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CITY

Ashland

Ohio · 18,730 residents (2025 est.) · 11.284 sq mi
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The short version

Ashland has notably lower household income than the US average, with a median household income of $60,029. Population has declined 11% since 2000. Median home value has more than doubled since 2000, reaching $157,900.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.2
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
18,911
−11%since 2000
from 21,249 in 2000
1990 – 2025
Population density
1,676 / sq mi
−11%since 2000
from 1,883 / sq mi in 2000
US average: 281
Median age
38.2
+10%since 2000
from 34.8 in 2000
US average: 38.9

PEP 2025 EST:18,730 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
19K19K20K21K22K1990201020202024Ashland
202419K
1990201020202024
Section 02

Income & economy

Median household income
$60,029
−4%inflation adjusted, since 2000
from $34,250 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,314
+81%since 2000
from $16,760 in 2000
US average: $44,673
Households earning $100K+
39.2%
+19.4 ptssince 2009
from 19.9% in 2009
US average: 53.3%
Poverty rate
16.6%
+6.0 ptssince 2000
from 10.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.419
−4%since 2010
from 0.437 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.1%
US avg: 9.9%
Information13.3%
US avg: 10.8%
Finance & insurance4.9%
US avg: 5.9%
Other services4.8%
US avg: 6.7%
Professional, scientific, technical4.8%
US avg: 5.1%
Public administration3.9%
US avg: 4.8%
Wholesale trade2.4%
US avg: 6.9%
Arts, entertainment, food2.3%
US avg: 1.9%
Transportation & warehousing1.2%
US avg: 2.2%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Education & health services0.2%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$157,900
Unchangedinflation adjusted, since 2000
from $86,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$893
+6%inflation adjusted, since 2000
from $461 in 2000
US average: $1,442
Owner-occupied
63.0%
−0.8 ptssince 2000
from 63.8% in 2000
37.0% rent
Vacancy rate
10.0%
+0.5 ptssince 2009
from 9.5% in 2009
US average: 10.0%
Owner cost-burdened
16.3%
−3.8 ptssince 2009
from 20.1% in 2009
US average: 22.9%
Renter cost-burdened
39.4%
−13.4 ptssince 2009
from 52.7% in 2009
US average: 47.4%
Afford Score
2.6
+4%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
37
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(20,374)
Black1.2%(251)
Hispanic / Latino0.9%(181)
Asian1.1%(224)
Other0%
Diversity Score7.6%(1,622)
2024
White, non-Hispanic91.4%(17,277)
Black1.7%(320)
Hispanic / Latino2.4%(449)
Asian0.8%(155)
Other3.8%(710)
Diversity Score20.4%(3,854)
Diversity Score
20
+167%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.8%
+4.2 ptssince 2000
from 19.6% in 2000
US average: 35.6%
High school or higher
92.4%
+8.8 ptssince 2000
from 83.5% in 2000
US average: 89.6%
Graduate degree
8.5%
+1.8 ptssince 2000
from 6.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.6 min
+63%since 2000
from 12.7 min in 2000
US average: 26.5
Drive alone to work
78.7%
−2.1 ptssince 2009
from 80.9% in 2009
US average: 68.9%
Carpooled to work
6.6%
−0.8 ptssince 2009
from 7.4% in 2009
US average: 8.5%
Public transit
0.0%
−0.3 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
9.0%
+4.8 ptssince 2009
from 4.2% in 2009
US average: 15.0%
Walked to work
3.9%
−2.2 ptssince 2009
from 6.1% in 2009
US average: 2.4%
Biked to work
1.1%
+0.9 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
9.2%
−0.7 ptssince 2009
from 9.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.8%
−7.9 ptssince 2011
from 11.7% in 2011
US average: 5.2%
Labor force participation
61.2%
−0.2 ptssince 2011
from 61.4% in 2011
US average: 63.5%
Self-employed
12.7%
+0.1 ptssince 2009
from 12.6% in 2009
US average: 13.1%
Management & professional
35.6%
−28.0 ptssince 2009
from 63.6% in 2009
US average: 42.5%
Section 08

People & community

Male
47.5%
−0.3 ptssince 2009
from 47.8% in 2009
Female
52.5%
+0.3 ptssince 2009
from 52.2% in 2009
Foreign born
1.6%
−1.2 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
6.5%
−40.2 ptssince 2009
from 46.7% in 2009
US average: 6.2%
With a disability
18.1%
+5.3 ptssince 2012
from 12.8% in 2012
US average: 13.3%
Uninsured
5.1%
−81.2 ptssince 2013
from 86.3% in 2013
US average: 8.4%
Broadband at home
87.4%
+11.0 ptssince 2017
from 76.4% in 2017
US average: 91.0%
English only at home
97.3%
+1.1 ptssince 2016
from 96.1% in 2016
US average: 77.7%
Spanish at home
1.3%
+0.7 ptssince 2016
from 0.7% in 2016
US average: 13.6%
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Compare Ashland to nearby cities

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Home value$119,600−24%
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ASHLAND VS
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Home value$122,200−23%
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ASHLAND VS
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ASHLAND VS
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Home value$112,700−29%
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Frequently asked

How many people live in Ashland, Ohio?

Ashland, Ohio has about 18,911 residents according to the 2024 American Community Survey.

What is the median household income in Ashland, Ohio?

The typical household in Ashland, Ohio earns about $60,029 a year. Half of households make more than that, and half make less.

Is Ashland, Ohio expensive?

In Ashland, Ohio, the median home is worth about $157,900, and the typical rent is about $893 a month.

How educated are people in Ashland, Ohio?

About 23.8% of adults age 25 and over in Ashland, Ohio hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Ohio?

About 16.6% of people in Ashland, Ohio live below the federal poverty line.

Has Ashland, Ohio grown since 1990?

Yes, Ashland, Ohio has shrunk since 1990. The population has lost about 1,168 residents, a change of about -6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →