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CITY · 2020 ACS

Marshall

Wisconsin · 3,787 residents · 2.143 sq mi
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The short version

Marshall has roughly average household income, with a median household income of $67,500. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $190,300.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 37.7
US median: 38.8
Less educated
18% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
3,787
+10%since 2000
from 3,432 in 2000
1990 – 2025
Population density
1,767 / sq mi
+10%since 2000
from 1,601 / sq mi in 2000
US average: 280
Median age
37.7
+16%since 2000
from 32.5 in 2000
US average: 38.8
Population, 1990 – 2024
2K3K3K4K4K1990201020202024Marshall
20244K
1990201020202024
Section 02

Income & economy

Median household income
$67,500
−3%inflation adjusted, since 2000
from $46,141 in 2000
US average: $66,278
1990 – 2024
Per capita income
$26,800
+41%since 2000
from $19,042 in 2000
US average: $35,364
Households earning $100K+
46.1%
+18.9 ptssince 2009
from 27.1% in 2009
US average: 43.9%
Poverty rate
17.0%
+13.0 ptssince 2000
from 4.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade19%
US avg: 10%
Information11.7%
US avg: 11.1%
Wholesale trade9.2%
US avg: 6.7%
Other services5.9%
US avg: 6.6%
Public administration5.9%
US avg: 4.7%
Arts, entertainment, food2.9%
US avg: 2%
Agriculture, forestry, fishing2.6%
US avg: 1.7%
Construction2.6%
US avg: 1.2%
Finance & insurance1.6%
US avg: 5.5%
Professional, scientific, technical1.6%
US avg: 4.7%
Transportation & warehousing1.2%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$190,300
+8%inflation adjusted, since 2000
from $116,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$930
−5%inflation adjusted, since 2000
from $648 in 2000
US average: $1,124
Owner-occupied
77.0%
+0.9 ptssince 2000
from 76.1% in 2000
23.0% rent
Afford Score
2.8
+11%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(3,211)
Black0.9%(31)
Hispanic / Latino4%(138)
Asian0.2%(6)
Other0%
Diversity Score12.4%(424)
2020
White, non-Hispanic75.4%(2,856)
Black3.1%(118)
Hispanic / Latino14.6%(552)
Asian1.4%(54)
Other2.8%(108)
Diversity Score47%(1,778)
Diversity Score
47
+280%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.3%
+2.5 ptssince 2000
from 15.8% in 2000
US average: 32.9%
High school or higher
88.6%
+4.5 ptssince 2000
from 84.2% in 2000
US average: 88.5%
Graduate degree
3.9%
+0.5 ptssince 2000
from 3.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.3 min
+75%since 2000
from 15.1 min in 2000
US average: 26.9
Drive alone to work
89.2%
+4.6 ptssince 2009
from 84.6% in 2009
US average: 75.1%
No vehicle available
1.5%
−0.5 ptssince 2009
from 2.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.7%
−0.8 ptssince 2011
from 5.5% in 2011
US average: 5.4%
Labor force participation
79.8%
+3.1 ptssince 2011
from 76.7% in 2011
US average: 63.4%
Management & professional
25.3%
−31.7 ptssince 2009
from 57.0% in 2009
US average: 39.3%
Section 08

People & community

Male
48.7%
−4.7 ptssince 2009
from 53.3% in 2009
Female
51.3%
+4.7 ptssince 2009
from 46.7% in 2009
Foreign born
12.8%
+9.6 ptssince 2009
from 3.2% in 2009
US average: 13.5%
Uninsured
10.1%
−80.0 ptssince 2013
from 90.1% in 2013
US average: 8.8%
Drill deeper

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Compare Marshall to nearby cities

MARSHALL VS
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Income$90,942+35%
Home value$365,700+92%
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MARSHALL VS
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Home value$449,700+136%
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MARSHALL VS
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MARSHALL VS
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Frequently asked

How many people live in Marshall, Wisconsin?

Marshall, Wisconsin has about 3,787 residents according to the 2020 American Community Survey.

What is the median household income in Marshall, Wisconsin?

The typical household in Marshall, Wisconsin earns about $67,500 a year. Half of households make more than that, and half make less.

Is Marshall, Wisconsin expensive?

In Marshall, Wisconsin, the median home is worth about $190,300, and the typical rent is about $930 a month.

How educated are people in Marshall, Wisconsin?

About 18.3% of adults age 25 and over in Marshall, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Marshall, Wisconsin?

About 17.0% of people in Marshall, Wisconsin live below the federal poverty line.

Has Marshall, Wisconsin grown since 1990?

Yes, Marshall, Wisconsin has grown since 1990. The population has added about 1,458 residents, a change of about 63 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →