341)
Diversity Score18.9%(7,488)
Diversity Score
19
+81%since 2000
from 10 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
40.8%
+4.1 ptssince 2000
from 36.8% in 2000
US average: 27.9%
High school or higher
96.3%
+4.0 ptssince 2000
from 92.4% in 2000
US average: 84.9%
Graduate degree
13.6%
+1.9 ptssince 2000
from 11.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
22.7 min
+85%since 2000
from 12.3 min in 2000
US average: 25.2
Drive alone to work
86.6%
−0.6 ptssince 2009
from 87.2% in 2009
US average: 76.2%
Carpooled to work
6.4%
−0.2 ptssince 2009
from 6.7% in 2009
US average: 10.4%
Public transit
1.2%
+0.2 ptssince 2009
from 1.0% in 2009
US average: 4.7%
Worked from home
4.3%
+0.6 ptssince 2009
from 3.7% in 2009
US average: 4.1%
Walked to work
0.4%
−0.2 ptssince 2009
from 0.5% in 2009
US average: 2.8%
Biked to work
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
3.8%
−0.2 ptssince 2009
from 4.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
9.3%
+0.3 ptssince 2009
from 9.0% in 2009
US average: 12.9%
Management & professional
47.6%
−22.2 ptssince 2009
from 69.8% in 2009
US average: 35.2%
Section 08

People & community

Male
47.9%
−0.9 ptssince 2009
from 48.7% in 2009
Female
52.1%
+0.9 ptssince 2009
from 51.3% in 2009
Foreign born
5.1%
+0.2 ptssince 2009
from 4.9% in 2009
US average: 12.8%
Veterans
9.7%
−39.4 ptssince 2009
from 49.1% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare New Berlin to nearby cities

NEW BERLIN VS
West Allis
Income$67,611−11%
Home value$203,800−17%
Population60,119+50%
SEE FULL COMPARISON →
NEW BERLIN VS
Waukesha
Income$130,978+73%
Home value$415,500+69%
Population8,507−79%
SEE FULL COMPARISON →
NEW BERLIN VS
Greenfield
Income$70,459−7%
Home value$261,100+6%
Population37,159−7%
SEE FULL COMPARISON →
NEW BERLIN VS
Waukesha
Income$83,837+11%
Home value$315,500+28%
Population70,872+77%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Berlin, Wisconsin?

New Berlin, Wisconsin has about 39,584 residents according to the 2010 American Community Survey.

What is the median household income in New Berlin, Wisconsin?

The typical household in New Berlin, Wisconsin earns about $75,695 a year. Half of households make more than that, and half make less.

Is New Berlin, Wisconsin expensive?

In New Berlin, Wisconsin, the median home is worth about $246,300, and the typical rent is about $980 a month.

How educated are people in New Berlin, Wisconsin?

About 40.8% of adults age 25 and over in New Berlin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Berlin, Wisconsin?

About 2.9% of people in New Berlin, Wisconsin live below the federal poverty line.

Has New Berlin, Wisconsin grown since 1990?

Yes, New Berlin, Wisconsin has grown since 1990. The population has added about 5,992 residents, a change of about 18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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