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CITY · 2010 ACS

Marshall

Wisconsin · 3,862 residents · 2.143 sq mi
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The short version

Marshall has roughly average household income, with a median household income of $53,457. Population has held roughly steady since 2000. Median home value is $169,800. Poverty is rare here, at 4.1% of residents.

At a glance
Average income
near the US median
US median: $52,703
Younger
median age 34.4
US median: 37.2
Average education
24% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
3,862
+13%since 2000
from 3,432 in 2000
1990 – 2025
Population density
1,802 / sq mi
+13%since 2000
from 1,601 / sq mi in 2000
US average: 261
Median age
34.4
+6%since 2000
from 32.5 in 2000
US average: 37.2
Population, 1990 – 2024
2K3K3K4K4K1990201020202024Marshall
20244K
1990201020202024
Section 02

Income & economy

Median household income
$53,457
−9%inflation adjusted, since 2000
from $46,141 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,268
+22%since 2000
from $19,042 in 2000
US average: $27,286
Households earning $100K+
27.2%
+0.1 ptssince 2009
from 27.1% in 2009
US average: 33.3%
Poverty rate
4.1%
Unchangedsince 2000
from 4.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.300
US average: 0.461
Workforce by industry, 2010
Retail trade16.6%
US avg: 10.9%
Information11.3%
US avg: 11.5%
Wholesale trade10.5%
US avg: 7.2%
Other services8.3%
US avg: 7%
Public administration7.7%
US avg: 4.9%
Finance & insurance3.3%
US avg: 5.1%
Professional, scientific, technical2.3%
US avg: 4.2%
Arts, entertainment, food2.2%
US avg: 2.4%
Transportation & warehousing1.8%
US avg: 3.1%
Education & health services1%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$169,800
+15%inflation adjusted, since 2000
from $116,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$850
+4%inflation adjusted, since 2000
from $648 in 2000
US average: $853
Owner-occupied
53.0%
−23.1 ptssince 2000
from 76.1% in 2000
24.6% rent
Vacancy rate
9.9%
−1.9 ptssince 2009
from 11.9% in 2009
US average: 12.1%
Owner cost-burdened
37.8%
−0.1 ptssince 2009
from 37.9% in 2009
US average: 30.9%
Renter cost-burdened
45.4%
+12.1 ptssince 2009
from 33.3% in 2009
US average: 46.8%
Afford Score
3.2
+25%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(3,211)
Black0.9%(31)
Hispanic / Latino4%(138)
Asian0.2%(6)
Other0%
Diversity Score12.4%(424)
2010
White, non-Hispanic85.3%(3,296)
Black1.2%(48)
Hispanic / Latino11.1%(429)
Asian0.9%(34)
Other1%(40)
Diversity Score31.6%(1,222)
Diversity Score
32
+156%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.2%
+8.5 ptssince 2000
from 15.8% in 2000
US average: 27.9%
High school or higher
86.0%
+1.8 ptssince 2000
from 84.2% in 2000
US average: 84.9%
Graduate degree
5.1%
+1.7 ptssince 2000
from 3.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.6 min
+57%since 2000
from 15.1 min in 2000
US average: 25.2
Drive alone to work
87.4%
+2.8 ptssince 2009
from 84.6% in 2009
US average: 76.2%
Carpooled to work
7.7%
−2.2 ptssince 2009
from 9.8% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
2.5%
−0.4 ptssince 2009
from 2.8% in 2009
US average: 4.1%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.8%
Biked to work
0.7%
−0.4 ptssince 2009
from 1.2% in 2009
US average: 0.5%
No vehicle available
2.9%
+0.9 ptssince 2009
from 2.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.6%
−2.9 ptssince 2009
from 15.6% in 2009
US average: 12.9%
Management & professional
32.4%
−24.6 ptssince 2009
from 57.0% in 2009
US average: 35.2%
Section 08

People & community

Male
49.0%
−4.3 ptssince 2009
from 53.3% in 2009
Female
51.0%
+4.3 ptssince 2009
from 46.7% in 2009
Foreign born
4.2%
+1.0 ptssince 2009
from 3.2% in 2009
US average: 12.8%
Veterans
7.2%
−47.4 ptssince 2009
from 54.6% in 2009
US average: 9.9%
Drill deeper

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Compare Marshall to nearby cities

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MARSHALL VS
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MARSHALL VS
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Frequently asked

How many people live in Marshall, Wisconsin?

Marshall, Wisconsin has about 3,862 residents according to the 2010 American Community Survey.

What is the median household income in Marshall, Wisconsin?

The typical household in Marshall, Wisconsin earns about $53,457 a year. Half of households make more than that, and half make less.

Is Marshall, Wisconsin expensive?

In Marshall, Wisconsin, the median home is worth about $169,800, and the typical rent is about $850 a month.

How educated are people in Marshall, Wisconsin?

About 24.2% of adults age 25 and over in Marshall, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Marshall, Wisconsin?

About 4.1% of people in Marshall, Wisconsin live below the federal poverty line.

Has Marshall, Wisconsin grown since 1990?

Yes, Marshall, Wisconsin has grown since 1990. The population has added about 1,533 residents, a change of about 66 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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