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CITY · 2020 ACS

New Berlin

Wisconsin · 40,451 residents · 36.426 sq mi
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The short version

New Berlin is wealthier than most US places, with a median household income of $85,577. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $271,400. With a median age of 46.8, the population is older than the US median of 38.8. Poverty is rare here, at 3.0% of residents. Households here earn about 35% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 46.8
US median: 38.8
More educated
45% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
40,451
+6%since 2000
from 38,220 in 2000
1990 – 2025
Population density
1,110 / sq mi
+6%since 2000
from 1,049 / sq mi in 2000
US average: 280
Median age
46.8
+18%since 2000
from 39.8 in 2000
US average: 38.8
Population, 1990 – 2024
33K35K37K39K41K1990201020202024New Berlin
202440K
1990201020202024
Section 02

Income & economy

Median household income
$85,577
−16%inflation adjusted, since 2000
from $67,576 in 2000
US average: $66,278
1990 – 2024
Per capita income
$46,705
+57%since 2000
from $29,789 in 2000
US average: $35,364
Households earning $100K+
58.1%
+6.7 ptssince 2009
from 51.4% in 2009
US average: 43.9%
Poverty rate
3.0%
+1.1 ptssince 2000
from 2.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.8%
US avg: 10%
Other services9.1%
US avg: 6.6%
Information8.3%
US avg: 11.1%
Public administration7.2%
US avg: 4.7%
Wholesale trade5.7%
US avg: 6.7%
Transportation & warehousing4.3%
US avg: 2.5%
Finance & insurance4%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Arts, entertainment, food1.5%
US avg: 2%
Education & health services1.2%
US avg: 0.8%
Agriculture, forestry, fishing0.3%
US avg: 1.7%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$271,400
+12%inflation adjusted, since 2000
from $161,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,265
+1%inflation adjusted, since 2000
from $830 in 2000
US average: $1,124
Owner-occupied
75.7%
−5.5 ptssince 2000
from 81.3% in 2000
24.3% rent
Afford Score
3.2
+33%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in New Berlin on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.9%(36,265)
Black0.4%(167)
Hispanic / Latino1.6%(595)
Asian2.3%(873)
Other0%
Diversity Score10.5%(3,995)
2020
White, non-Hispanic86.3%(34,913)
Black1.2%(493)
Hispanic / Latino4.5%(1,826)
Asian4.7%(1,904)
Other1.7%(702)
Diversity Score28.4%(11,485)
Diversity Score
28
+172%since 2000
from 10 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
44.6%
+7.9 ptssince 2000
from 36.8% in 2000
US average: 32.9%
High school or higher
97.3%
+5.0 ptssince 2000
from 92.4% in 2000
US average: 88.5%
Graduate degree
14.5%
+2.8 ptssince 2000
from 11.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.3 min
+90%since 2000
from 12.3 min in 2000
US average: 26.9
Drive alone to work
86.6%
−0.6 ptssince 2009
from 87.2% in 2009
US average: 75.1%
No vehicle available
2.7%
−1.4 ptssince 2009
from 4.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.0%
−1.9 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
65.1%
−3.1 ptssince 2011
from 68.3% in 2011
US average: 63.4%
Management & professional
51.3%
−18.5 ptssince 2009
from 69.8% in 2009
US average: 39.3%
Section 08

People & community

Male
50.1%
+1.4 ptssince 2009
from 48.7% in 2009
Female
49.9%
−1.4 ptssince 2009
from 51.3% in 2009
Foreign born
6.2%
+1.3 ptssince 2009
from 4.9% in 2009
US average: 13.5%
Uninsured
3.0%
−92.8 ptssince 2013
from 95.8% in 2013
US average: 8.8%
Drill deeper

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Compare New Berlin to nearby cities

NEW BERLIN VS
West Allis
Income$67,611−21%
Home value$203,800−25%
Population60,119+50%
SEE FULL COMPARISON →
NEW BERLIN VS
Waukesha
Income$130,978+53%
Home value$415,500+53%
Population8,507−79%
SEE FULL COMPARISON →
NEW BERLIN VS
Greenfield
Income$70,459−18%
Home value$261,100−4%
Population37,159−7%
SEE FULL COMPARISON →
NEW BERLIN VS
Waukesha
Income$83,837−2%
Home value$315,500+16%
Population70,872+77%
SEE FULL COMPARISON →
Frequently asked

How many people live in New Berlin, Wisconsin?

New Berlin, Wisconsin has about 40,451 residents according to the 2020 American Community Survey.

What is the median household income in New Berlin, Wisconsin?

The typical household in New Berlin, Wisconsin earns about $85,577 a year. Half of households make more than that, and half make less.

Is New Berlin, Wisconsin expensive?

In New Berlin, Wisconsin, the median home is worth about $271,400, and the typical rent is about $1,265 a month.

How educated are people in New Berlin, Wisconsin?

About 44.6% of adults age 25 and over in New Berlin, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New Berlin, Wisconsin?

About 3.0% of people in New Berlin, Wisconsin live below the federal poverty line.

Has New Berlin, Wisconsin grown since 1990?

Yes, New Berlin, Wisconsin has grown since 1990. The population has added about 6,859 residents, a change of about 20 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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