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CITY

Brandon

South Dakota · 11,306 residents (2025 est.) · 5.722 sq mi
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Part of the Sioux Falls metro area
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Notable rankings
#68Lowest poverty rateof 6,8231.4%#184Lowest unemploymentof 6,8261.2%
The short version

Brandon is significantly wealthier than the US average, with a median household income of $110,806. The city has grown rapidly, with population up 93% since 2000. Median home value has roughly tripled since 2000, reaching $336,600. Poverty is rare here, at 1.4% of residents. It ranks in the top 5% of US cities for household income. Households here earn about 48% more than the South Dakota median.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.7
US median: 38.9
More educated
42% hold a bachelor's degree
US average: 36%
Less affordable
home values up 62%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
10,996
+93%since 2000
from 5,693 in 2000
2000 – 2025
Population density
1,922 / sq mi
+93%since 2000
from 995 / sq mi in 2000
US average: 281
Median age
36.7
+17%since 2000
from 31.3 in 2000
US average: 38.9

PEP 2025 EST:11,306 residents (Census Bureau Vintage 2025, released March 2026)

Population, 2000 – 2024
5K7K8K10K12K2000201020202024Brandon
202411K
2000201020202024
Section 02

Income & economy

Median household income
$110,806
+4%inflation adjusted, since 2000
from $58,421 in 2000
US average: $82,259
2000 – 2024
Per capita income
$50,362
+153%since 2000
from $19,869 in 2000
US average: $44,673
Households earning $100K+
67.1%
+26.2 ptssince 2009
from 40.9% in 2009
US average: 53.3%
Poverty rate
1.4%
−0.9 ptssince 2000
from 2.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.413
+22%since 2010
from 0.339 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade11.9%
US avg: 9.9%
Information11.2%
US avg: 10.8%
Other services10.8%
US avg: 6.7%
Public administration9.8%
US avg: 4.8%
Wholesale trade5.7%
US avg: 6.9%
Finance & insurance3.7%
US avg: 5.9%
Transportation & warehousing3.3%
US avg: 2.2%
Professional, scientific, technical2.5%
US avg: 5.1%
Arts, entertainment, food2%
US avg: 1.9%
Agriculture, forestry, fishing1.3%
US avg: 1.6%
Education & health services1.3%
US avg: 0.9%
Construction1%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$336,600
+62%inflation adjusted, since 2000
from $114,100 in 2000
US average: $376,019
2000 – 2024
Median gross rent
$976
−9%inflation adjusted, since 2000
from $587 in 2000
US average: $1,442
Owner-occupied
80.1%
−0.4 ptssince 2000
from 80.5% in 2000
19.9% rent
Vacancy rate
2.8%
−0.8 ptssince 2009
from 3.6% in 2009
US average: 10.0%
Owner cost-burdened
11.2%
−7.8 ptssince 2009
from 19.0% in 2009
US average: 22.9%
Renter cost-burdened
35.0%
−8.8 ptssince 2009
from 43.8% in 2009
US average: 47.4%
Afford Score
3.0
+56%since 2000
from 2.0 in 2000
2000 – 2024
Gentrification Score
75
RELATED:See current rent listings in Brandon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(5,576)
Black0.4%(24)
Hispanic / Latino0.4%(24)
Asian0.2%(13)
Other0%
Diversity Score2.7%(153)
2024
White, non-Hispanic89%(9,788)
Black3.4%(372)
Hispanic / Latino5.6%(611)
Asian0.1%(14)
Other1.9%(211)
Diversity Score25.4%(2,791)
Diversity Score
25
+845%since 2000
from 3 in 2000
2000 – 2024
Section 05

Education

Bachelor's degree or higher
41.9%
+11.0 ptssince 2000
from 30.9% in 2000
US average: 35.6%
High school or higher
97.6%
+4.5 ptssince 2000
from 93.1% in 2000
US average: 89.6%
Graduate degree
13.3%
+7.2 ptssince 2000
from 6.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.4 min
+60%since 2000
from 11.5 min in 2000
US average: 26.5
Drive alone to work
71.9%
−14.5 ptssince 2009
from 86.3% in 2009
US average: 68.9%
Carpooled to work
6.1%
−3.6 ptssince 2009
from 9.7% in 2009
US average: 8.5%
Public transit
1.0%
+0.6 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
18.8%
+15.8 ptssince 2009
from 3.1% in 2009
US average: 15.0%
Walked to work
0.7%
+0.2 ptssince 2009
from 0.6% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
3.9%
+1.4 ptssince 2009
from 2.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.2%
−2.0 ptssince 2011
from 3.2% in 2011
US average: 5.2%
Labor force participation
76.2%
−3.3 ptssince 2011
from 79.6% in 2011
US average: 63.5%
Self-employed
13.1%
+0.7 ptssince 2009
from 12.4% in 2009
US average: 13.1%
Management & professional
47.1%
−18.3 ptssince 2009
from 65.4% in 2009
US average: 42.5%
Section 08

People & community

Male
52.0%
+3.3 ptssince 2009
from 48.7% in 2009
Female
48.0%
−3.3 ptssince 2009
from 51.3% in 2009
Foreign born
3.7%
+2.3 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
7.5%
−40.5 ptssince 2009
from 48.0% in 2009
US average: 6.2%
With a disability
7.4%
+1.4 ptssince 2012
from 6.0% in 2012
US average: 13.3%
Uninsured
4.6%
−88.9 ptssince 2013
from 93.5% in 2013
US average: 8.4%
Broadband at home
95.8%
+9.3 ptssince 2017
from 86.5% in 2017
US average: 91.0%
English only at home
95.9%
−1.4 ptssince 2016
from 97.2% in 2016
US average: 77.7%
Spanish at home
2.1%
+1.5 ptssince 2016
from 0.6% in 2016
US average: 13.6%
Drill deeper

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BRANDON VS
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Home value$292,400−13%
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BRANDON VS
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BRANDON VS
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BRANDON VS
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Home value$290,800−14%
Population8,864−22%
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Frequently asked

How many people live in Brandon, South Dakota?

Brandon, South Dakota has about 10,996 residents according to the 2024 American Community Survey.

What is the median household income in Brandon, South Dakota?

The typical household in Brandon, South Dakota earns about $110,806 a year. Half of households make more than that, and half make less.

Is Brandon, South Dakota expensive?

In Brandon, South Dakota, the median home is worth about $336,600, and the typical rent is about $976 a month.

How educated are people in Brandon, South Dakota?

About 41.9% of adults age 25 and over in Brandon, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Brandon, South Dakota?

About 1.4% of people in Brandon, South Dakota live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →