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CITY · 2000 CENSUS

Marshall

Wisconsin · 3,432 residents · 2.14 sq mi
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The short version

Marshall is home to 3,432 people in Wisconsin. The population is up 47% since 1990. Owners hold 76% of the housing stock. 16% of adults hold a bachelor's degree or higher. Poverty is uncommon here, at 4.1% of locals. Median household income is $46,141, close to the national figure.

At a glance
Wealthier
above the US median
US median: $42,589
Younger
median age 32.5
US median: 35.2
Less educated
16% hold a bachelor's degree
US average: 24%
Less affordable
home values up 34%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

3,432
+47%since 1990
from 2,329 in 1990
1990 – 2025
32.5
−1%since 1990
from 32.8 in 1990
US average: 35.2
Land area
2.14 sq mi
Population, 19902024
2K3K3K4K4K19902000201020202024Marshall
20244K
1990201020202024
Age distribution, 2000
Under 58.7%(300)
US avg: 6.8%
5 to 99.4%(322)
US avg: 7.3%
10 to 148.9%(304)
US avg: 7.3%
15 to 196.1%(208)
US avg: 7.2%
20 to 244.3%(146)
US avg: 6.7%
25 to 3417.1%(587)
US avg: 14.2%
35 to 4416.2%(557)
US avg: 16%
45 to 5411%(376)
US avg: 13.4%
55 to 648%(274)
US avg: 8.6%
65 to 744.9%(167)
US avg: 6.5%
75 to 844%(137)
US avg: 4.4%
85 and over1.6%(54)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$46,141
+16%inflation adjusted, since 1990
from $30,174 in 1990
US average: $42,589
1990 – 2024
$19,042
+37%since 1990
from $13,895 in 1990
US average: $21,522
4.1%
Unchangedsince 1990
from 4.0% in 1990
US average: 12.4%
Section 03

Housing

$116,800
+34%inflation adjusted, since 1990
from $66,000 in 1990
US average: $120,530
1990 – 2024
$648
+20%inflation adjusted, since 1990
from $410 in 1990
US average: $602
76.1%
−2.1 ptssince 1990
from 78.3% in 1990
23.9% rent
Section 04

Race & ethnicity

1990
White, non-Hispanic99%(2,306)
Black0%(0)
Hispanic / Latino1.7%(39)
Asian0%(0)
2000
White, non-Hispanic93.6%(3,211)
Black0.9%(31)
Hispanic / Latino4%(138)
Asian0.2%(6)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican3.7%(139)
Puerto Rican0.4%(14)
Asian origin
Hmong2.3%(88)
Korean0.4%(15)
Ancestry
German39.6%(1,495)
Irish15.2%(573)
American8.5%(322)
Norwegian7.6%(289)
Swedish4%(153)
Polish4%(150)
English3.3%(124)
Scotch-Irish2.7%(101)
French2.3%(86)
Austrian2.2%(85)
Italian1.9%(71)
+ 7 more ancestry groups with data
Scottish1.4%(52)
Welsh0.6%(22)
Finnish0.5%(19)
Belgian0.5%(18)
Russian0.4%(17)
Dutch0.4%(16)
Section 05

Education

15.8%
+7.9 ptssince 1990
from 7.9% in 1990
US average: 24.4%
High school or higher
84.2%
+7.1 ptssince 1990
from 77.1% in 1990
US average: 80.3%
3.4%
−0.5 ptssince 1990
from 3.8% in 1990
US average: 8.8%
Section 06

Commute & transportation

15.1 min
−29%since 1990
from 21.4 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married22.6%(282)
Married63%(786)
Widowed2.9%(36)
Divorced11.5%(144)
Women 15+
Never married18.5%(239)
Married62.5%(810)
Widowed9%(117)
Divorced10%(129)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

3.1%
−6.8 ptssince 2013
from 9.9% in 2013
US average: 8.4%
62.4%
+5.3 ptssince 2020
from 57.1% in 2020
US average: 54.8%
Direct-purchase
12.4%
+3.6 ptssince 2020
from 8.8% in 2020
US average: 13.8%
12.0%
+2.7 ptssince 2020
from 9.3% in 2020
US average: 18.4%
20.2%
−2.9 ptssince 2020
from 23.1% in 2020
US average: 20.9%
VA health care
3.6%
+1.5 ptssince 2020
from 2.1% in 2020
US average: 2.2%
Any private
76.5%
+10.0 ptssince 2020
from 66.5% in 2020
US average: 67.1%
Any public
30.0%
−2.5 ptssince 2020
from 32.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)65.8%(158)
US avg: 26.4%
Gulf War (1990s)32.1%(77)
US avg: 24.3%
Vietnam era13.8%(33)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 240 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Marshall, Wisconsin?

Marshall, Wisconsin has about 3,432 residents according to the 2000 Census.

What is the median household income in Marshall, Wisconsin?

The typical household in Marshall, Wisconsin earns about $46,141 a year. Half of households make more than that, and half make less.

Is Marshall, Wisconsin expensive?

In Marshall, Wisconsin, the median home is worth about $116,800, and the typical rent is about $648 a month.

How educated are people in Marshall, Wisconsin?

About 15.8% of adults age 25 and over in Marshall, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Marshall, Wisconsin?

About 4.1% of people in Marshall, Wisconsin live below the federal poverty line.

Has Marshall, Wisconsin grown since 1990?

Yes, Marshall, Wisconsin has grown since 1990. The population has added about 1,103 residents, a change of about 47 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →