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CITY

Brandon

South Dakota · 11,306 residents (2025 est.) · 5.72 sq mi
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The short version

With 10,996 people, Brandon is a city in South Dakota. Since 2000 the city has more than doubled, up 5,303 people. Households here earn about 48% more than in South Dakota as a whole. Few US cities rank higher on income. 80% of homes are owner-occupied. Poverty is uncommon here, at 1.4% of people here.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.7
US median: 38.9
More educated
42% hold a bachelor's degree
US average: 36%
Less affordable
home values up 62%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

10,996
+93%since 2000
from 5,693 in 2000
11,306 in 2025 (Census Bureau estimate)
2000 – 2025
1,922 / sq mi
+48%since 2009
from 1,301 / sq mi in 2009
US average: 281
36.7
+17%since 2000
from 31.3 in 2000
US average: 38.9
Land area
5.72 sq mi
Population, 20002024
5K7K8K10K12K2000201020202024Brandon
202411K
2000201020202024
Age distribution, 2024
Under 58.8%(965)
US avg: 5.6%
5 to 910.5%(1,160)
US avg: 6%
10 to 148.3%(912)
US avg: 6.4%
15 to 195.8%(641)
US avg: 6.6%
20 to 242.5%(275)
US avg: 6.5%
25 to 3411.5%(1,263)
US avg: 13.7%
35 to 4417.3%(1,899)
US avg: 13.2%
45 to 5410.6%(1,162)
US avg: 12.2%
55 to 649.9%(1,092)
US avg: 12.7%
65 to 749.4%(1,039)
US avg: 10.2%
75 to 843.3%(360)
US avg: 5.1%
85 and over2.1%(228)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$110,806
+4%inflation adjusted, since 2000
from $58,421 in 2000
US average: $82,259
2000 – 2024
$50,362
+153%since 2000
from $19,869 in 2000
US average: $44,673
Households earning $100K+
67.1%
+26.2 ptssince 2009
from 40.9% in 2009
US average: 53.3%
1.4%
−0.9 ptssince 2000
from 2.3% in 2000
US average: 12.5%
0.413
+22%since 2010
from 0.339 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade11.9%
US avg: 9.9%
Information11.2%
US avg: 10.8%
Other services10.8%
US avg: 6.7%
Public administration9.8%
US avg: 4.8%
Wholesale trade5.7%
US avg: 6.9%
Finance & insurance3.7%
US avg: 5.9%
Transportation & warehousing3.3%
US avg: 2.2%
Professional, scientific, technical2.5%
US avg: 5.1%
Arts, entertainment, food2%
US avg: 1.9%
Agriculture, forestry, fishing1.3%
US avg: 1.6%
Education & health services1.3%
US avg: 0.9%
Construction1%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$336,600
+62%inflation adjusted, since 2000
from $114,100 in 2000
US average: $376,019
2000 – 2024
$976
−9%inflation adjusted, since 2000
from $587 in 2000
US average: $1,442
80.1%
−0.4 ptssince 2000
from 80.5% in 2000
19.9% rent
2.8%
−0.8 ptssince 2009
from 3.6% in 2009
US average: 10.0%
2.68 people
−9%since 2009
from 2.94 people in 2009
US average: 2.54
11.2%
−7.8 ptssince 2009
from 19.0% in 2009
US average: 22.9%
35.0%
−8.8 ptssince 2009
from 43.8% in 2009
US average: 47.4%
3.0
+23%since 2009
from 2.5 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
75
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(5,576)
Black0.4%(24)
Hispanic / Latino0.4%(24)
Asian0.2%(13)
Other0%
2024
White, non-Hispanic89%(9,788)
Black3.4%(372)
Hispanic / Latino5.6%(611)
Asian0.1%(14)
Other1.9%(211)
25
+270%since 2009
from 7 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5%(552)
Puerto Rican0.3%(30)
Guatemalan0.3%(29)
Asian origin
Asian Indian0.1%(14)
Ancestry
German36%(3,960)
Norwegian13.2%(1,447)
Irish9.2%(1,014)
American7.1%(783)
English6%(657)
Dutch4.8%(532)
Swedish2.5%(270)
Scottish2.3%(254)
Italian2.2%(238)
Czech1.9%(212)
Polish1.8%(195)
+ 17 more ancestry groups with data
Ethiopian0.9%(103)
Russian0.8%(85)
French0.8%(84)
Danish0.8%(83)
British0.6%(61)
Welsh0.5%(52)
Finnish0.4%(42)
West Indian0.3%(30)
Austrian0.2%(21)
Greek0.2%(18)
Croatian0.2%(17)
Australian0.1%(14)
Hungarian0.1%(14)
Swiss0.1%(11)
Arab0.1%(10)
Syrian0.1%(10)
Belgian0.1%(8)
Section 05

Education

41.9%
+11.0 ptssince 2000
from 30.9% in 2000
US average: 35.6%
High school or higher
97.6%
+4.5 ptssince 2000
from 93.1% in 2000
US average: 89.6%
13.3%
+7.2 ptssince 2000
from 6.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

18.4 min
+60%since 2000
from 11.5 min in 2000
US average: 26.5
71.9%
−14.5 ptssince 2009
from 86.3% in 2009
US average: 68.9%
6.1%
−3.6 ptssince 2009
from 9.7% in 2009
US average: 8.5%
1.0%
+0.6 ptssince 2009
from 0.3% in 2009
US average: 3.2%
18.8%
+15.8 ptssince 2009
from 3.1% in 2009
US average: 15.0%
0.7%
+0.2 ptssince 2009
from 0.6% in 2009
US average: 2.4%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
3.9%
+1.4 ptssince 2009
from 2.5% in 2009
US average: 8.3%
Section 07

Work & employment

1.2%
−2.0 ptssince 2011
from 3.2% in 2011
US average: 5.2%
76.2%
−3.3 ptssince 2011
from 79.6% in 2011
US average: 63.5%
Women 20-64 in the labor force
89.9%
−1.2 ptssince 2020
from 91.1% in 2020
US average: 74.6%
13.1%
+0.7 ptssince 2009
from 12.4% in 2009
US average: 13.1%
47.1%
+9.6 ptssince 2009
from 37.4% in 2009
US average: 42.5%
Section 08

People & community

52.0%
+3.3 ptssince 2009
from 48.7% in 2009
48.0%
−3.3 ptssince 2009
from 51.3% in 2009
3.7%
+2.3 ptssince 2009
from 1.4% in 2009
US average: 14.1%
7.5%
−3.7 ptssince 2009
from 11.2% in 2009
US average: 6.2%
7.4%
+1.4 ptssince 2012
from 6.0% in 2012
US average: 13.3%
4.6%
−1.9 ptssince 2013
from 6.5% in 2013
US average: 8.4%
95.8%
+9.3 ptssince 2017
from 86.5% in 2017
US average: 91.0%
Computer in household
96.9%
+1.3 ptssince 2020
from 95.6% in 2020
US average: 95.5%
90.0%
−0.3 ptssince 2020
from 90.2% in 2020
US average: 87.7%
95.9%
−1.4 ptssince 2016
from 97.2% in 2016
US average: 77.7%
2.1%
+1.5 ptssince 2016
from 0.6% in 2016
US average: 13.6%
Marital status
Men 15+
Never married24.2%(955)
Married66.1%(2,613)
Widowed0.7%(27)
Divorced9.1%(358)
Women 15+
Never married20.8%(833)
Married62.4%(2,500)
Widowed3.3%(133)
Divorced13.5%(540)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.6%
−1.9 ptssince 2013
from 6.5% in 2013
US average: 8.4%
73.4%
−3.6 ptssince 2020
from 77.0% in 2020
US average: 54.8%
Direct-purchase
12.5%
+1.9 ptssince 2020
from 10.6% in 2020
US average: 13.8%
14.9%
+3.6 ptssince 2020
from 11.3% in 2020
US average: 18.4%
4.7%
−0.4 ptssince 2020
from 5.1% in 2020
US average: 20.9%
VA health care
2.4%
−0.7 ptssince 2020
from 3.1% in 2020
US average: 2.2%
Any private
85.9%
−1.7 ptssince 2020
from 87.6% in 2020
US average: 67.1%
Any public
19.5%
+2.5 ptssince 2020
from 17.0% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)41%(227)
US avg: 26.4%
Gulf War (1990s)13.4%(74)
US avg: 24.3%
Vietnam era41.2%(228)
US avg: 33.1%
Korean War2.4%(13)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 553 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Brandon, South Dakota?

Brandon, South Dakota has about 10,996 residents according to the 2024 American Community Survey.

What is the median household income in Brandon, South Dakota?

The typical household in Brandon, South Dakota earns about $110,806 a year. Half of households make more than that, and half make less.

Is Brandon, South Dakota expensive?

In Brandon, South Dakota, the median home is worth about $336,600, and the typical rent is about $976 a month.

How educated are people in Brandon, South Dakota?

About 41.9% of adults age 25 and over in Brandon, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Brandon, South Dakota?

About 1.4% of people in Brandon, South Dakota live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →