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CITY · 2020 ACS

Watertown

South Dakota · 22,655 residents · 18.4 sq mi
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The short version

Watertown is a city of 22,655 people in South Dakota. Getting to work takes 13 minutes on average. Four-year degrees are less common here than nationally, at 21% of adults. 3% of locals were born outside the United States. The typical home is worth $175,600, having more than doubled since 2000. Renters pay $760 a month at the median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.1
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Less affordable
home values up 45%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

22,655
+12%since 2000
from 20,237 in 2000
1990 – 2025
38.1
+9%since 2000
from 35.1 in 2000
US average: 38.8
Land area
18.4 sq mi
Population, 19902024
17K19K20K22K24K19902000201020202024Watertown
202423K
1990201020202024
Age distribution, 2020
Under 55.9%(1,330)
US avg: 5.6%
5 to 96.5%(1,464)
US avg: 6.1%
10 to 146.8%(1,533)
US avg: 6.5%
15 to 197.3%(1,655)
US avg: 6.6%
20 to 247.2%(1,631)
US avg: 6.7%
25 to 3412.5%(2,830)
US avg: 13.5%
35 to 4412.3%(2,784)
US avg: 12.7%
45 to 5410.1%(2,278)
US avg: 12.3%
55 to 6412.9%(2,932)
US avg: 13.1%
65 to 749.8%(2,215)
US avg: 10%
75 to 845.9%(1,340)
US avg: 4.9%
85 and over2.9%(663)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$52,145
+1%inflation adjusted, since 2000
from $34,348 in 2000
US average: $66,278
1990 – 2024
$29,346
+55%since 2000
from $18,994 in 2000
US average: $35,364
Households earning $100K+
32.3%
+12.9 ptssince 2009
from 19.4% in 2009
US average: 43.9%
15.4%
+6.2 ptssince 2000
from 9.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.7%
US avg: 10%
Information15.2%
US avg: 11.1%
Other services6.1%
US avg: 6.6%
Public administration5.9%
US avg: 4.7%
Wholesale trade4.6%
US avg: 6.7%
Finance & insurance4.5%
US avg: 5.5%
Agriculture, forestry, fishing3.6%
US avg: 1.7%
Construction3.5%
US avg: 1.2%
Transportation & warehousing3.5%
US avg: 2.5%
Professional, scientific, technical3.2%
US avg: 4.7%
Arts, entertainment, food1.7%
US avg: 2%
Education & health services1.4%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$175,600
+45%inflation adjusted, since 2000
from $80,600 in 2000
US average: $265,253
1990 – 2024
$760
+26%inflation adjusted, since 2000
from $401 in 2000
US average: $1,124
61.7%
−4.5 ptssince 2000
from 66.2% in 2000
38.3% rent
2.22 people
+1%since 2009
from 2.19 people in 2009
US average: 2.61
3.4
+9%since 2009
from 3.1 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic95.8%(19,384)
Black0.1%(25)
Hispanic / Latino1.3%(259)
Asian0.3%(66)
Other0%
2020
White, non-Hispanic90.4%(20,488)
Black0.4%(101)
Hispanic / Latino2.8%(627)
Asian0.8%(181)
Other4.9%(1,110)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.5%(564)
Guatemalan0.6%(130)
Honduran0.4%(91)
Asian origin
Filipino0.3%(71)
Asian Indian0.2%(37)
Pacific Islander origin
Ancestry
German42.5%(9,461)
Norwegian19.6%(4,355)
Irish9%(1,999)
English6.1%(1,361)
American3.3%(734)
Swedish2.4%(540)
Dutch2.1%(472)
Polish2.1%(470)
Danish1.8%(399)
Russian1.7%(385)
Finnish1.3%(282)
Scottish1.1%(253)
+ 16 more ancestry groups with data
French1%(233)
Welsh0.7%(161)
Italian0.7%(160)
Belgian0.6%(142)
Czech0.6%(140)
Scotch-Irish0.6%(131)
Ethiopian0.5%(110)
British0.3%(70)
Ukrainian0.1%(31)
Hungarian0.1%(30)
Greek0.1%(27)
Austrian0.1%(23)
Portuguese0.1%(13)
Swiss0%(10)
Section 05

Education

20.8%
+0.7 ptssince 2000
from 20.1% in 2000
US average: 32.9%
High school or higher
89.9%
+5.0 ptssince 2000
from 84.9% in 2000
US average: 88.5%
5.5%
+0.1 ptssince 2000
from 5.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

13.5 min
+36%since 2000
from 9.9 min in 2000
US average: 26.9
86.2%
+3.6 ptssince 2009
from 82.6% in 2009
US average: 75.1%
6.0%
−0.3 ptssince 2009
from 6.3% in 2009
US average: 8.4%
Section 07

Work & employment

2.9%
−1.1 ptssince 2011
from 4.1% in 2011
US average: 5.4%
69.2%
−2.9 ptssince 2011
from 72.0% in 2011
US average: 63.4%
Women 20-64 in the labor force
81.5%
US average: 73.3%
30.3%
+0.6 ptssince 2009
from 29.7% in 2009
US average: 39.3%
Section 08

People & community

49.5%
+0.9 ptssince 2009
from 48.5% in 2009
50.5%
−0.9 ptssince 2009
from 51.5% in 2009
2.5%
+2.3 ptssince 2009
from 0.3% in 2009
US average: 13.5%
7.9%
−2.6 ptssince 2013
from 10.5% in 2013
US average: 8.8%
Computer in household
89.5%
US average: 91.9%
84.0%
US average: 86.2%
Marital status (2024)
Men 15+
Never married37.9%(3,732)
Married46.1%(4,533)
Widowed4.7%(463)
Divorced11.2%(1,106)
Women 15+
Never married25.9%(2,364)
Married52.2%(4,774)
Widowed10.7%(981)
Divorced11.2%(1,026)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

7.9%
−2.6 ptssince 2013
from 10.5% in 2013
US average: 8.8%
53.7%
US average: 55.4%
Direct-purchase
18.6%
US average: 13.7%
19.0%
US average: 17.6%
14.3%
US average: 20.0%
VA health care
4.0%
US average: 2.3%
Any private
71.9%
US average: 68.1%
Any public
32.8%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)25.6%(486)
US avg: 20.6%
Gulf War (1990s)20.5%(389)
US avg: 21.4%
Vietnam era31.8%(604)
US avg: 35.2%
Korean War8.2%(155)
US avg: 7.6%
World War II2.5%(47)
US avg: 2.9%

Share of the 1,897 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Watertown, South Dakota?

Watertown, South Dakota has about 22,655 residents according to the 2020 American Community Survey.

What is the median household income in Watertown, South Dakota?

The typical household in Watertown, South Dakota earns about $52,145 a year. Half of households make more than that, and half make less.

Is Watertown, South Dakota expensive?

In Watertown, South Dakota, the median home is worth about $175,600, and the typical rent is about $760 a month.

How educated are people in Watertown, South Dakota?

About 20.8% of adults age 25 and over in Watertown, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Watertown, South Dakota?

About 15.4% of people in Watertown, South Dakota live below the federal poverty line.

Has Watertown, South Dakota grown since 1990?

Yes, Watertown, South Dakota has grown since 1990. The population has added about 5,063 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →